Google+, Facebook, Tumblr, Twitter and LinkedIn are competing for the social network spotlight— making it hard for users to decide which sites are best for them. Pointing out the strengths and weakness of each platform, this infographic can help users decided which is the most appropriate site for them to use!

Thanks Mashable.com for highlighting this!

Infographic design by Emily Caufield.

Marketing over social networks used to be easy. You would create a MySpace page, upload a few songs and a picture or two and let millions of users do the rest by virtually spreading the word. Fast forward to now – boy, has that changed. With a seemingly ever-expanding plethora of social networking sites all trying to appeal to as broad an audience as possible, marketing yourself over these platforms has moved from hobby to chore to nearly a full time job. The typical artist must manage and keep up-to-date their Facebook, Twitter, YouTube, website, and any other social media platforms they’ve chosen to market themselves over. Most artists will confess that constantly updating each and every one of their online marketing platforms takes much longer than they’d prefer. The process is arduous at best, and any artist will acknowledge their true desire to use that time creating music. Yet, in the modern age it’s an integral portion of anyone’s marketing strategy.

Enter Musedash, a new online application that lets musicians manage all their social network profiles from one main dashboard. From this dashboard, you can post content (be it status updates, links, news, or photos and videos) and choose to which networks you’d like the content to appear on. So you could simultaneously post a news article on your Facebook profile, your Facebook page, your Twitter, your MySpace, and any other applicable network – all with just one click. Musedash sets itself apart from competing services like Hootsuite and Ping.fm by catering specifically to musicians. And, recognizing that most musicians are not computer geeks in their spare time, creator Hilke Ros and the rest of the Musedash team have made user-friendliness a top priority. The result is a clean, simple and straightforward application designed to make social networking easier, not more complicated. Potentially, using Musedash to manage multiple social networks simultaneously could save valuable time and frustration, and would eliminate the possibility of mistakes or inconsistent information on different networks.

Late last month, the unveiling of Google+ prompted the world over reconsider the future of social media and online networking, and many began to wonder if The Goog’s latest product would boast enough innovative features to dethrone Facebook, king of the social networking realm. Speculation has run rampant as the search giant’s latest foray into new media gains momentum, much of which attempts to size up Google+ against Facebook. Many in the tech world are projecting whether or not + will be successful both in stealing existing social network users and attracting new ones. But here at Oniracom, my compadres and I have been interested in how Google+ will integrate into the larger scheme of social media marketing and brand growth strategies. While wishful thinking would allow Google+, Facebook and others to harmoniously coincide with each other in the virtual world, it is becoming ever-more clear (as is obvious with Facebook’s Skype contract retaliation) that there really may only be room for one. It’s impossible to know which network, if any, will prevail, but Google+ is making a strong attempt by promising features and upgrades not available on Facebook or other social networking sites.

Likester is “the global popularity engine,” here to help you understand what people like on Facebook. This includes anyone from your best friends to people you have never met that live across the world. The site is broken up into five major sections: My Likes, Friends, Everyone, Trending and Like List. With these tabs, you are able to sort through popular likes on Facebook in comparison to your own personal likes. Likester is potentially a great tool for social marketing; it can help any Facebook page increase their fan base!

“My Likes” provides an interface to easily view the items you personally like. Here you can sort you likes as entertainment, people, places and things. Likester displays how many of your friends like the same things as you, and how many total Facebook users like the same pages. When comparing your likes to others, you have the option of browsing according to the location of users. Additionally, you can manage your likes through Likester.

Thank you to Ignite Social Media for this great INFOGRAPHIC about our average consumption of social media.

Skype is planning to shift its gears towards the business perspective of video chatting, and is teaming up with Citrix, a worldwide company who offers online meetings with GoToMeeting. The new feature is expected to be available near the end of the year, and Skype hopes for this partnership to “help expand Skype’s business offerings by providing powerful collaboration features for businesses of all sizes to set up and hold meetings” (Skype, 2011). Along with video calls and conferencing, the new service will also include audio features with voice calling, as well as instant messaging, file sharing, and group video calling, which is a brand new element that Skype launched with their latest version, Skype 5.0.

The new conference calling product is a little different from their current free conference calling service. The free conference calling that Skype already offers only allows two users to video call online, instant message, file share, etc., while the new product is a paid version that is extended through Skype’s business service. Skype and Citrix are excited to bring this product to life and explain that, “Web and audio conferencing has been among the top requested features by our business users. This represents a significant step towards broadening our enterprise offerings, while adding features that will enable business people to collaborate even more efficiently and effectively.” (Skype, 2011). This new conference calling service makes it simpler for corporate businesses to hold meetings with one another and are able to connect anywhere and anytime, which increases productivity. Citrix also claims that GoToMeeting is extremely user-friendly, therefore prior training or knowledge of the program is not necessary. The exact price of how much the conference call feature is going to cost has not been established yet, and Skype plans to let users know of all costs closer to the release of the service.

