Feb 25


Thank you for making Solutions for Dreamers Fridays a huge success!

The crowd, food, chat, live music & of course, s’mores were all a hit! Thank you to Playback Recording Studio, StartupSB, and Up Global Regional Summit for helping us put on the event.

Here’s to more SFD Friday Nights! Check out some photos of the night, below!

Photos by: Tad Wagner, Jacob Tell & Mike Wald





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Feb 18


Come out this Friday, February 20th, to Oniracom and celebrate Santa Barbara’s music, art, startup, and entrepreneurial communities with us! This event is a part of the Up Global Regional Summit, hosted by Santa Barbara Up Champions and Up Global, an organization that encourages innovation and entrepreneurship. 

This is a great networking opportunity to connect with creative community leaders and visiting startup builders in a relaxed setting. There will be food trucks, local beverages, s’mores, and live music! Did we mention s’mores?

Performances by:
Jonathan McEuen
Erisy Watt
Matthew McAvenue
Playback House Band
Special Guests  

What: Solutions for Dreamers Fridays
Where: Oniracom, 720 East Haley St., Santa Barbara, CA
Date: Friday, February 20, 2015 Time: 5:00 p.m. – 9:30 p.m. 

This event is open to the public, but please RSVP here

Also make sure to check-in on Facebook!

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Feb 17



Have you ever wondered if your music player was detracting from the original quality of the music? Well, it’s quite possible. After music is recorded, the file is compressed from its original rate of typically 192 kHz to about 44.1kHz in order to fit on CDs and properly download. But does this actually affect the sound we hear? Famous singer Neil Young believes it does, and so he set out in 2012 to create a device that would be able to support music’s original recording rate. To do this, Young and his team asked for $800,000 in funding through Kickstarter, but music lovers seemed to believe in the idea just as much as Young, as donations exceeded $6.2 million. And thus, the PonoPlayer was created.

The PonoPlayer claims to let listeners hear high-quality music in a way that gives puts the “soul” back according to Young and many others in the music industry. In a video produced by PonoMusic, artists such as Norah Jones, Arcade Fire, Foo Fighters, Kid Rock, Mumford & Sons, Red Hot Chili Peppers, and many other music icons agreed that listening to the PonoPlayer let music be heard in a way as never before heard when using a portable device. With all these stars agreeing that this is a revolutionary device, how can it not be true? But a double blind study by Yahoo! found that average music listeners could not confidently agree.

The study tested the PonoPlayer versus an iPhone and the results concluded that the people thought the iPhone actually played better sound. So why do so many say that this new device is the key to better music? No one is too sure, because those who say they love the PonoPlayer focus on the difference they “feel,” not the difference they “hear.” It looks like the better sound may just be a trick of the mind, because according to scientific studies, the human ear can’t even pick up differences after 44.1kHz (that of the average CD or download).

In the end, paying $400 for the PonoPlayer, plus having to re-download every song for $2, may not be the best investment in a “feeling.” But you can decide for yourself by trying it out at Fry’s Electronics. Would you want to try it? Buy it?

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Feb 06



This Sunday February 8th, for the first time ever, the Grammy Awards will be streaming live via CBS All Access, the CBS Television Network’s subscription video on demand and live streaming service. With a free one-week trial subscription, users can access the red carpet arrivals and all of the behind-the-scenes footage before and throughout the awards. The event will stream on multiple platforms such as the CBS app, CBS.com, GRAMMY.com, and the GRAMMY live app for iOS and Android.
The only seemingly downside to this full access and clever marketing tool: it is only available in 14 cities – New York City, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Detroit, Minneapolis, Miami, Denver, Sacramento, Pittsburgh and Baltimore. Lucky for you, however, if you happen to be in one of these 14, you’ll get legal and free access to live performances by Adam Levine and Gwen Stefani, Lady Gaga and Tony Bennett, Tom Jones and Jessie J, Annie Lennox and Hozier, Sam Smith, Ariana Grande, Miranda Lambert, Usher, Ed Sheeran, Common & John Legend, Madonna, Eric Church, and for the first time in 14 years, AC/DC.
Not only is the Grammy Awards expanding their viewership through legal streaming, but they are also capitalizing on a multitude of different social media platforms. Included in these are: Shazam, Snapchat, Tumblr, Twitter, Thinglink, Facebook, and Instagram. You can read more about the specifics of each platform here.

The marketing potential of this event is huge – perhaps even larger than any previous award show. This year’s Grammys may definitely be worth streaming from wherever you are, and even if you don’t get a chance to watch them, the odds that you’ll hear about them are definitely in your favor.

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Feb 03



The Federal Communications Commission (FCC) has redefined what it means to have broadband internet, officially raising the standard internet speed in an attempt to create a new status quo and improve internet service for Americans. Previously, the standard broadband was 4 megabits per second (Mbps) download speed with 1 Mbps upload speed. The new standard drastically increases the download speed to 25Mbps with a 3Mbps upload speed.

This proposed change came after the results of a Congress mandated annual progress report found that a large amount of Americans were not receiving adequate service. The FCC commissioners voted 3 to 2 to pass this new standard, and this may just be the beginning. According to IGN, FCC Commissioner Jessica Rosenworcel believes the standard should be raised to 100Mbps!

You may be receiving faster internet soon, are you excited? 

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Feb 02



Oniracom’s latest collaboration with AIGA Santa Barbara happened last week, when our own Mike Wald presented “Adaptive Thinking for the Modern Web.” For those of you who might not know, AIGA is the professional association for design, and AIGA Santa Barbara is one of 69 chapters across the nation. One of many cool benefits of being on the AIGA SB board of directors is being able to put on great design-related, educational, and networking events for our local chapter and community.

