Feb 04

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SoundCloud vs Spotify

Spotify: 75 million users. SoundCloud: 175 million users. SoundCloud more than doubles Spotify’s number of listeners and users, making it the new YouTube of audio. SoundCloud is a looming threat to Spotify (often compared to Netflix in this situation) because it promotes network value rather than monetary value. Since it started catching hype, SoundCloud has fostered a community of rising artists and fanatical listeners, eager to discover and get lost in an endless, beautiful stream of music. “Once you find an artist you like on SoundCloud, you can then see which songs that artist likes and go down a rabbit hole of music awesomeness.”

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Jan 29

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Visual Content
Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible:

  • Within the last year, Facebook users went from watching 1 billion videos every day to more than 8 billion.
  • Twitter, which acquired Periscope in March 2015, now autoplays their live streaming videos within feeds.
  • Spotify is introducing video content to its Android app starting May 2016.
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Jan 21

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Uber

“There’s not a minute to waste.” Uber is well aware of this concept, and has made quite the name for itself by taking advantage of that. How Uber manages to stay on top of its competition, however, is a constant struggle. Uber steadily tries to beat out neighboring competition like Lyft, taxi companies, and other alternative modes of transportation to keep their name on top. The solution? Customization.

The well-known Ride Request feature that we’re already familiar with just got much more personalized. Passengers can now stay updated with news and updates all with the convenience of Uber’s new service called “Uber Trip Experiences”, which delivers playlists, local news, and travel tips all to the palm of your hands. Although third party experts will control the flow of content, each ride’s personalization comes from Uber. “The time the content takes to consume will be synchronized with the estimated duration of the journey.”

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Jan 18

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David Bowie

When news broke last week of rock icon David Bowie succumbing to liver cancer at the age of 69, the Internet reacted quickly. Within 12 hours of the news, the hashtag #Bowie generated over a million tweets globally, and “35 million people had 100 million interactions about the singer on Facebook.” Perhaps the most relevant and intriguing statistics after any musician’s death in this digital age come from online music services like Apple Music and Spotify.

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Jan 14

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Peach

Peach, the new social media application has generated lots of buzz these past few weeks. So, what exactly is it? Dom Hofmann, the founder of Vine who also jumpstarted this app says it is simply “A space for friends.” Launched on January 7th, Peach is already ranked as the 8th most popular social networking app according to iTunes. The question, then, is: Will it stand a chance against the other giants of social networking apps?

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Sep 24

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What’s Hot In The World of Music Right Now?

Author: jacobmeier
POSTED AT 04:09 PM

Oni

While Summer has finally come to a close, the hot weather and the hot new albums it brought with it are here to stay. From pop to alternative, rap to electronic the music scene has been dominated by a ton of new music, and it’s wonderful. Here is a recap of some of the most successful releases in the past several weeks.

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Sep 23

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El Niño Watch 2015

Author: jacobmeier
POSTED AT 04:09 PM

Oni

A parched California may be getting some much needed relief this coming winter. Scientists and climate experts are now certain that an El Niño rivaling that of the infamous 1997-98 El Niño should arrive in just over a month. For most of us here on the West Coast of the USA we think of El Niño as just a surge in the amount of rain that falls throughout the winter months since that is the only effect we tend to notice. However, an El Niño is actually defined by the changing of normal wind and ocean currents in the Pacific which results in a major warming of Pacific waters and significant weather patterns on a global scale.

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Sep 09

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It’s Apple Season Once Again

Author: jacobmeier
POSTED AT 04:09 PM

Oni

Today, Apple CEO Tim Cook made some pretty lofty claims about Apple’s next generation of products.

“While they may look familiar, we have changed everything about these new iPhones”

Apple unveiled the next line of its products today at the Bill Graham Civic Auditorium in San Francisco, and (as expected) they appear to be stepping up their game. As usual, two new iPhones were announced, but it was the new iPad and revamped Apple TV that stole the show.

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Sep 08

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fiestacover

Oniracom and Playback Recording Studio host the second Solutions for Dreamers Fridays event of 2015, a networking mixer for creatives, artists, entrepreneurs and community builders.

We will be unveiling some amazing art by Matthew McAvene for the Tiger Heroes initiative, so be sure to wear whiskers and ears to get in the spirit!

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Sep 04

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We Love the Foodbank!

Author: orenda
POSTED AT 11:09 AM

Foodbank

EVERY DAY WE ARE WORKING TO MOVE PEOPLE FROM HUNGER INTO HEALTH. NOT ONLY FEEDING BUT TEACHING HOW TO FISH.

Earlier this summer, the Foodbank of Santa Barbara County launched its month long campaign, End Summer Hunger. Its goal was to raise $50,000 for the Picnic in the Park program, which is “a country-wide program that provides children under 18 with free, nutritious meals when school is not in session, regardless of their parents’ income.” Surpassing its goal, the Foodbank reached an outstanding $75,000 for the Picnic in the Park program, able to provide over 23,000 lunches to children throughout the month of August.

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