Jan 21



There’s not a lot to look forward to at the end of January. Maybe you’ve come to the realization that your New Year’s Resolution isn’t realistic (no one can eat that much kale) or maybe you just don’t like the chilly weather. But since 1986, the Santa Barbara International Film Festival (SBIFF) has been brightening up the classic January blues. This year, the festival is back with 11 days worth of events for anyone and everyone.

The SBIFF doesn’t only show films, it is full of events from free seminars to celebrity award presentations. With so much going on and loads of awesome events to choose from, we’ve put together some information on the events and films that we can’t wait to check out. 

Opening Night:
Kicking off the film section of the festival on January 27th at 8:00 pm is “Desert Dancer,” an inspiring, true-story about a man’s journey to becoming a professional dancer in a country where dance is illegal. After the film, for those 21+, is the “Opening Night Gala,” a celebration of the start of the festival with food and drinks, dancing, and live entertainment in downtown Santa Barbara.

This year, there are over 20 full-length films by directors from all over the world, including the USA, the UK, Canada, Israel, and Belgium! Plus, there are special events for specifically for local filmmakers to display their talent and highlight the creativity of Santa Barbara locals. See the Santa Barbara Independent’s website for official dates!

The SBIFF recognizes the brilliant work of many celebrities and creative geniuses, which is why there are 9 categories of different awards to be presented to innovators in the film industry. Past recipients (and attendees of the SBIFF) have been people such as George Clooney, Quentin Tarantino, Oprah Winfrey, Jennifer Lawrence, and Leonardo DiCaprio. Attending this year’s award events gives you the opportunity to hear an hour and a half of personal details about the honoree’s career. 

Are you on a budget? No worries!! The SBIFF has many free events! Check out the SBIFF official website for more details on this years festival!


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Jan 20


Google Translate

photo credit: Mashable

Some say that it’s a small world, and thanks to our advancements in technology, the world may have just gotten a little smaller. On January 14th Google released its’ update for the Google Translate app which now includes a radical new feature… translating spoken word! Now, you can speak into your phone and the app will translate and speak back your words in another language of your choice. This has the potential to make traveling and communicating abroad much easier, because no one has the time to play charades with strangers!

Another cool feature of this update includes Word Lens,which allows you hold up your camera to text and have it automatically translated. However, according to Mashable, this only works for English,French, German, Italian, Portuguese, Russian, and Spanish, other languages will still require you to actually snap the picture. Luckily, an internet connection isn’t needed to use Word Lens, so translating text can be done anywhere. These updates are available to both IOS and Android users, so go forth and translate.

Are you excited to start using this new update?

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Jan 16


With our fast pace of business, 2014 already feels like history.  Here’s an impressive look back at our year.

(click on the image to go full size)

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Jan 07



Behold, our wonderful client map of Santa Barbara! Recently, a new local company called 805Connect featured Oniracom as a partner which summarizes our connection with the Santa Barbara community perfectly. You can read the full article here. Thanks for the support, Santa Barbara. Proud to call you our home.


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Jan 01


New Year, New Goals

Author: breanna

It is officially a new year, and as I say farewell to the old and hello to the new, I’ve begun the process of determining a few key goals for my new year.  As I was doing so, I stumbled upon Mark Zuckerberg’s latest New Year’s exploits.  In the past, he has set extreme goals and followed through. One year he set out to learn Mandarin, and ended up holding an entire Q&A session in the language later that year. Another example could be vowing to wear a tie to work every day rather than the hoodies he’s become so well known for. 

This year, he has decided to crowd source some ideas from anyone and everyone who would like to write a comment.  Pretty cool move there Zuck. The Facebook CEO is not only good at following through on crazy intense New Year’s Resolutions, he’s good at being open to the ideas of others!  Check out more of Zuckerberg’s exploits in an awesome TechCrunch article here and try to think of a few goals for yourself in 2015!

