Feb 12

COMMENTS












ALT TEXT

Towards the end of January, Facebook introduced an organic targeting tool to help publishers reach the audience they want engaging with their content, and to analyze the type of people who actually end up reading it. There are three basic features in this new Audience Optimization tool.

Read More… Post Comment

Feb 04

COMMENTS












SoundCloud vs Spotify

Spotify: 75 million users. SoundCloud: 175 million users. SoundCloud more than doubles Spotify’s number of listeners and users, making it the new YouTube of audio. SoundCloud is a looming threat to Spotify (often compared to Netflix in this situation) because it promotes network value rather than monetary value. Since it started catching hype, SoundCloud has fostered a community of rising artists and fanatical listeners, eager to discover and get lost in an endless, beautiful stream of music. “Once you find an artist you like on SoundCloud, you can then see which songs that artist likes and go down a rabbit hole of music awesomeness.”

Read More… Post Comment

Jan 29

COMMENTS












Visual Content
Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible:

  • Within the last year, Facebook users went from watching 1 billion videos every day to more than 8 billion.
  • Twitter, which acquired Periscope in March 2015, now autoplays their live streaming videos within feeds.
  • Spotify is introducing video content to its Android app starting May 2016.
Read More… Post Comment

Jan 21

COMMENTS












Uber

“There’s not a minute to waste.” Uber is well aware of this concept, and has made quite the name for itself by taking advantage of that. How Uber manages to stay on top of its competition, however, is a constant struggle. Uber steadily tries to beat out neighboring competition like Lyft, taxi companies, and other alternative modes of transportation to keep their name on top. The solution? Customization.

The well-known Ride Request feature that we’re already familiar with just got much more personalized. Passengers can now stay updated with news and updates all with the convenience of Uber’s new service called “Uber Trip Experiences”, which delivers playlists, local news, and travel tips all to the palm of your hands. Although third party experts will control the flow of content, each ride’s personalization comes from Uber. “The time the content takes to consume will be synchronized with the estimated duration of the journey.”

Read More… Post Comment

Jan 18

COMMENTS












David Bowie

When news broke last week of rock icon David Bowie succumbing to liver cancer at the age of 69, the Internet reacted quickly. Within 12 hours of the news, the hashtag #Bowie generated over a million tweets globally, and “35 million people had 100 million interactions about the singer on Facebook.” Perhaps the most relevant and intriguing statistics after any musician’s death in this digital age come from online music services like Apple Music and Spotify.

Read More… Post Comment

Jan 14

COMMENTS












Peach

Peach, the new social media application has generated lots of buzz these past few weeks. So, what exactly is it? Dom Hofmann, the founder of Vine who also jumpstarted this app says it is simply “A space for friends.” Launched on January 7th, Peach is already ranked as the 8th most popular social networking app according to iTunes. The question, then, is: Will it stand a chance against the other giants of social networking apps?

Read More… Post Comment

Sep 24

COMMENTS












What’s Hot In The World of Music Right Now?

Author: jacobmeier
POSTED AT 04:09 PM

Oni

While Summer has finally come to a close, the hot weather and the hot new albums it brought with it are here to stay. From pop to alternative, rap to electronic the music scene has been dominated by a ton of new music, and it’s wonderful. Here is a recap of some of the most successful releases in the past several weeks.

Read More… Post Comment

Sep 23

COMMENTS












El Niño Watch 2015

Author: jacobmeier
POSTED AT 04:09 PM

Oni

A parched California may be getting some much needed relief this coming winter. Scientists and climate experts are now certain that an El Niño rivaling that of the infamous 1997-98 El Niño should arrive in just over a month. For most of us here on the West Coast of the USA we think of El Niño as just a surge in the amount of rain that falls throughout the winter months since that is the only effect we tend to notice. However, an El Niño is actually defined by the changing of normal wind and ocean currents in the Pacific which results in a major warming of Pacific waters and significant weather patterns on a global scale.

Read More… Post Comment

Sep 09

COMMENTS












It’s Apple Season Once Again

Author: jacobmeier
POSTED AT 04:09 PM

Oni

Today, Apple CEO Tim Cook made some pretty lofty claims about Apple’s next generation of products.

“While they may look familiar, we have changed everything about these new iPhones”

Apple unveiled the next line of its products today at the Bill Graham Civic Auditorium in San Francisco, and (as expected) they appear to be stepping up their game. As usual, two new iPhones were announced, but it was the new iPad and revamped Apple TV that stole the show.

Read More… Post Comment

Sep 08

COMMENTS












fiestacover

Oniracom and Playback Recording Studio host the second Solutions for Dreamers Fridays event of 2015, a networking mixer for creatives, artists, entrepreneurs and community builders.

We will be unveiling some amazing art by Matthew McAvene for the Tiger Heroes initiative, so be sure to wear whiskers and ears to get in the spirit!

Read More… Post Comment
Page 1 of 62

Subscribe


Categories

Archives

2016
2015
2014
2013
2012
2011
2010
2009

Authors

elder
elder