Sep 03

COMMENTS












Solutions for Dreamers : Season 3

Author: adam
POSTED AT 12:09 AM
Categories:
Matthew McAvene, Marc B, Solutions for Dreamers, SFD Season 3, Oniric Records, Wailers, World Food Programme

SFDbanner

Hey everyone,

We are proud to announce Solutions for Dreamers : Season 3, the latest benefit compilation CD from Oniric Records, is now available on iTunes!

All proceeds from the album are being donated to The World Food Programme (WFP), an incredible organization that fights hunger worldwide.  The album features the single “A Step for Mankind” by legendary band The Wailers, featuring Duane Stephenson and Bishop Lamont.  Thirteen great tracks are accompanied with factoids about world hunger and The World Food Programme, showing this album’s strong passion to creating a difference in this world by taking care of its inhabitants.

AlbumTracks

Pick up the album today and know your donation is going directly to fight world hunger. If you would like to buy the album directly from us, you can do so here!  You also have the choice to download the album in high-quality MP3, Apple Losless, or FLAC. We like high-quality sound. : )

We at Oniric Records would like to thank each of these artists for their passion to fighting world hunger and for their generous time and effort in creating these tracks for our compilation.  Each of these artists is generously donating the proceeds of their track’s sales to WFP, so we strongly recommend you go support these artists and buy more of their music if you enjoy it!

Thank you for listening, and we genuinely hope you enjoy.

Sincerely, The Oniric Records Team

 

We want you to be able to sample a free track from the album,
click here to download Mr. American by Marc B!

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Sep 02

COMMENTS












Samberg vs. Johnson!

Author: jimmy
POSTED AT 12:09 AM
Categories:
Jack Johnson, Facebook, Facebook Like, Samberg vs. Johnson


Oniracom created a fun little campaign to promote Jack Johnson’s new music video “At Or With Me”.  In the music video, Jack Johnson and Andy Samberg get into a minor slugfest. 

Oniracom created a splash page that featured a teaser for the music video and also the ability for fans to “place bets” on who they think will win.  In order to place the bet, you simply click on the like button.  The like appears in the Facebook news feed - creating BUZZ. 

Click Here to place your bet!


This is only Phase 1 of the campaign.  Stay tuned for Phase 2!

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Sep 01

COMMENTS












The Breakdown on iTunes Ping: What it means for Artists and How it compares to Cloud-Based Services

Author: brendan
POSTED AT 07:09 PM
Categories:
social media, apple, ping, itunes
Available Today

The Background:

In Apple’s Keynote this morning, they launched a much needed upgrade to iTunes that includes social integration.

Much like current sites Rdio and Last.fm, iTunes is finally getting a social overhaul that will transform iTunes into a music discovery social network called Ping.  You can now “follow” your friends to see what they are listening to and share recommendations - all without leaving iTunes. 

Initial reports indicate that Ping only displays data for albums purchased, NOT listening data.  I have yet to confirm this first hand, but if true, this is a big disappointment from Apple’s latest social endeavor.  If Ping only displays what albums your friends purchase off the iTunes store, they are missing out on a huge amount of data and interaction with listening data.  Without listening data in Ping, last.fm will still thrive.


What does Ping mean for artists?

Much like Facebook’s News Feed, when you go into iTunes Ping, you will see an activity stream that includes recent activity from the friends that you follow.  In addition, artists will now be able to post updates that are delivered to this news feed for people that follow them.  This is huge.

In the keynote, they showed an example of Jack Johnson posting some recent pictures from his upcoming music video, and Lady Gaga sharing a video blog.  What does this mean?  You now have another outlet to push content through. Time will tell if Ping will be a major player in the social game, but for now, you’re better safe than sorry by being on it.  iTunes has a lot of customers.

I am currently getting access to accounts for our clients, but am unable to disclose how to get access for your artist in order to post.  I will disclose when I am allowed!


iTunes 10 vs. Cloud-Based Music Services (Rdio, Spotify, MOG, etc):

I was really hoping iTunes was going to go “to the cloud” on this upgrade.  These social integrations are great, but I won’t be using them much because I’m sticking with Rdio’s subscription service.  I much rather pay $10/month and get unlimited streaming to an enormous catalog of music on my computer and mobile than start buying albums for $10 a piece on iTunes again.

