Yahoo Inc. is looking to start four short Web series including 10 episode comedies. The CEO of Yahoo, Marissa Mayer has it rumored for the shows to be announced at an event in New York by April 28th.
According to the Wall Street Journal, Yahoo plans on offering high-quality video programming and high-price video ads to compete with other online TV streaming services, such as, Netflix, Amazon, Hulu, and even Google’s YouTube.
Mayer has high hopes for the company by spending more money (budgets ranging from $700,000 to a few million dollars) and working with famous stars and directors to produce an engaging, viral online TV show. However, in order for Yahoo’s Web originals to become a hit the company relies on ad-sales to support the shows WSJ.
Yahoo has a competitive market for top-quality TV series, therefore, their ambitious online video strategy could help turn around Yahoo’s presence amongst other original video programming rivals.
