The official trailer for the 5th Annual Ultimate Boarder Championship, taking place March 17-24, 2012. Ultimate Boarder is the only board sport triathlon in the world and has one mission: to find the best crossover athlete in surfing, skateboarding, and snowboarding!
Watch VideoThis Summer has been jammed packed with fun and exciting new projects. One of our favorites has been getting to work with Doheny Days Music Festival 2011, which is finally happening THIS weekend in Dana Point, CA.
Earlier this year, Omega Events, the group behind Doheny Days, came to us to create a web presence for the revival of this festival that has a long standing history in the Southern California music scene after a 7 year hiatus. We enjoyed working closely with the team at Omega Events to define their overall branding including logo, colors, aesthetic and general vibe as illustrated on DohenyDays.com.
In addition to creating their website, Omega Events hired us to implement a strategic Marketing and Advertising Campaign during the summer, including online advertising, give-away contests and other creative marketing initiatives. We’re stoked on the success of this campaign and are loving the public’s response and excitement for Doheny Days. This first year back paves the road for a successful festival for years to come.
Want to know what to expect during Doheny Days? Here’s a little insight into the amazing two-day festival, which is sure to end the summer on the right note!
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Macky World, the latest brainchild of visual, musical and fine artist Matthew McAvene, recently took the Santa Barbara Art Walk by storm. McAvene used his talents to display his goods in an outstanding setup pictured below. For his first week at the art walk he is selling creature hats, sculptures, paintings and Tape Ninjas! Enticing people as they pass by are arial puppets and the massive display with door cut-out. Two puppets, Joh Avridge and Beeps the Robot, invite potential customers inside…
Macky World’s Entrance
Creature Hats
The 2011 MTV Video Music Awards (VMAs) took place last night, August 28, 2011 at the Nokia Theatre in Los Angeles. This year marked the award show’s 28th year. While the show did not have a host, it was nothing short of surprising and entertaining.
Many artists and celebrities strutted down the red carpet in fabulous garments while Selena Gomez hosted the VMA pre-show. The most memorable appearances were from Nicki Minaj, who wore metal, stuffed animals and pink hair, and Beyonce, who showed off her baby bump and announced that she and husand, Jay-Z are expecting a baby! Cobra Starship and Sabi performed as part of the pre-show.
We launched a new action for media page for Mikey Wax‘s new release Constant Motion.
To get a free download you can either Like on Facebook, tweet a predefined tweet, or join the mailing list. Check it out for yourself and download at mikeywax.com/constantmotion!
What started as the first successful online marketplace selling music and related media, has recently been focused on establishing new pop-icons, leveraging their traffic with co-branded promotions. iTunes is still the titan of online media, but while the Apple-run marketplace has been focused on film and television sales, new media technology platforms have been innovating and perfecting music release campaigning. Musicians use sites like Justin.tv and Ustream.com to host CD Release, and private listening parties prior to releasing their albums to market. These and similar techniques have been very successful for artists, generating plenty of social buzz and blog coverage, surrounding their album release….
Every big brand started as an idea. A single person had to put pen to paper and begin figuring out what it was they wanted to accomplish with their brand. Creating strategy crucial to making any brand successful and in some cases it can be easily overlooked…
Last Wednesday night, a crew of us jammed down to LA after work to hit up a house party and special Zee Avi concert at Brushfire Records. The event was one of many surrounding the release of Zee Avi’s upcoming record, ghostbird, which hits stores August 23rd and is on pre-sale now
We hustled through surprisingly no traffic, and got to Brushfire Records just in time. After chatting with our buddies there and hitting up the killer tacos they had grilling in the back (SO GOOD), all the guests gathered into one of the rooms in Brushfire’s backyard recording studio, the Solar Powered Plastic Plant. Once the crowd was in place and ready to go, her tiny Greatness, Ms. Zee Avi, walked in guitar in hand and smile wide. Followed by a film crew from Starbucks who were on site filming the event, she plugged in and welcomed the crowd with her infectious demeanor and subtle hilariousness.
Luke Archer, close Oniracom friend and partner, has launched a new project Cool Hand Look - a hands on marketing and production company.
Together with Luke, we built CoolHandLook.com to create the platform from which to highlight all that this multi-faceted venture encompasses.
Among some of his great projects has been working with fellow Oniracom client Courtney O’Donnell, including this music video for her song, “Just Pretend.”
You may also like this “Max Payne Viral Video” he made with rapper Ludacris to promote his role in “Max Payne.”
Check out other Cool Hand Look projects and learn more at CoolHandLook.com
Longtime client and phenomenal artist Mason Jennings is gearing up to release his new record, Minnesota, on September 13. The pre-sale for the album starts August 16th.
For this new release, we re-skinned his entire site to fit the theme and style of Minnesota‘s artwork, and the result is piece we are really proud of.
Check out the NEW MasonJennings.com.
elder
