Aug 24

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SFD Review:

DaveMatthews

Throughout the last decade, I have ventured to hundreds of concerts and music festivals, some great shows, some not so great shows. During this time I have created a mental list of everyone I absolutely must see before I die. At the very top of my list is Dave Matthews Band. Even though they tour almost every summer, I unfortunately, have never had the privilege to see DMB - I’m either too late to buy tickets or in the wrong city at the wrong time. So, Dave Matthews has been on my concert radar for years, and this past Saturday I finally was able to catch the band live in concert at the Verizon Wireless Amphitheater in Irvine, California. Even though the Verizon Amphitheater and venues similar to it (i.e. the Hollywood Bowl) are probably my least favorite due to their massive size - the sound quality projected by this extremely talented band probably topped my favorites list when it comes to overall concert experiences. They kicked the night off with “Minarets” a low key song to get the crowd's attention and then jumped right into their jam band sessions with songs like “Shake me Like a Monkey” and “Funny the Way It Is” from their latest album, Big Whiskey and the GrooGrux King. A few of the highlights from the show included the 1995 single, “Satellite,” and the amazing light and video show that accompanied all of their songs. But the light and video show that became especially apparent was during the song, “You Might Die Trying,” from the 2005 album, Stand Up. The flashing black and white video images appeared on the LED monitors in some kind of ripple effect that gave the crowd the illusion that they were spinning away with the band or at least that we were all trapped inside one of those incredibly groovy lamp shades that spin and create images on the walls around them. Just when we thought the night was winding down, Dave came back on for an acoustic, encore performance of Pete Seeger’s, “Rye Whiskey.” He was then accompanied by the other band members and finished off the night with the classic DMB jam, “Jimi Thing,” complete with an instrumental battle between Dave on guitar and Boyd Tinsley on violin. BigWhiskeyThe sound quality of the concert was amazing, better than any DMB album I have ever purchased. The lights and video show were unbelievable (however, Muse at Coachella might be tied with DMB for the light display), so needless to say - I can now die happy. Check out DMB's latest studio album, Big Whiskey and the GrooGrux King, I promise you won't be disappointed. Click here to view the setlist from August 21, 2010

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Aug 06

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ONIRACOM WEEKLY | ISSUE 2
CATCH THE BUZZ AT ONIRACOM

HOW WE GET THOUSANDS OF REAL FACEBOOK FANS FOR NEW ARISTS:

Blog
Peter Tanham of Amp Music Marketing writes, “When we start working with any musician, two of the most important goals we start with are:

    1.) Build a strong mailing list
    2.) Build a popular Facebook page

Fans are going to be more comfortable interacting with the artist through these mediums, and they are also the ones that drive the most sales.”

Highlights from this article include:

  • The importance of Facebook Ads

  • Implementing effective Facebook Ads

  • 1.) If You Like Those Guys…  it’s called a “power play,” pick musicians that are similar to your style and pay to be played to their fans.

    2.) Building A Good Landing Page: make sure your Facebook ad redirects them to a customized landing page which will encourage them to click the “like” button with some incentive to hear or get your music. Make sure it is the most similar sounding music to the artist you referred to in the “power play.”

    3.) Target Your Ads… and run multiple campaigns!

    4.) Ask Questions. Encourage Clicks and Likes - (reference pseudo ad image on the left).

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    Aug 03

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    SFD Review:

    WildTrapezeBrandon Boyd of Incubus recently released his first solo album. Here, we review "The Wild Trapeze," along with, as we like to do, his websites and social media presence.

     

     

     

     

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    Jul 19

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    “Turning Live Music on the Web into a Hot Ticket”

    Author: Mallory
    POSTED AT 10:07 AM
    Blog

    “For the fans live music on the web offers not only access to their favorite bands and the opportunity to catch shows they can’t make in person, but also a fully rounded social experience, as broadcasters now fully integrate streams with social media… It gives people a taste of what’s happening. Plus, live music on the web offers new revenue streams to the music industry.

     

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    Jul 15

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    ONIRACOM WEEKLY:
    CATCH THE BUZZ AT ONIRACOM


    FACEBOOK’S OPEN GRAPH AND LIKE BUTTON ARE GOING Mobile

    Open-Graph “At the MobileBeat 2010 conference in San Francisco, Eric Tseng said that Facebook “really sees mobile as the future,” and that we can expect to see Facebook’s “Like” buttons in mobile applications soon.

    Tseng used geolocation as an example to illustrate the power of the mobile Open Graph. If you were to walk near a coffee shop and get a location-aware notification that there’s a happy hour going on there, you’ll probably be even more inclined to visit it if the notification comes bundled with recommendations from your Facebook friends.”

     

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    Jul 07

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    Why We Love Cover Songs

    Author: Mallory
    POSTED AT 03:07 PM

    From Paramore’s rendition of “Use Somebody” to Framing Hanley’s version of “Lollipop,” cover songs seem to be all the rage right now. Which is exactly why we love BBC Radio 1’s Live Lounge, because honestly, what is better than watching your favorite artist cover a song that we already know all the words to?

    So, what is Live lounge on BBC - Radio 1, you ask? Well, Radio 1 is a station on BBC and Live Lounge is a separate segment on Radio 1. The radio show features interviews and performances with musicians spanning all genres. After the interview is conducted the interviewee will usually perform a cover song in addition to one of their original songs. Interestingly enough, the cover usually tends to be outside of the musicians typical genre, the result… pure awesome-ness.

    Check out White Lies cover of Kanye West’s, “Love Lockdown”

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    May 21

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    We have compiled a list of what we find to be the most interesting and informative music blogs on the web. The list amounts to 21 music blogs, but is divided into four categories; Music Blogs (general reviews of up-and-coming music), International Blogs (reviews up-and-coming music from specific countries and around the world), Entertainment Blogs (covers news and reviews of a variety of art forms), and Music Industry Blogs (covers the latest happenings of what is moving and shaking in the music industry).

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    Apr 13

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    Direct-to-Fan (D2F) marketing is essentially creating a relationship with your fans through a marketing outlet, fans help you and in return you help them. D2F marketing is a creative business model that allows artists to eliminate the need for a middle man by delivering music directly to fans.  Which means, artists keep a higher percentage of their own sales, compared to the current business model where major labels, distributors or even iTunes take 30% or more away from the artist! D2F is most easily identified by free content give-aways in exchange for a tweet, Facebook shout-out, or e-mail sign up, reference MattCosta.com.

    However, D2F marketing is evolving to include custom storefronts and marketing analytics that enable you to better grasp your audience and sell directly from your website and various social profiles. After researching the following sites; Bandbox, Nimbit and Topspin, I have outlined a detailed explanation of the costs, benefits, similarities, and differences between each platform. 

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