Travel costs and difficult meeting arrangements are out the window with this brand new product. Collaborating with other businesses also becomes much more flexible and easy with this new technology. This was just a little preview, stay tuned for more news with Skype and their new conference calling product later this year!

Again and again social networking has helped countless businesses gain vast promotion and exposure to their industry. Innately, this is nothing new. Current web finds have led me to discover that social networking can be used to help change the world. That’s right, with just a few clicks; You can help change the world for the better. Recently, I stumbled upon this awesome website called SocialVibe. Though the site has been launched since January 2007, over the course of time it has progressively developed. With over 1,750,000 members, it’s one of the leading social media sites used to connect with over forty different charities and non-profit organizations.

SocialVibe is a service that gives people an opportunity to use social media to make a real difference.  All you have to do is sign up, pick a cause, choose a sponsor and place your badge.  Once this is complete, you start earning points towards donations towards the charity of your choosing and various sponsor perks.

Facebook introduced the new profile to its users this past December, and hoped to upgrade all users from the old profile to the new profile early during the new year. Gradually reeling its users towards the new profile allowed users to sample the new profile before it officially became mandatory, which stirred up different types of discussions between almost all Facebook users. Not only did the new layout get users talking, but the new features such as exposing all users to individual friendships and connecting interests between them, caused much debate between whether the old profile or the new profile was viewed as “better.”

We all know the web was infiltrated by Facebook and Twitter last year.  Understanding WHY and HOW they were successful goes beyond examining their respective business models.  So let’s see WHO made the most impact on the web for Facebook and Twitter.

The infographic is from Digital Surgeons.

The music industry is in a pit.  The future is uncertain, and people just aren’t paying for music anymore.  Thats what the RIAA will tell you as they sue, sue, sue in full panic mode.  The industry is scrambling for a way to make money off album sales, something they say is vital to the future of music.  How and why would record labels produce albums if they don’t sell?  How can bands create music if there aren’t any labels around?

From SmashingMagazine.com to DesignBump to Magazine sites like Print and CMYK, there are tons of great design resources out there. But lately, there is one resource that has been providing me with more exciting content and educational articles than any other, Design-Newz.

Design-Newz, which was built and is run by the guys over at Spyre Studios, is an invaluable resource for any designer.  It hosts a virtual library of design blog posts.  Basically, they search the web for the latest and greatest design articles and then post links to those articles on their project website Design-Newz.com.

To help promote the blog posts, they employ twitter.  I follow them on twitter and get their regular tweets linking to hundreds of different design blogs with high quality articles that offer free brushes, photoshop tutorials, and inspirational collections of work by designers.  Thus far, they’ve been a wonderful and welcome source of inspiration as I’ve worked on our company’s websites.

Their work and their site exhibits four things that inspire me: A unique idea, Fantastic quality, Regular and consistent updates (they commit to at least having 5-10 updates a day), and a humble attitude that seeks to promote great work over purely personal gain.

Go follow them on twitter and start learning.

MySpace has launched their sync service to many of their users world wide.  Right now you can sync your MySpace status update with your Twitter. 

The beta service was originally only available to celebrities and musicians like Oniracom clients Lenny Kravitz, John Legend, and Matisyahu.

The service is another great way for musicians to be able to update once and publish to several sites much like several third party Facebook apps that publish your Twitter updates to your profile wall.

We have been able to keep fans updated about new tours, album launches, and special opportunities through Myspace Sync. (Sizlocore)

Over 8 million users become fans of Facebook Pages every day to connect with their favorite public figures and organizations and get updates directly in their streams. Now, users can connect with brands, musicians, celebrities, businesses, and more, whether they’re on or off Facebook.

Today, we’re excited to launch the Fan Box, a Facebook Connect-enabled social widget that Page owners can add to their websites to allow users to fan and view the accompanying Facebook Page stream. With the Fan Box, brands can bring content from their Facebook Page into their website and help convert website visitors into Facebook fans. Users can view the most recent posts from the Page, see a list of other fans (including their friends), and, most importantly, become a fan without leaving the site. Additionally, if a user visits the site and isn’t logged in to Facebook, the user can log in and become a fan directly inline as well.

How does this relate to Oniracom?

Others implementing the Fan Box on their websites today include ABC News, NPR, World Wildlife Fund, (RED), BlackBerry, Lance Armstrong/Livestrong, Roger Federer, Lenny Kravitz, Kings of Leon, Tide, and Herbal Essences.

Yes, we implemented this on Lenny Kravitz website and social network destinations.  Thank you to the Facebook development team who are incredibly easy to work with.

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