We saw this article on Mashable and thought that it really encapsulated what a lot of our team and solutions bring to the table on behalf of our clients. Oniracom has been brainstorming and executing social media campaigns within the music and entertainment sector for years. We really enjoy when people take the time to learn a little more about what we do, and how we choose to integrate platforms and new disciplines on behalf of clients. We have an iPhone App coming soon that will help to communicate this; But until it’s released check out this sweet infographic by Voltier Creative (via Mashable).

What started as the first successful online marketplace selling music and related media, has recently been focused on establishing new pop-icons, leveraging their traffic with co-branded promotions. iTunes is still the titan of online media, but while the Apple-run marketplace has been focused on film and television sales, new media technology platforms have been innovating and perfecting music release campaigning. Musicians use sites like Justin.tv and Ustream.com to host CD Release, and private listening parties prior to releasing their albums to market. These and similar techniques have been very successful for artists, generating plenty of social buzz and blog coverage, surrounding their album release….

Every big brand started as an idea. A single person had to put pen to paper and begin figuring out what it was they wanted to accomplish with their brand. Creating strategy crucial to making any brand successful and in some cases it can be easily overlooked…

Moore’s law basically states that the number of transistors that are able to fit on a microprocessor are doubling every two years. Moore (Co-founder of Intel) made a prediction about this trend in 1965 and it is still accurate today and is projected to still be accurate into 2020.

This Video is about Intel’s next innovation in sidestepping the problem of size constraints. As the video explains transistors are so incredibly small that Moore’s law predicts them becoming immeasurable in a matter of years. This was a dilemma for computer engineers, but I guess Intel figured it out….for now.

With it’s appealing hook “I was old news to you then, o-O-old, new-A-ews to you then” and classic Fleet Foxes tone, Lorelai is the featured track from the effervescent Pecknold (and Sons?) on this edition of New Music Tuesdays.

The LIFEMANFRESHMUSIC Playlist is powered by Rdio.com

In april 2010, Google released an online advertising service to support small businesses in their online advertising, DFP Small Business. DFP stands for DoubleClick for Publishers, and DoubleClick is of course the company made rich and famous by annoying you on just about every other webpage before the advent of pop-up blockers. However, we can also thank DoubleClick for monetizing the internet and creating a new form of Advertising. DoubleClick was acquired by Google in 2007 and has since been augmenting and integrating with Google’s services creating an unprecedented network of advertisers.

DFP Small Business is a free hosted ad serving solution that helps online publishers manage their growing online advertising business. As opposed to AdWords, which allows you to advertise across Google?s ad networks on a Cost Per Click (CPC) pricing model, DFP actually has ad workflow and inventory features built in. DFP Small Business allows it’s users to upload an inventory of advertisements and prioritize them according to their value. DFP intelligently distributes Ads to target audiences by demographic, geography, and time. Google promises proper and effective ad delivery, utilizing not only their own AdSense features, but also third party services that offer similar management solutions.

If you are a publisher interested in these services, you can check out DFP Small Business here. If your business serves more than 90 Million impressions per month, you can contact Google about a DFP premium solution.

View the short video below to get a taste of what we’re about.

In the wake of a not so tragic album leak, Delta Spirit recently released their second studio album, just in time for a 50 day US headlining tour. They ended their tour right here in Beautiful Santa Barbara with their second sell-out show in a row, following a successful night at the El Rey Theatre in Los Angeles.

Their new album, “History From Below” is a beautiful mix of lyrics and powerful melodies, inspired by life and the true American spirit. Lead Vocalist and songwriter Matt Vasquez was born in Texas, and raised in the mid-west before moving out to California, the inspiration for the track “Golden State.” History From Below boasts the emotionality and musical maturity that you would expect from a Veteran band. Although Delta Spirit have been together for five years, their Sophomore release is packed with complex compositions and well driven arc. The music speaks for itself as the band takes you on a journey through your own history via the ears of four young and talented musicians.

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The legendary reggae band the Wailers, historically known for being Bob Marley’s band, have recently partnered with us on a project to benefit humanity. The Wailers’ Aston “Family Man” Barrett, and lead singer Koolant have teamed up with reggae star Duane Stephenson to produce their new track, “A Step For Mankind” to benefit the united Nations’ World Food Programme (WFP). The official music video for the track has been released and is now up for viewing on the Wailers YouTube channel.

One thing that has been awesome about the development of the “Twittersphere” has been the ability to get up close and personal with athletes, artists, comedians, actors, and musicians. There are those who choose to have companies (Like @Oniracom) handle their twitter accounts, but the occasional Celebs will actually take the time to share snippets of their lives and experiences with the world via Twitter.

Billboard.com has taken advantage of this new medium of communication, and has begun threading together the best music tweets of the week. It is an entertaining feature and the list is shared by all sorts of musicians saying funny and interesting things, but best of all it?s a one-stop shop for all the best music tweets. The feature is called the Top 20 Tweets of the Week and is a home-page featured link on Billboard.com.

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