And just because I was feeling inspired by his ability to commit to difficult goals, here are a few of my own little goals:

1. Make more stuff.
This one is simple.  I enjoy creating collages, watercolors, music, you name it, I enjoy doing it.  I am making the goal here and now to push through the ordinary and work toward creating more stuff.

2. Put down the Insta and break out the camera more.
I really enjoy photography.  It’s kind of become a hobby/side job at times, which is a real honor to get the opportunity to do, but that being said, I’ve become lazy and only capture moments on my little IPhone and rarely tote my camera around any more.  I’m going to aim to change that this year a bit. Quality over quantity will be the motto here.

3. Master the Fish.
I am not a prolific surfer. Not even that good on my best day. But man do I love the sport of it. One of my personal highlights of 2014 was stumbling across an awesome used Fish board.  2015 will be the year of mastering the fish.

4. Write one thank you note a week.
This one is inspired by one of Mark Zuckerberg’s past resolutions, where he wrote a thank you a day to people who were making the world a better place.  I am not that intense, so I have modified this to once a week.  This should be doable.

2014 has been the best of times and the worst of times, but here’s to 2015!


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Dec 31


Oniracom’s Favorite Moments of 2014

Author: breanna


The year 2014 officially comes to a close TONIGHT and we are excited about the upcoming festivities.  As we look forward to the fresh start of 2015, we thought it would be fun to recount some of our favorite moments from 2014.  So without further adieu, here are Oniracom’s Favorite Moments of 2014!

1.  Finishing my Major Classes at UCSB - School was a large piece of my 2014 so I am happy to be through the really difficult classes, but also appreciate having the opportunity through Oniracom to go back to school.
2. Oniracom Ping Pong Table - The Tell’s graciously loaning their ping pong table has creating the perfect respite from a difficult development problem.

Arcade Fire at Santa Barbara Bowl was such a great moment since everyone Oniracom was there! They were amazing live, of course and the whole Reflektor tour was one for the books. So incredibly beautiful!
Also getting the ping pong table in the office has forever changed me.

My favorite moment was bringing my AIGA people to do a studio tour of Oniracom! (you can see the sweet invitation here)
Also Jacob did a presentation based on a deck I made! (here are a couple of images from it)



2014 was a great year for this guy. Work wise there was SOOOO much I was blown away from. Hands down the SB Bowl Pint campaigns were my favorite. Not only is it something that will help out the environment at the best venue in the USA; the bands, staff and patrons all loved it! The Pints sold out on every artist run and hopefully that will continue in 2015. Also if you follow SB Bowl on Instagram I was the guy taking pictures before doors open, it was one of the more “fun” tasks i got to do at Oniracom. I must be doing something right cause in the later part of the year this guy now has a corner office, oh snaps!!!!

I moved into a killer new apt in SB and now have a Command Center (man caves are so 1972) where I plan world domination and throw an occasional haduken. Talking hadukens no Street Fighter V this year BUT one of the biggest games this year, Destiny, is in my world and am happy to report this thing is slight heroin for the eyes. Destiny brought me back into the world of 1st person shooters, I love you playstation 4.

Took some time off this year to see friends get married in Boston, and it was a trip to remember. Later this year I DID NOT break tradition and packed on some serious holiday weight this thanksgiving back in NJ and paid to the NY Giants lose to the San Francisco 49ers.

There were a couple of flicks that sole this dudes heart in 2014, Snowppricier, X Men Days of Future Past, & Guardians of the Galaxy are just some. But my fav of 2014 has to be the return of the OG monster himself, GODZILLA. Thank the stars that this was a solid monster movie and not that debacle of whatever it was Ferris Bueller was in the 90’s.

2014 Music was incredible, I should know I am the specialty DJ over at 92.9 KJEE when I am not working here. Here is a link to my best of 2014 show: http://www.kjee.com/MUSICxx.html  Best live show i saw this year was Mr. Jack White. Even though I had a fever it was still an amazing time with an incredible musician. Also Run the Jewels 2 came out and basically saved Hip Hop for me. Oh and I met Lorde.

