Dec 06

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The Santa Barbara Bowl, built in the 1930s, has hosted many amazing shows throughout its history. The Bowl has been home to many big names in music over the years, as a venue to stop at when traveling between Los Angeles and San Francisco. Some highlights that we picked out are:

Bob Marley + The Wailers - November 25, 1979

Bob Marley and his band, the Wailers, went on tour in the Fall of 1979 to promote their album, Survival. Marley had been diagnosed with cancer two years earlier, and this was the second-to-last tour for Marley. His entire set was recorded, and would eventually be released as in DVD format in 2003 called “Bob Marley” The Legend.

Jack Johnson - October 13 & 14, 2010

No stranger to Santa Barbara or the Bowl, Jack Johnson headlined two shows at the Bowl on his 2010 Tour for “To The Sea”. He played a two-hour set after opener G. Love, and his mellow and lighthearted demeanor graced the audience of families and children alike.  To The Sea was one of the top-selling albums that year, and both sold-out nights of his Bowl performances were filmed and became the official music video for “To The Sea”.

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Dec 02

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Check out the 60 minute version here


It doesn’t matter if the Amazon Drone Delivery will work in the future or not. It’s a stroke of Marketing/PR genius. Strategically announced last night on 60 Minutes right before Cyber Monday. The keyword “Amazon Drone Delivery” currently shows about 16,600,000 results on Google, “Amazon Prime Air” is a trending topic on Twitter, and the story is being covered by CNN, NPR, Huffington Post, USA Today, TechCrunch, Forbes, Wired, New York Times, Yahoo, Bloomberg, Wall Street Journal, Business Insider, Fox, Al Jazeera, Mashable, LA Times, Engaget, and many many more…

Let’s break down why this was so effective and how it can work for your brand:

1. It plays on Amazon’s strengths of fast shipping, ease of use, leading-edge technology, and customer service. While people are searching their site today for Cyber Monday deals, this story serves as a reinforcement for why we already like Amazon and shows us how they continue to innovate in those areas. This is perfectly illustrated from my friend Bruce’s response on Facebook when I asked what he thought about their announcement:  “IF there is way to do it, Amazon will figure it out. But I am not sure they need it. Last year, 3 weeks before Christmas I ordered 6 CDs for family members. I ordered on a Wed. morning and had them in my hands at Noon the next day. That was on a FREE two day delivery since I am an Amazon Prime member. Wow. But let them try it, let’s see how it goes!” Focusing on your USP (Unique Selling Propostion) is sales/marketing 101, but this is some Inception type stuff that goes many levels deep. Think about how you can you reinforce your current strengths while making the competition irrelevant by seeding future strengths.

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Nov 26

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Can you believe 2013 is coming to a close? A full year has passed by quite rapidly, but it has also graced us with wonderful music! We had to share a “Best of 2013” playlist for November (since the December playlist is strictly a “holiday/winter wonderland” playlist).

There are lots of picks from The National’s Trouble Will Find Me as well as Haim’s hit debut album Days Are Gone. Check out what we’ve been listening to below!

Justin:
1. “Black Skinhead” - Kanye West - Yeezus
2. “Late March, Death March” - Frightened Rabbit - Pedestrian Verse
3. “Don’t Save Me” - Haim - Days Are Gone
4. “Cayucos” - Cayucas - Bigfoot
5. “I Sold My Bed, But Not My Stereo” - Capital Cities - In a Tidal Wave of Mystery
5. “Hannah Hunt” - Vampire Weekend - Modern Vampires of the City
6. “While I’m Alive” - STRFKR - Miracle Mile

John:
7. “Press Pause” - Pretty Lights - A Color Map of the Sun
8. “Ringleader” - Shigeto - Ringleader
9. “Lose Yourself to Dance” - Daft Punk - Random Access Memories
10. “You Never Need Nobody” - The Lone Bellow - The Lone Bellow

Tracy:
11. “Don’t Let Me Down” - Solange - True
12. “The Love Club” - Lorde - The Love Club EP
13. “Lies” - CHVRCHES - The Bones of What You Believe

