HBO has recently announced its intent to do a standalone streaming service starting in 2015. No longer will college student’s borrow their parents HBO GO access accounts. A recent trend in entertainment is the shift from television viewing to online video streaming. According to the The Daily Titan 1 in 3 people in their 20s and 30s watches Netflix or some other streaming service more often than they watch television.Now HBO fans will not have to pay for a pricey cable subscription to view their favorite shows.
HBO is looking to make a profit on their extensive list of shows and merge into the online streaming market which offers factors of ease, convenience, and reduced costs for online streaming service users. According to The Source , the CEO of HBO is attempting to target the 80 million homes who do not currently have HBO. A HBO standalone streaming service would compete with other top online streaming mega-giants like Hulu, Netflix, and Amazon Instant Video. It is rumored, however, that HBO could be charging up to $15 a month according to Martin Peers at The Information , it will be tough to compete with the cheaper options of Netflix and Hulu offering services for $7.99 and $8.25 for Amazon Prime respectively. It is assumed their transition into the online market will flow seamlessly, and game of throne fans can now breath a sigh of relief, cut their cables cords, and continue their viewings online.