Cant wait for 2015, STAR WARS Episode 7x menax !!!!!

—cross handle Lightsaber gif—-

1. Graduating From UCSB!
2. Seeing DJ Koze play 3 hours on the sandy river beach in Berlin
3. Officially joining the Oniracom crew in the office full-time!

1. Nonstop concerts at the SB Bowl (Grace Potter and Robert Plant take the cake)
2. An epic trip to NYC with my fiancée Nicole
3. My wedding to that same fiancée a few months later

Perhaps my most important Oniracom moment this year would be joining the team… but to take it all a bit further, I’ve had a blast simply working alongside the team and trading gifts for the white elephant at the Christmas party!

John Hayes
Hut to hut hiking in the Italian Alps!

One of my highlights of 2014 was four years in the making. In October, I experienced my first and second ever Phish shows at the Santa Barbara Bowl. Jacob Tell our fearless leader has been a Phish fan for a long time. I’ve learned about Phish from Jacob, who plays Phish first thing in the morning when he arrives at the office and every evening after everyone else leaves. I grew to respect Phish from Jacob’s many stories about the influence that following Phish had over Jacob and Sean’s decision to start Oniracom. I had promised Jacob that I would finally go to a show this year, after my attempts in years past had been foiled by conflicting events.
The show was as fantastical as expected, the venue was pristine, and the people came out in rare form. I think my favorite part of the whole experience was finally “getting it.” For years Jacob has tried to sell me on Phish: describing the music, describing the energy and the experience. Admittedly we both knew that there was no way for me to understand the allure of Phish without experience it myself. So, I finally went. I loved it. I bought a hat. The music that I heard at the shows occasionally pops into my head, and always gives me a smile.

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Dec 22


Instagram Filters for All!

Author: breanna

Instagram has added 5 new filters to their repertoire and all I can say is, that’s rad.  If you’re anything like me, your favorite part of posting something on Instagram is, in fact, not the actual posting of it, but the editing of the photo.  I find it to be so fun to add filters over photos to get a new look to an image.  It’s kind of like an image accessory in a way.  Want to look mysterious? Go with a filter like Willow.  Want to look really artsy and out of the box? Go with Lo Fi. Want to go with the Tumblr jokesters? Opt for Toaster. 

Now Instagram has created five new filters: Slumber, Crema, Ludwig, Aden and Perpetua. Not only that, you can hide the filters you don’t want to use and rearrange the order using the Manage button. So if you have a certain aesthetic you’re going for, you can’t mess it up! You can just hide the filters that don’t match your brand. Can we say, awesome for branding?
There isn’t too much to say about the five new filters that hasn’t already been said, but you can check out Instagram’s very own blog post here

And just for kicks, here are some photos of my delightful pup Tank being a goofball. 

Get out there and find your perfect filter!


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Dec 16



Our annual holiday party was a bit bigger this year! We were thrilled to have all of our jolly employees there and also some friendly clients! Since it was a bigger group, our White Elephant gift exchange was flooding with gifts! 29 to be exact. Also, Jacob surprised us all with some rad new Oniracom T-shirts (see below).

Some highlights from the gift exchange:

Tad’s annual drawing
This gift has been won by yours truly now THREE times in a row. Well actually my boyfriend & I. Our luck is going to run out soon…

Tiki Toss
I almost had this one in the bag! But then I had it stolen by Justin, and then it was stolen by Jason again to lock it in his hands.

Kinetic Sand
Still not completely sure why this one was popular as I’ve never seen it in action, but it was stolen 2 times as well!

Marnie the Dog Calendar
Appropriately won by Miss Tracy, we now have Marnie the Dog staring at us daily in the office. Cheers, Justin!

We enjoyed everyone’s company and we hope you all have a lovely holiday season.

