February 2011

Feb 17

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Oniracom is proud to be working with the David Lynch Foundation Music on an innovative marketing campaign through PledgeMusic.

DLF Music brings together the world’s top & emerging recording artists to support the good works of the David Lynch Foundation’s stress-reducing, meditation-based educational programs.

Featured artists of our Pledge compilation include: Arrested Development, Au Revoir Simone, Ben Folds, Peter Gabriel, Mary Hopkin, Moby, Maroon 5, Neon Trees, Ozomatli, Heather Nova, Iggy Pop, Carmen Rizzo, Salman Ahmad, Slightly Stoopid, Dave Stewart, Andy Summers and Tom Waits.

When you Pledge for the 17-track compilation download, or any of the other unique items and experiences during this 6-week Pledge campaign, you gain access to Pledgers-only updates from participating DLF Music artists. Each week you will receive 2 or 3 of DLFMusic’s featured tracks … PLUS receive exclusive video, photo and blog updates, giving you an insider’s view into the artists lives and experiences.

Great Artists—Artists and musicians are standing up in support of The David Lynch Foundation by donating their creativity and music for a…
Great Cause—Download for Good and all profits from your support will benefit DLF’s educational outreach programs — all based on the theme, “Change Begins Within.”

Great Artists + Great Cause = Music That Changes the World

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Feb 16

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We are excited to announce a new iPhone app (WindowSeat) developed by our good friend which tracks your flight in mid-air without being connected to a wifi or cell phone network!

How does it work?

WindowSeat’s patent-pending technology predicts the location of all commercial flights in the contiguous U.S. based on historical flight path data between your departure and arrival airports. With this highly interactive application, you can track your flight, recalculate your remaining flight time and flight position, and learn more about key landmarks and geographic areas you’re flying over.

An in-flight map in the palm of your hands

Enter your departure and arrival cities either prior to or after takeoff, then enter your actual wheel-up time to begin tracking. During your flight, update your flight time and flight position based on points- of-interest you observe, or information that the pilot or onboard staff share.

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Feb 15

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This is a guest editor reply to the Mashable Article: Why Social Media Is Bringing Back Our Grandparents’ Values [OP-ED]

On January 4 at 9:46 p.m., I posted this message to Facebook:

“Vegas tomorrow. Who’s in?”

I was preparing for my drive/pilgrimage to Las Vegas for CES. And, as one does, I alerted 500 of my closest Facebook friends of this fact. I didn’t even think much of it.

The next morning, before I settled into the long drive, I stopped in to my local coffee shop. Ashley, who works there and knows my kids’ names, asked, “Your usual?” And then added, “Heading off to Vegas, huh?” She’d seen my status update.

Some may find this intimacy alarming. I found it oddly comforting. I bet this is what it was like for my grandparents, in a time when communities were close-knit; when someone knew if you were going on a trip or noticed if you didn’t show up somewhere. But this is just one of many parallels between our behaviors today and those of our grandparents. Here are a few more ways I think that social media has bridged these generations, culturally speaking…. [Read Full Article]
- By Josh Rose

A Reply:

I wish I could accept this analogy to his grandparents experience, but I can’t.  It doesn’t work for the very reason he says it does.

Technology and social media have changed everything—in many ways for the better, and in a few ways for the worse. 

Modern life is no longer a community of caring individuals as it was 2-3 generations ago.  We delude ourselves that our tweets and Facebook status updates puts us “in greater touch” with those who really care about us, but I don’t think it is the same thing as human contact and never will be.  I’m certain it fills a need and a function, otherwise why would 500 million have Facebook accounts (I am not one of them). 

I don’t believe in a Norman Rockwell version of America or the World, and I don’t necessarily think life was better in 1930.  People were confined to roles and limited by their color, religion, gender, ethnicity or sexual orientation.  Life was harder and clearly more challenging.  But in some ways it was better.  Neighbors cared about each other.  Family included grandparents, aunts, uncles, cousins all living within a few miles, a few blocks or next door.  People left their homes unlocked and room would be made at the dinner table for a hungry stranger.

Social media fulfills a need.  It informs; it shares; it even enlightens from time to time.  But let’s not delude ourselves into thinking that it brings us closer together in ways our grandparents would understand.

Darryl Tell

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Feb 15

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Team Coco

Oniracom has teamed up with our good friends at SoundCloud to bring you the first listen of
G. Loves latest release from Brushfire Records, Fixin’ To Die, exclusively on Conan O’Brien’s website Team Coco.  Head over to TeamCoco.com to hear the full album a week before it hits stores and you can download an exclusive track right on G. Love’s website.


Team Coco

 

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Feb 14

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socialvibe

Again and again social networking has helped countless businesses gain vast promotion and exposure to their industry. Innately, this is nothing new. Current web finds have led me to discover that social networking can be used to help change the world. That’s right, with just a few clicks; You can help change the world for the better. Recently, I stumbled upon this awesome website called SocialVibe. Though the site has been launched since January 2007, over the course of time it has progressively developed. With over 1,750,000 members, it’s one of the leading social media sites used to connect with over forty different charities and non-profit organizations.

SocialVibe is a service that gives people an opportunity to use social media to make a real difference.  All you have to do is sign up, pick a cause, choose a sponsor and place your badge.  Once this is complete, you start earning points towards donations towards the charity of your choosing and various sponsor perks.

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Feb 14

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Marie Parie is a new client here at Oniracom! She presents a different genre than we normally work with and we are excited to start working with her. She is a Parisian pop artist that moved to the United States in 2005, providing her with a unique view of American society. Marie is fascinated by the process of dating and is motivated by the power of futuristic music. Her full length album, Alien Victory, is aimed to be released early this year. Watch her first music video, Dating, here! Follow her on MySpace and Facebook to stay tuned for the release of her album!

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Feb 11

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The switch from the old profile to the new profile that Facebook pulled on its users in late December/early January anticipated some other alterations to occur. Alas, the new Pages on Facebook is here! The new Pages redesign resembles and operates like a user’s regular profile. However, there are multiple differences in regards to the Page’s and their admins.

The new Pages consists of all the features of the new profile more or less. For example, the menu bar is on the left-hand column with links to the wall, photo albums, videos, tour dates, etc., which also eliminates the information box that was a component of the old profile and old pages of Facebook. The edit tab option has therefore also switched to the very top of the page. Admins can now click up top to edit their pages, which directs them to editing the info, apps, profile picture, marketing, etc.

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Feb 10

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“Bob Marley was the Third World’s first pop superstar. He was the man who introduced the world to the mystic power of reggae. He was a true rocker at heart, and as a songwriter, he brought the lyrical force of Bob Dylan, the personal charisma of John Lennon, and the essential vocal stylings of Smokey Robinson into one voice.”

—Jann Wenner, at Marley’s 1994 posthumous introduction into the Rock and Roll Hall of Fame

bob1

With the 30th year anniversary of his death, Bob Marley remains the most well known reggae musician. His music is credited for spreading not only Jamaican music, but also the Rastafari movement worldwide. A truly captivating and challenging performer, we remember his music that remains timeless and universal.

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Feb 07

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Now here’s a brilliant album release campaign. UK songstress Adele, grammy winning “Chasing Pavements” singer, is releasing 21 (XL, Columbia) the much anticipated follow up to her debut album, 19. To generate buzz and increase fan engagement with the record in the weeks leading up the it’s US release, team Adele has set up quite a creative splash page:

Adele's 21

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