Apr 23

COMMENTS












“Twitter

Yesterday, all Twitter users gained access to their new web profile. The ability to personalize profiles, much like recent Facebook updates, is allowing for an increased creative and multi-media experience on this platform.

What’s new? Larger photos and profile headers are featured at the top of the page. Best Tweets, those more popular amongst followers, will appear larger in font size to promote positive reception. Pinned Tweets allow you to place your favorite Tweet at the top of your profile. Filtered Tweets are used while browsing, and you can choose to view Tweets alone, with photos or videos, or with replies. Also, the new “Following” list has boards of profiles with header photos and descriptions that resemble Pinterest formatting.

Overall, the new format makes editing and managing profiles more intuitive. Bigger photos and fonts are an effort to make Twitter more accessible and personalized in real time. The new twitter, the new you: check it out here.

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Apr 23

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St. Vincent Digital Marketing Success

Author: intern
POSTED AT 09:04 AM

On February 25 of this year St. Vincent released her fourth album, St. Vincent. Critically acclaimed upon its release, what makes this album so significant from a marketing standpoint is the immense success of its sales immediately following its release. In its very first week on the shelves, St. Vincent sold 29,506 albums - a significant increase from the first week sales of her last album Strange Mercy. While no single factor can take credit for the overwhelming success of St. Vincent, the digital marketing campaign headed by The Found Group deserves some special attention for the methods they used in this campaign.

The Found Group, a company that provides “integrated digital marketing campaigns…for the music industry” utilized their own web tool, found.ee to target and retarget pools of potential customers and fans. A currently exclusive service, found.ee uses a shortlink to track how fans have interacted with their advertisements and what content from an artist a fan has viewed. They then program these links so that fans will be redirected to new content and advertisements instead of the same repetitive content over and over again.

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Apr 22

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Facebook Prepares for a Mobile Ad Network

Author: nicoleleza
POSTED AT 09:04 AM

Facebook is expanding its ad reach by planning a mobile-ad network to help marketers target ads on other services.  This experiment is a major opportunity for Facebook to sell ads on other people’s apps. It is set to be announced at Facebook’s F8 conference in San Francisco on April 30th.

The social-media company states in a blog post, “Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook”. In their current test the company will be working directly with a limited few advertisers and publishers.

The user won’t be able to notice any differences in third-party apps, and advertisers will be getting the benefit of Facebook’s ads on mobile apps. Facebook also wins through its ad targeting from its billion-plus users even when they’re aren’t scrolling through Facebook’s own properties.

However, Facebook will also be competing with Google’s existing AdMob mobile network, Twitter’s MoPub ad network, and other small companies, such as Millennial Media. (re/code)

We’re looking forward to see how this pans out in the advertising world and how mobile users of Facebook will be affected.

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Apr 17

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“Heartbleed
What happens when there are gaps in Internet security? The relationship between the user and the server is at risk of losing encryption. Encryption protects our privacy, passwords, business emails, credit card numbers, and basically all of the information we have given through webpages.

The Heartbleed bug threatens this security by leaving gaps in the OpenSSL software. This flaw exposes Internet memory and allows it to be read by anyone—without being detected. This bug has been in use since December 2011, and software packages have used this flawed version of OpenSSL on websites, apps, and other services since May 2012. This month, the Heartbleed Bug was first detected by a member of Google’s security team and by the software firm Condenomincon. This is good news because researchers located the problem before hackers did.

All sites that use OpenSSL software, like Yahoo, Airbnb, NASA, amongst others, are at risk. The bad news is that there is only so much you can do to recover or change what has already been exposed. For now, this OpenSSL flaw is the responsibility of Internet companies as they update their servers and take security actions. Companies have been sending warning emails to users, implementing patches to fix Heartbleed vulnerability on their severs, and making the decision to apply for new digital SSL certificates.

What can you do? First, check websites of use and read through this list to see if a provider you use has been affected and if they have updated to fix Heartbleed. You can also change your passwords and watch activity on sensitive online bank or email accounts as precautions.

While changes are progressing to fix the Heartbleed bug, it is still highly catastrophic because memory has already been compromised, and it is a difficult technical process to fix the gaps.

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Apr 09

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“Yahoo

Yahoo Inc. is looking to start four short Web series including 10 episode comedies. The CEO of Yahoo, Marissa Mayer has it rumored for the shows to be announced at an event in New York by April 28th. 

According to the Wall Street Journal, Yahoo plans on offering high-quality video programming and high-price video ads to compete with other online TV streaming services, such as, Netflix, Amazon, Hulu, and even Google’s YouTube.

