Author Bobby Owsinski’s “Music 3.0: A Survival Guide for Making Music in the Internet Age” features an interview with me (Jacob Tell) about Web 2.0, new media and social marketing.
The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in the new music world - and how do you make money?
Intro to Jacob Tell’s Interview:
Jacob Tell’s Oniracom is a new breed of company that provides a full line of digital services to artists, labels, and management. Starting his career running the computer systems on the road and coordinating the merch for Jack Johnson, Tell put the big picture into context by watching the interaction between artist, management, and promoter in different venues around the world. Helping artists in the digital space before there was a YouTube, MySpace, or Facebook, Jacob has watched the development of Web 2.0 and learned how an artist can best take advantage of it along the way.
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