Thanks to Tad for taking the most awesome pictures to date!








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Dec 15


‘Tis the Season for Excellent Apple Ads

Author: breanna


The holidays are in full swing.  I’ve personally been shopping like a crazy person getting all the gifts for my loved ones. I’ve been to lots of stores and seen lots of holiday ads, but all I can say is, ‘tis the season for beautiful and poignant Apple Ads!

In case you have not heard or seen yet, Apple has released an emotionally charged ad featuring a girl, her grandmother, and Apple Products.  Say what you will about this, but the advertising strategy, as usual, is perfectly timed, emotionally charged, and overall, flawlessly executed.  The concept portrayed, is if you get one gift, a gift created by Apple, it can become the tool that creates gifts of a greater value for years to come.  The tagline used in Apple’s Youtube Header is: “From one gift come many”. The brilliance of this ad can be unpacked in so many different ways, but I will highlight the three I’ve been most struck by when watching the video over a, ahem, quite a few times.

Brilliance Factor Number 1:
It does not focus on one particular product.  It utilizes the three most recognizable products: the IPad, a Mac, and an IPhone.  This is important because it not only shows the usefulness of more than one product, it stealthily advertises the interconnectivity between the different products.  The grandaughter converts the old song from a 45 to a digital track on her Mac, records vocal and instrumental overlays on her Mac, mixes on her IPad, gives to her Grandma via Mp3 track on an IPhone. 

Woven into the story is the usefulness, creativity and inter-connectedness of each product.  All of this while still getting you to feel all of the feels. Incredible.

Brilliance Factor Number 2:
This ad shows in the last 30 seconds that an IPhone is so easy to use, that even a Grandma can use it.  Please don’t take offense if you are a technologically savvy Grandparent. The point I am making here, is that Apple is subtly addressing the idea that only certain generations can use these products.  All of those arguments are crushed by this ad because there is nobody around to turn the IPhone on for Grandma, There is simply a note that says “Press Play” sitting on top of the IPhone, hinting at the fact that the Grandma is familiar with the product.  Apple products are not for particular demographics, they are for ALL demographics.

Brilliance Factor Number 3:
Emotional impact.  The ad strategy that Apple has been able to execute frequently and execute well, is humanizing their products.  After all, what good is a smart phone without a person using it, or, dare I say, purchasing it? The ability of this particular ad to appeal to nostalgia, yet at the same time a hope for a brighter tomorrow, is what makes it so darn beautiful.

So, go ahead, watch the best ad of the Holiday season.  I won’t judge you if you cry.

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Dec 09



This past Friday marked the day long event where the 57th Annual Grammy Award contenders were announced. According to Rolling Stone, the event concluded with “A Very Grammy Christmas” where the five nominees up for the Grammy’s biggest award, Album of the Year were announced. Beyonce, Pharrell Williams and Sam Smith won most nominations (6 each) according to Mashable.

The most surprising nomination was Beck’s Morning Phase, the singer has not been nominated for Album of the Year since 1997 and 2001, however earlier in the day Beck was nominated for Best Rock Album, while the album single “Blue Moon” was nominated for Best Rock Performance and Best Rock Song according to Rolling Stone

Beyonce after just having missed the cut off for the 56th Grammys was a clear candidate, given earlier in the day she became the most nominated female in Grammy history, surpassing Dolly Parton and ended the day with 6 nominations for the 57th Grammys. 

Sam Smith totaled 6 nominations as well, gaining recognition in all major categories including Album of the Year, Song of the Year and Best New Artist to name a few.

Pharrell also racked up 6 nominations, however, impressively William’s name appears on the credits for three of the five albums nominated for Album of the Year which includes being featured on Beyonces and Sheeran’s X says Rolling Stone. Other competitive categories such as Best Rap Album, Song of the Year, and more were announced, we look forward to watching and seeing who take home Album of the Year February 8, 2015.

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