Until iTunes goes to the cloud and starts offering a subscription streaming service (or until Google beats them to the punch), my loyalty still lies with Rdio.

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Aug 30

COMMENTS












SFD Analysis: Jonas Brothers Tweet to Win Sweepstakes

Author: brendongarner
POSTED AT 06:08 PM
Categories:

NAMETHISIMAGE

The Jonas Brothers, that enthusiastic and phenomenally successful tween sensation, has joined together with OfficeMax in a sort of powerhouse Twitter promotion to incite fans to tweet in order to receive a free download off their new album and be entered into a free concert ticket promotion.

The sweepstakes reflects the legitimacy of Social Media promotion tools and the inflow of major artists into such mediums. A far cry from a simple “click Like” type promotion found on Facebook, the Jonas Brother Twitter promotion actually has a unique website dedicated solely to the sweepstakes.

It is a cross promotion twitter site, run by PromoJam, one not only dedicated to the diffusion of Jonas Brother product, but to another promotion associated with OfficeMax. A sort of one-two punch if you will, with Fanscape behind it all. With the incentive of free music, fans in turn promote an OfficeMax free tour ticket contest. No doubt the OfficeMax sponsorship is in relation to “back to school” season,  with the name OfficeMax connected to the Jonas Brothers in hopes to have kids associate the “cool band” with a supplier of much needed binders and notebooks.

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Aug 30

COMMENTS












Social Media Monopoly

Author: brendan
POSTED AT 04:08 PM
Categories:
social media

This board isn’t really informative at all, but it sure is funny if you’re familiar with the social media landscape!

(We love how Myspace is jail….)


Source: bite.ca
Click here for full-size image

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Aug 26

COMMENTS












Think of Fan Interaction as a Game and Get Results

Author: brendan
POSTED AT 03:08 PM
Categories:
Game Dynamics

I just watched a fascinating TED talk (read about TED), titled Seth Priebatsch: The game layer on top of the world, that really struck a chord with me. 

Here’s the TED description of the talk:

By now, we’re used to letting Facebook and Twitter capture our social lives on the web—building a “social layer” on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the “game layer,” a pervasive net of behavior-steering game dynamics that will reshape education and commerce

Here’s why it’s interesting to you:

Anytime you are looking to get interaction from your fans, you need to think of it as a game.

When I first started watching the talk, I didn’t think it would be that relevant to my work, as I don’t consider myself in the “gaming” industry.  But the point that Seth really capitalized on is that the last decade has been all about ‘social’; this next decade is all about ‘games’.  These aren’t your traditional games that you would play on a board, television, or a computer screen—these ‘games’ are small ideas that capture a users interest and influences behavior.

Example in the music industry:

Let’s take Topspin’s Email for Media widget.  Think of this small widget (click for example) as a game.  The prize for winning is a free mp3.  How do you win?

READ MORE…

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Aug 24

COMMENTS












SFD Review:

Dave Matthews Band in Irvine {Concert Review}

Author: Mallory
POSTED AT 02:08 PM
Categories:
Music, live music, 2010
DaveMatthews