Mayer has high hopes for the company by spending more money (budgets ranging from $700,000 to a few million dollars) and working with famous stars and directors to produce an engaging, viral online TV show. However, in order for Yahoo’s Web originals to become a hit the company relies on ad-sales to support the shows WSJ.

Yahoo has a competitive market for top-quality TV series, therefore, their ambitious online video strategy could help turn around Yahoo’s presence amongst other original video programming rivals.

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Mar 28

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“Clean

Proud to announce that we’ve been working with an awesome organization called the Clean Water Tour, who’s mission is to “raise awareness for the global clean water crises by rallying consumers, businesses, government agencies and the investment community around the world’s leading water scientists and researchers.”

They’ve kicked off their very first event today in Austin, TX and teamed up with the world’s leading water scientists, researchers and technologists to form an online membership community that’s dedicated to tackling clean water issues and making an impact around the world. “We’ve designed the Clean Water Tour in an ultra-portable way, bringing the conversation into living rooms, schools, clean-water-friendly businesses and onto mobile phones,” says Conor Quinn, president of the Clean Water Tour.

To help Clean Water Tour with their online presence, we built them a responsive website with their ‘Watering Hole’ community system, several forms of media integration, and more.

We designed download cards, that will be distributed out today at the event in Austin to help promote the app as well as help those at the event easily gain access to the app.

“Clean

Luke of Cool Hand Look put together an awesome video that will be featured on Christie Digital’s giant screen at the event. See the layout for the Christie Digital on-site screen display and the Clean Water Tour Sizzle Reel below.

“Clean
“Clean

Will appear as the footer of Christie Digital screens

 


Finally, here’s the sweet design of the app we built for Clean Water Tour, which is available to download on iTunes and Google Play today! The app lets you map the world’s water supply, grab a free track from Jeff Brinkman, join the ‘Watering Hole’ community and more! Be sure to download it here and be on the lookout for more Clean Water Tour events — coming to your area soon!

 

“Clean“Clean

 

“Clean“Clean

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Mar 28

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Project Launch Video Walk Through: Matisyahu

Matisyahu came to Oniracom to upgrade the web presence and produce a new splash page to announce his new Album. We chose StageBloc as the e-commerce partner for the splash page. The page is responsive and features merch bundles and the official lyric video for the single.

Watch Video

Mar 27

COMMENTS












Facebook Acquires Oculus Rift

Author: elvis
POSTED AT 10:03 AM

“Facebook

On Tuesday, March 25, Facebook announced that it will be acquiring the virtual reality technology company Oculus VR for $2 billion. Oculus VR’s much anticipated development is the virtual reality gaming headset, Oculus Rift, which allows the gamer to feel completely immersed in the game itself. Oculus Rift was initially funded via Kickstarter, receiving over 2 million in donations from the original goal of $250,000. Although VR technology is not a new technology in and of itself, the current developments are highly priced and generally unattainable- used primarily by the military and scientific community. Oculus Rift’s promise to be the first “truly immersive virtual reality headset for video games” at an affordable price for the general public is a huge and exciting deal for the gaming community and future realms VR may be incorporated into. Facebook’s announcement to acquire Oculus VR, however, has sparked both outrage and excitement in speculation about the future of Oculus.

Many of the backers of the original Oculus Rift Kickstarter have voiced their disapproval to Oculus VR calling them sellouts and even demanding refunds of their Kickstarter donations, emphasizing that they didn’t sign up to back the social-media-giant that is Facebook. While Oculus delivered on its promise of perks and dev kits to backers, the Kickstarter community remains upset because the start-u[p project they supported has turned to corporate money and resources. Many opponents of the sale to Facebook are weary that the future of Oculus Rift will shrivel and die as many small companies that get enveloped by larger ones do (think Flikr’s fall after it was bought by Yahoo) or that the focus of VR technology will stray from its focus in gaming into other VR realms. Such agitated and dampened opinions are being voiced everywhere from genuine discussion posts to cynical memes and comments across the internet. A top comment on Oculus VR’s own blog post laments “This is an epic betrayal.” Numerous contributors to the discussion thread also emphasize their disappointment in Oculus’ settling to be run by a company that might not have its best interests as a gaming company at heart.

Reassuring disheartened Oculus fans is Oculus founder Palmer Luckey who spent many hours after the acquisition announcement responding to dubious supporters via Reddit. One major hesitancy that is being strongly voiced is Facebook’s direct involvement in the Oculus Rift experience. Luckey has been responding in accordance with the press announcements - that joining forces will make production faster, better, cheaper, that Oculus will still operate independently with a primary focus on gaming and a wide future for VR, etc. - but he is also consoling and reassuring in his statements that emphasize the future of virtual reality as a platform and promising that “You will not need a Facebook account to use or develop for the Rift.”