Jacob:
14. “Know Till Now” - Jim James - Know Till Now
15. “Pompeii” - Bastille - Bad Blood
16. “The Darlnigs of Lumberland” - They Might be Giants - Nanobots
17. “Suit & Tie” - Justin Timberlake ft. JAY-Z - The 20/20 Experience
18. “Be Free, A Way” - Flaming Lips - The Terror
19. “Early Days” - Paul McCartney - NEW

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Nov 25

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How to Identify the Right Digital Marketing Firm For Your Brand

In this interview with Backstage Business, Jacob shares the top 3 tips for identifying the right digital marketing firm for your brand, how to genuinely connect with fans and clients online despite the constant changes in technology, and marketing pitfalls to avoid based on 12 years of providing website design, website development, and marketing strategy to artists, labels, and management for some of the world’s most successful entertainment properties.

Thanks for the feature John Lucchetti!

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Nov 22

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placepins1

TO ALL THE PINNERS OUT THERE!

So have you ever wanted to plan a trip to Europe (Or maybe Wisconsin… because you’ve always desired to visit the most interesting place in the world) but had no idea of where specifically you wanted to go? Perhaps you wanted to just collaborate with a friend and plan a trip from scratch. Well Pinterest has found a clever solution for all your sightseeing desires.

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Nov 20

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Sitting Waiting Wishing - Jack Johnson (Lipsync)

Gotta love the parody efforts of these kids to pull off Jack’s “backward video” concept for Sitting, Waiting, Wishing. Bravo!

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Nov 19

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#IAmCEC: Giving Tuesday

Author: calia
POSTED AT 01:11 PM

The Community Environmental Council of Santa Barbara is currently doing a great promotional campaign for a non-profit organization called Giving Tuesday and we at Oniracom are happy to be participating.

CEC is taking part in a national effort to ask supporters to give back on December 3. The philosophy of “Giving Tuesday” is simple: “we have one day for giving thanks, but two days for getting deals” i.e., Black Friday and Cyber Monday.

To help promote Giving Tuesday, snap a picture of yourself with your “I give” statement, post it to Instagram (see our examples below) and be sure to include the hashtag #IAmCEC and mention @CEC_SB in your post. This is YOUR way to show how you are giving thanks, giving back, and just overall giving instead of getting! CEC will be featuring the photos throughout December on Facebook, Twitter and Instagram.

To learn more about the Giving Tuesday org, head here.

giving

See more on our Instagram!

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Nov 15

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It’s an important day for us today. No, not just because it’s Friday, but because it is America Recycles Day! Many are celebrating by using the hashtags #AmericaRecyclesDay and #WeRecycle to show what they are doing to help this important cause.

Jack Johnson has been featured on EPA Connect: The Official Blog of EPA’s Leadership for his recycling and overall environmental efforts. Jack discusses his work with the Kokua Hawaii Foundation and why it’s important to support waste reduction and recycling.

Don’t forget to snap a photo, post a tweet, etc. with the hashtag #AmericaRecyclesDay to help promote this wonderful cause and day!

The elephant is a proud recycler! Are you?

recycle

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Nov 13

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Meet the Elephant: Oniracom Commercial

Author: calia
POSTED AT 02:11 PM
Meet the Elephant: Oniracom Commercial

We’re so excited to share this short 15 second commercial that aired this past Sunday, November 10 during Lee Abbott’s Taste Life program!

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Nov 07

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News Around the Office

Author: calia
POSTED AT 11:11 AM

The Oniracom offices are going under some improvements yet again. The little fixtures and details will never stop as we are always looking for ways to enhance and improve our beloved office space. Matthew has been in and around the office a lot lately, painting Jacob and Sean’s doors to be more vibrant, and working on another surprise element. We will keep you updated as to where the Oni Elephant is going to be placed! Luke, our videographer is also working on his unique space here at Oniracom. More news to come of that soon!

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