Oct 29

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When Are Facebook Users Most Active?

Author: jimmy
POSTED AT 05:10 PM

At Oniracom we do a lot of news/blog post for our clients.  Whether it’s a cool interview, a new music video, tour announcement, etc - we need to make sure our artists’ audience is receiving the info we’re giving them. 

Over time (and millions of blog posts) we have learned that certain days and times in the day are better to post news than others.  It makes total sense and is more often than not overlooked.  A new study by Social media management company Virtrue further proves this.  Virtrue conducted a study to determine when facebook users are most active. 

Some of the highlights of this study include:

  • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
  • The biggest spike occurs at 3:00 p.m. ET on weekdays.
  • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
  • Fans are less active on Sunday compared to all other days of the week.
Click Here to learn more.

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Oct 28

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Flowtown, a Social Media Marketing Application, has just released some great data on email marketing.  Check out the graphic below (click image for larger image). 

Does anything surprise you from these stats?  Do you feel like they are accurate within your own experience?  Let us know in the comments below.

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Oct 19

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SFD Review:

Sleigh Bells at SOhO! {Concert Review}

Author: calia
POSTED AT 08:10 PM

SleighBells

The ragin' Brooklyn rock band Sleigh Bells made their way to the SOhO Music Club last night in Santa Barbara, and had their Californian fans wanting to rock out all night with their amazing and hardcore set. With only one album out titled "Treats," fans last night were begging for more and more musical treats from the rock hard duo after their set ended. As the crowd was raving for an encore, the lead singer Alexis Krauss mentioned, "I don't know if you guys have noticed, but, our album is only thirty four minutes long." Although short, their set was surely awesome. Not only was every song on their album played, but Alexis and Derek (the lead guitarist) really had the crowd riled up and rocking out, as all rock shows should be! It had been a while since I had been to a show quite like this one. There was screaming, sweat, and some moshing here and there. Mainly just eccentric head-banging and dancing took place throughout every song, which made the experience even better. As small of a venue as SOhO may be, it seemed as though Sleigh Bells were performing for thousands. Their energy within every song exceeded all expectations, and made it one hardcore and kickass show.

Opening with "Tell Em," and followed with "Infinity Guitars" which is my personal favorite, it definitely did not seem like there were only two people on stage. Yes, it sounded THAT awesome! Alexis and Derek were both interacting with their fans during the entire show. Diving into the crowd, dancing with the crowd, and just plain rocking out with the crowd during every single song. After getting their fans a little more rowdy, they decided to slow it down with "Rill Rill." At that point, I couldn't even hear Alexis' voice anymore, the entire crowd was singing along, including myself. Her voice sounded even better than the record, and Derek's guitar skills had my eyes spinning. Their musical chemistry is one that most certainly connects.

Sleigh Bells is making their way down southern California, heading to Costa Mesa tonight and LA tomorrow! So if you're in that area and are craving a good head-banging and dancing time, definitely try to make it to their show! More tour dates can be found on their MySpace page here Can't wait for their sophomore album! Sleigh Bells are well on their way to the top!

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Oct 01

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Oniracom Sizzle Reel

Author: adam
POSTED AT 06:10 PM
Oniracom Sizzle Reel
Watch Video

Sep 28

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Nick Hornby (author of High Fidelity, About a Boy, Fever Pitch) penned the lyrics and Ben Folds (epic songsmith) composed the songs.  With a dozen new tunes on “Lonely Avenue” and 4 stories by Nick, why not order you and everybody you know with good taste a Deluxe Package of the album today?!

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Sep 24

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View the short video below to get a taste of what we’re about.

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Sep 20

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For artists, Modlife is the next-generation of interactive online media and provides Artists a platform equipped with the tools necessary to build an excited, engaged, and loyal community of fans. A Modlife site is the place for fans to interact with artists directly.

Modlife seems to be a new social network for fans as well as a streamlined concentration of all the best tools and features of the most popular multiple social media websites in one location:

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Sep 17

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The official music video for Jack Johnson’s new single, “At Or With Me,” has premiered exclusively on Hulu.com. As we discussed a couple weeks back, to generate some buzz about the video premiere and get fans engaged and excited for it, we implemented a fun campaign. Here’s how it went down:



The video centers around an “altercation” between Jack and Andy Samberg, who plays an anti-Jack Johnson version of himself. We created a “Samberg vs. Johnson” campaign on JackJohnsonMusic.com in which fans could check out the preview of the video and place their “bets” on who would win in this epic battle. Bet’s were placed by clicking the “like” button under either Andy or Jack, and by doing so, it would show up on the voter’s Facebook profile and in the newsfeed of their friends. From there it continued to go viral!

The campaign was a huge success and a whole lot of fun, almost as fun as the video itself!!

So…..who won this historical battle?!!! Check out the music video to find out:

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Sep 12

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Enjoy an interview for “Solutions for Dreamers : Season 3” by Oniric Records’ Executive Producers Jacob Tell & Brendan Moore. “SFD Season 3” is a benefit compilation album for The World Food Programme.

Thank you to Santa Barbara’s KCSB 91.9FM for airing the interview on September 7, 2010.

You will hear two songs within the interview segments: “A Step For Mankind” by The Wailers feat. Duane Stephenson & Bishop Lamont and secondly, “Mr. American” by Marc B.

KCSB’s Colin Marshall

Oniric’s Brendan Moore & Jacob Tell

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