As for Facebook’s stance, Mark Zuckerberg, who posted the acquisition announcement yesterday afternoon, claims that Oculus’ plans for gaming development with the Oculus Rift “won’t be changing” and that “Oculus will continue operating independently within Facebook to achieve this.” The post goes on to point out other areas in which Zuckerberg hopes to “make Oculus a platform for many other experiences” including sporting events, classroom and medical interactions, as well as adventures and hangout time with friends, the ultimate goal being to make “this kind of immersive, augmented reality…a part of daily life.” For those optimistic about Facebook’s newest acquisition, the reality of a sci-fi inspired virtual world seems closer than ever. And while there is undoubtedly skepticism in the air, there is also a voice of excitement sweeping the internet with inspired proposals for VR apps and indications of how the technology might be used in the future. Oculus’ new relationship with Facebook will afford it more resources and expansive opportunities that it may not have had independently. If Oculus really does continue to work independently then Facebook’s perks may be all the more helpful. Only time will tell as we sit in agonizing anticipation of how the future of VR will unfold itself to the world.

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Mar 26

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March Staff Playlist

Author: calia
POSTED AT 02:03 PM

Artists have the ability to grow on you. We validated this statement in this month’s staff playlist. I asked all of our staff members to give me a couple bands that they used to absolutely hate, but have now come to love. Some of the choices will come as shocking.

This made for a pretty interesting playlist. Listen below and read the fun stories from each staff member as well.

Keir:
As a mopey insecure teen I actually hated mopey insecure British ‘80s bands like the Smiths/the Cure/Depeche Mode. A decade later I married someone who’s both well-adjusted AND a huge fan of those bands, so it was easy to let the hate go and finally appreciate so many overplayed classics that I missed the first time around:

The Smiths - “How Soon is Now?”
The Cure - “Fascination Street”
Depeche Mode - “Personal Jesus”

Calia:
The National. When I first heard their self titled album, Cherry Tree and even Alligator .... I really didn’t like it. I thought the singer’s voice was way too deep causing the lyrics to become buried behind his strange voice and the music itself just seemed boring. BUT BOY WAS I WRONG. They came out with Boxer, High Violet, and a real winner… Trouble Will Find Me and won me over.

Stand out tracks:
Cherry Tree (yes I love it now!)

Calvin Harris. This one’s more like a guilty pleasure but I seriously hated ‘Feel So Close’ until I myself experienced dancing to it with all my best friends and screaming the lyrics at the top of my lungs while fist pumping. I still listen to ‘18 Months’ while running and working out and love every second of it.

Stand out tracks:
I Need Your Love
Bounce

Haaris:
Prince - I love Prince now, but when i was a kid i didn’t get it, then he did the whole Batman Soundtrack. It was like i shook hands with the Joker buzzer in palm style. “Batdance” - Prince

NIN - Yeah i said it, anyone who knows me know that I love this band (borderline obsessed would be more accurate ). I went from thinking these cats were a bunch of industrial electronic dj’s that ripped the shit out of Joy Division drums to not missing a single tour from 1999 and on. How did such a swing from hate to love occur? The magic of a live show in 1999 at Madison Square Garden for the Fragility tour. After seeing that i must say I was WRONG, really WRONG, sorry Trent and Atticus. And like i said I haven’t missed a tour since the fragile….. “Where is Everybody” - Nine Inch Nails

John Legend- When he 1st came out I thought this guy was super soft for an R&B guy, so disregard almost anything he did, then Kanye put him on a track and going back Mr Legend, i was wrong sir, my bad. John Legend is solid in my books. “Who Did That To You” - John Legend

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Mar 24

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“Pinterest

Got some extra cash? And by extra, I mean $1-2 million dollars? Well you are probably eligible for Pinterest ads with CPMs priced between $30 and $40 (AdAge).

Pinterest hasn’t fully brought its advertising service to the market yet, but these are the numbers that AdAge has reported came from “three executives who were briefed on Pinterest’s ad pitch”
(AdAge).

This premiere advertising service that Pinterest is aiming to launch will bring actual revenue to the social media service. Currently, the company has only raised money from investors. How much you ask? Oh just a mere $564 million dollars.

Pinterest tested promoted pins with different advertisers, but those promoted pinners were not being charged since Pinterest CEO Ben Silbermann wanted to first test this feature to see how users felt about this type of content on their feeds.

Although Pinterest advertising is in the works, they have not announced a set date as to when this service is officially rolling out.

Check back here for more updates!

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