Facebook is expanding its ad reach by planning a mobile-ad network to help marketers target ads on other services. This experiment is a major opportunity for Facebook to sell ads on other people’s apps. It is set to be announced at Facebook’s F8 conference in San Francisco on April 30th.
The social-media company states in a blog post, “Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook”. In their current test the company will be working directly with a limited few advertisers and publishers.
The user won’t be able to notice any differences in third-party apps, and advertisers will be getting the benefit of Facebook’s ads on mobile apps. Facebook also wins through its ad targeting from its billion-plus users even when they’re aren’t scrolling through Facebook’s own properties.
However, Facebook will also be competing with Google’s existing AdMob mobile network, Twitter’s MoPub ad network, and other small companies, such as Millennial Media. (re/code)
We’re looking forward to see how this pans out in the advertising world and how mobile users of Facebook will be affected.
