February 2010

Feb 25


Fifteen years ago, the only hope for a band was to play locally, generate a dedicated fan base and pray to be discovered by a major record label. There was little to no money to be had in the realm of independent music, and the odds of your band getting national recognition were little to none. Nowadays however, through social networks like myspace, twitter and facebook, bands of all levels of popularity have been able to gain recognition within their own social circles and beyond.

In the digital age, it is becoming increasingly simple and affordable to create, record, produce and distribute your own music. And the good folks over at ReverbNation (RN) are revolutionizing the band merchandising business as well. RN recently introduced a store application to their already popular music industry website. Through their service, any band is now able to create, design and distribute their own quality merch with absolutely zero overhead costs. The merch is not made until it is bought by fans, and on top of that, the bands are able to price their merch at their own discretion at any price above production. RN also developed facebook applications to work along with the store, allowing fans to purchase merch directly from a bands facebook page. Check out the RN Store.

Check out more in a recent article on wired.com.


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Feb 24


12 Inspiring Art and Design Documentaries

Author: tbone

Here are a handful of great documentaries that I’ve found inspiring in one way or another.  I love watching artists work.  I love watching the focus, the intensity and all the small decisions that go into finishing a work of art or a completed designed object.  This all probably started with watching Bob Ross as a kid (Someone please make a Bob Ross documentary!)

I hope you find some of these interesting and inspiring.  Please share your favorites in the comment section.

• Beautiful Losers

• Helvetica

• Objectified

• Mystery of Picasso

• How to Draw a Bunny

• The Cool School

• Crumb

• Henri Cartier-Bresson: The Impassioned Eye

• Art: 21 - Art in the 21st Century

• Frank Lloyd Wright

• Rivers and Tides

• Style Wars

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Feb 16



Everyone’s heard of a remix, those songs that were released and made it big on the radio that were then adopted by a music savy dj with four computers and a slightly disturbing obsession with electronica and techno music. Love them or hate them, they are a staple of the music industry. 

Now the idea is being brought to the design world.  Let me introduce you to Nonsek’s Machine: the online interface which allows you to take work from a range of talented designers and remix that work to your heart’s content.

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Feb 11


Facebook Chat. Everywhere.

Author: jimmy

Facebook chat is a powerful feature within Facebook that has become increasingly popular.  Now there’s even more reason to celebrate.  Allow me to introduce you to Facebook Chat - Everywhere

Starting yesterday you can now send and receive chat messages from your favorite desktop instant messaging client.  You’ll never miss a message when you leave Facebook and you’ll be in total control of how and where you chat with your Facebook friends.  Hooray?  Check it.

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Feb 10


Dr. Dog

2/9/10 UPDATE: Dr. Dog was about to hit 20,000 fans on Facebook (solely credited to the hard work and promotion from their original fans), and then they decided they were going to give the exclusive release of the song to Stereogum.

Yes, they will reach their end goal of getting 20,000 fans, but they didn’t reward their Facebook fans whatsoever.  Bad practice in my opinion.

The indie-rock/soul band Dr. Dog has made a deal with their fans: Get us to 20,000 fans on Facebook, and we’ll let you hear the first track off the new album.

When they originally posted this, they were around 7,000 fans on Facebook, so they were asking of a pretty big feat.  Each fan needed to convince two of their friends to become a fan of Dr. Dog.

Two weeks after posting their proposition, they had doubled their Facebook fans, and are quickly continuing to grow. 

Their fans went above and beyond in order to spread the word:

One thing you need to know: this won’t work for every band. 

Dr. Dog is one of those bands that is known for having a small, but incredibly devoted fan base (another example: Delta Spirit).  It’s much better to have 10 super fans over 100 regular fans.  Their fans probably like other indie-underground bands, and they are probably the friend in the group that is always listening to a new band.  Now they have a payoff for spreading the word: they get to hear the new single first.  The fans are the most important thing you have.  Give them incentive, and let them do the work for you.

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Feb 05


In case you’ve been hiding under a rock for the last few months, Jimi Hendrix is set to release a brand-new unreleased studio album titled “Valleys of Neptune”.  The album will hit stores on March 9th, 2010 and feature 12 previously unreleased studio recordings.  Of these 12 songs, there will be new arrangements of classic songs “Red House, “Fire” and “Stone Free”.  The highlight of the album though, is said to be the track “Valleys Of Neptune”, one of the most sought after of Hendrix’s commercially unavailable recordings. 

Lucky for us “Valleys Of Neptune” is now streaming on Spinner.  Check it out and let us know your thoughts!

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Feb 04


MusicDNA - MP3 on steroids?

Author: jimmy

For all you peeps who don’t have the attention to read full articles; here’s the low-down on the new digital music file MusicDNA:

  • Norwegian developer Dagfinn Bach, who worked on the first MP3 player in 1993, and Karlheinz Brandenburg, the inventor of the MP3, revealed the “Music DNA” files at Cannes’ Midem music conference.

  • The “MusicDNA” file will be able to update with new information whenever the file is activated. “We can deliver a file that is extremely searchable and can carry up to 32GB of extra information in the file itself, and it will be dynamically updatable so that every time the user is connected, his file will be updated ,” Bach said.  Update examples would include - blog posts, tweets, music, lyrics, videos, artwork, tour dates, etc.

  • The information given with the legally downloaded “MusicDNA” files will update automatically, but pirated files will remain static.

  • There will be a beta launch in spring. If all goes well with the beta launch, the full roll out of the “MusicDNA” files is expected summer 2010.

  • Independent labels including UK-based Beggars Group – home of Arctic Monkeys and Radiohead – as well as Tommy Boy Entertainment and Delta records in the US are on board, though no major labels yet.

  • Each “MusicDNA” track will likely cost more than $1.29 - what iTunes is charging for their newer tracks.

“Out of a rusted old VW Beetle we are making a Ferrari,” said Bach Technology’s Stefan Kohlmeyer. “We are taking an existing idea, giving the end user a lot more and making that file much more valuable — like transforming a tiny house into a huge villa.”  Good stuff.

Check out www.musicdna.info for the latest info


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Feb 02



The dominance of the web has changed the way people work, live and stay informed. For now, I’m going to leave aside a discussion about what the internet has done to the average person’s experience of life and the way people relate to others (though they are certainly worthy subjects for reflection and consideration).

What I want to share with you today are the tools we at Oniracom use to help us stay on top of the rapid shifts and changes which we encounter daily.  As a company that works primarily on websites and social media, every new application, every new site, every new contribution to the field of design, development and social networking has the potential to rearrange the way we go about business.  This means that it is a necessity to stay flexible, because you will encounter challenges and you will be expected understand the new developments and rise to the occasion (or risk being met by a client asking, “well they did that over their; are you not as capable?”).

So with all these changes and rapid sharing of information, what is the trick to staying on top without driving yourself crazy?

The solution is finding good tools that bring you the most relevant information and allow you to communicate easily and work efficiently.

Click Read More to See The Tools We Use on a Daily Basis and leave a comment about the tools that you use!

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