Facebook has created a useful and interesting new update since moving the application tabs to the left hand column of the timeline. Since those call to actions were lost, Facebook has now given users a new way to gain more support. With the new “call-to-action” feature for Pages, page administers can choose to include buttons that will make it easier for others to support their page.
Buttons include:
• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video.
According to this official Facebook article, the new feature created a 2.5x higher conversation rate for Pages, enhancing customer acquisition efforts.
Do you manage a Facebook Page? Consider adding a Call-to-Action to direct your fans/users to a recent campaign for more support!
