In april 2010, Google released an online advertising service to support small businesses in their online advertising, DFP Small Business. DFP stands for DoubleClick for Publishers, and DoubleClick is of course the company made rich and famous by annoying you on just about every other webpage before the advent of pop-up blockers. However, we can also thank DoubleClick for monetizing the internet and creating a new form of Advertising. DoubleClick was acquired by Google in 2007 and has since been augmenting and integrating with Google’s services creating an unprecedented network of advertisers.
DFP Small Business is a free hosted ad serving solution that helps online publishers manage their growing online advertising business. As opposed to AdWords, which allows you to advertise across Google?s ad networks on a Cost Per Click (CPC) pricing model, DFP actually has ad workflow and inventory features built in. DFP Small Business allows it’s users to upload an inventory of advertisements and prioritize them according to their value. DFP intelligently distributes Ads to target audiences by demographic, geography, and time. Google promises proper and effective ad delivery, utilizing not only their own AdSense features, but also third party services that offer similar management solutions.
If you are a publisher interested in these services, you can check out DFP Small Business here. If your business serves more than 90 Million impressions per month, you can contact Google about a DFP premium solution.