Mike presented an agile, adaptive approach to web development: overcoming design-vs.-programming tension with techniques and tools to eliminate obstacles and complete projects. Over two decades into the practice of website development, the ever-present tension remains between design vs. programming, aesthetics vs. practicality, left brain vs. right brain. Resolving that tension in order to complete projects has taken many forms, the most successful always boiling down to “are we moving toward the goal, or moving away from it?“ Mike advocated jumping right in to get the job done, fostering improvisation and communication between creative colleagues to eliminate mental and procedural obstacles blocking the finish line.

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Jan 29


Facebook has created a useful and interesting new update since moving the application tabs to the left hand column of the timeline. Since those call to actions were lost, Facebook has now given users a new way to gain more support. With the new “call-to-action” feature for Pages, page administers can choose to include buttons that will make it easier for others to support their page.

Buttons include:
• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video.

According to this official Facebook article, the new feature created a 2.5x higher conversation rate for Pages, enhancing customer acquisition efforts.
Do you manage a Facebook Page? Consider adding a Call-to-Action to direct your fans/users to a recent campaign for more support!


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Jan 28


Coming to Austin, Texas this March: The 22nd annual South by South West (SXSW) Festivals!


South by South West (SXSW) is a set of music, interactive, and film festivals that occur every March in Austin, Texas. The festival was created to serve as a hub for artists, creators, and their audiences to develop and further their careers and expand upon each other’s creative ideas. It’s lively and artsy home of Austin attracts audiences from all over the globe and offers an ideal setting for people to meander from venue to venue, exploring live performances, sitting in on informational panels, and networking with others in their industry of choice. 

Music: March 17-22

The first SXSW festival was the 1987 South by Southwest Music Conference in Austin, Texas. Since then, the festival has grown to become the largest of its kind in the world, with more than 2,000 artists performing at over 100 venues, and almost 28,000 conference participants.

Every year, the festival serves as a promotional platform for members of the music and media industries, including artists, panelists, businesses, and audiences. The music festival is unique in that incorporates thousands of live musical performances with panels, presentations, and other special events that are located at various venues throughout the area. About six events take place at each venue every night, meaning there are over 100 bands playing at any given moment. With a conference badge, you can start venue hopping at 8pm and attend as many events as you can make it to before the last show ends at the stroke of 2am. Strategy and efficiency is key!

Interactive: March 13-17

In 1994, SXSW added the Interactive Conference to accommodate the growing technology and digital industries. This branch of the festival features panels and presentations by some of the tech-world’s industry leaders along with special events that showcase the newest websites, video games, and startup ideas as a preview for the nearing future of technology.
This year’s Interactive Conference will include sessions such as the 18th annual SXSW Interactive Awards and the SXSW Trade Show, as well as the SXSW Gaming Expo – an open platform of game tournaments and game testing for consumers, developers, and game masters.

Film: March 13-21

Also added in 1994, the SXSW Film Conference and Festival gathers filmmakers and film lovers from around the world to preview the latest and most innovative film ideas. Over 150 film sessions occur throughout the week each year, which inspire discussion and networking among film industry members such as directors, actors, producers, and fans among many others.
The festival breathes creativity and collaboration, and is an opportune setting for making connections with some of the best in the biz.

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Jan 27



User-generated web content has globally increased to the point where almost everyone participates in some way online, whether it is through blogging, Yahoo! Answers, LinkedIn, or FaceBook. There is a new generation of people that create and consume more content online, and with this enters new ways to manage this increase in worldwide imagination.

Specifically for YouTube, a company called Fullscreen contributes to a user’s web content by giving them the tools to create and the strategies to gain fan support and recognition. Fullscreen fosters innovation worldwide by allowing web users to expand their networks and to connect to others.

And now, Fullscreen just announced that they will be supporting users in making full-length movies, allowing for exciting opportunity among YouTube users. They have already begun working on three projects with groups that got their start on online. Get ready to discover and view original movies by the YouTube community. For more info on Fullscreen’s first three original movies, read this Mashable article.

Are you a YouTube user? Considering checking Fullscreen out: www.fullscreen.com

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Jan 21



There’s not a lot to look forward to at the end of January. Maybe you’ve come to the realization that your New Year’s Resolution isn’t realistic (no one can eat that much kale) or maybe you just don’t like the chilly weather. But since 1986, the Santa Barbara International Film Festival (SBIFF) has been brightening up the classic January blues. This year, the festival is back with 11 days worth of events for anyone and everyone.

The SBIFF doesn’t only show films, it is full of events from free seminars to celebrity award presentations. With so much going on and loads of awesome events to choose from, we’ve put together some information on the events and films that we can’t wait to check out. 

Opening Night:
Kicking off the film section of the festival on January 27th at 8:00 pm is “Desert Dancer,” an inspiring, true-story about a man’s journey to becoming a professional dancer in a country where dance is illegal. After the film, for those 21+, is the “Opening Night Gala,” a celebration of the start of the festival with food and drinks, dancing, and live entertainment in downtown Santa Barbara.

This year, there are over 20 full-length films by directors from all over the world, including the USA, the UK, Canada, Israel, and Belgium! Plus, there are special events for specifically for local filmmakers to display their talent and highlight the creativity of Santa Barbara locals. See the Santa Barbara Independent’s website for official dates!

The SBIFF recognizes the brilliant work of many celebrities and creative geniuses, which is why there are 9 categories of different awards to be presented to innovators in the film industry. Past recipients (and attendees of the SBIFF) have been people such as George Clooney, Quentin Tarantino, Oprah Winfrey, Jennifer Lawrence, and Leonardo DiCaprio. Attending this year’s award events gives you the opportunity to hear an hour and a half of personal details about the honoree’s career. 

Are you on a budget? No worries!! The SBIFF has many free events! Check out the SBIFF official website for more details on this years festival!


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