Throughout the last decade, I have ventured to hundreds of concerts and music festivals, some great shows, some not so great shows. During this time I have created a mental list of everyone I absolutely must see before I die. At the very top of my list is Dave Matthews Band. Even though they tour almost every summer, I unfortunately, have never had the privilege to see DMB - I’m either too late to buy tickets or in the wrong city at the wrong time. So, Dave Matthews has been on my concert radar for years, and this past Saturday I finally was able to catch the band live in concert at the Verizon Wireless Amphitheater in Irvine, California. Even though the Verizon Amphitheater and venues similar to it (i.e. the Hollywood Bowl) are probably my least favorite due to their massive size - the sound quality projected by this extremely talented band probably topped my favorites list when it comes to overall concert experiences. They kicked the night off with “Minarets” a low key song to get the crowd's attention and then jumped right into their jam band sessions with songs like “Shake me Like a Monkey” and “Funny the Way It Is” from their latest album, Big Whiskey and the GrooGrux King. A few of the highlights from the show included the 1995 single, “Satellite,” and the amazing light and video show that accompanied all of their songs. But the light and video show that became especially apparent was during the song, “You Might Die Trying,” from the 2005 album, Stand Up. The flashing black and white video images appeared on the LED monitors in some kind of ripple effect that gave the crowd the illusion that they were spinning away with the band or at least that we were all trapped inside one of those incredibly groovy lamp shades that spin and create images on the walls around them. Just when we thought the night was winding down, Dave came back on for an acoustic, encore performance of Pete Seeger’s, “Rye Whiskey.” He was then accompanied by the other band members and finished off the night with the classic DMB jam, “Jimi Thing,” complete with an instrumental battle between Dave on guitar and Boyd Tinsley on violin. BigWhiskeyThe sound quality of the concert was amazing, better than any DMB album I have ever purchased. The lights and video show were unbelievable (however, Muse at Coachella might be tied with DMB for the light display), so needless to say - I can now die happy. Check out DMB's latest studio album, Big Whiskey and the GrooGrux King, I promise you won't be disappointed. Click here to view the setlist from August 21, 2010

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Aug 18

COMMENTS












Oniracom’s Summer Reading List

Author: brendan
POSTED AT 05:08 PM
Categories:
oniracom, reading list

Our staff is constantly reading in order to stay on top of changes in the music and technology industries. Maybe more importantly, we read to stay on top of how those changes affect our industries and their consumers.

In case you are also the type of person who pushes to stay ahead of the curve, I’ve polled our staff to share what we’ve been reading and finding interesting.

Check out the widget below to see what we’ve been reading….


Your Turn:
What else should we be reading??  Comment below!

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Aug 17

COMMENTS












SFD Review:

Les Sav Fav’s Root For Ruin {Album Review}

Author: Sara C.
POSTED AT 11:08 AM
Categories:
Album Review, Music, Les Savy Fav, Root For Ruin

Root For RuinLes Savy Fav’s long awaited follow up to their 2007 Let’s Stay Friends has been on the horizon for some time now. LSF has strategically upped the anticipation for their fifth studio LP, Root For Ruin, by releasing the single 'Let’s Get Out of Here' this July, followed by the release of the album’s multi-angle mirror/red fishnet cover art and complete track list.

 

RFR Tracklist The album, officially out on September 14, has not-so-unfortunately leaked, as the wily indie band has acknowledged. They’ve handled the inevitability with humor: “OK, so you got our leaked record. At least now you know how awesome it is. We're sure you really just are desperate for a way to pay us for the thing.” Since, the band decided to push up the release of the album, which is now available exclusively on iTunes.

 

The record is the product of the band working closely together with little outside input.

 

“With our last album, we wanted to cavort around the world and try some freaky stuff,” said vocalist Tim Harrington in a press release. LSF’s Seth Jabour adds, “with [Root For Ruin], it turns out we enjoy making love with one another more than with a group of strangers.”

 

2007’s Let’s Stay Friends remains Les Savy Fav at their best, offering chaotic and urgent punk with catchy hooks. After hearing Root For Ruin, you could categorize it as a transitional period for LSF. The abrasive noisy punk of old, meets the rock pop of new. Root For Ruin fits firmly in the latter genre. The opening track ‘Appetites’ and the most recent single ‘Let’s Get Out of Here’ are driven and simplistically catchy, making themselves instant shout-alongs. ‘Dear Crutches’ switches the mood to be more relaxed and well thought out.

 

Indie album review blog, Misc. Music, describes Les Savy Fav as having a talent for “making well crafted [songs], appear to be accidental streams of thought or just jamming sessions…or in other words, truly genius.”

 

The band is planning to tour in the fall, so keep checking back for tour dates and updates. Ironically enough, the website is nearly bare, with content only posted to redirect you to one of their multiple alternate sites. For the most exhaustive content, visit their page on Frenchkiss Records here.

Les Savy Fav 2010
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Aug 12

COMMENTS












The new OniricRecords.com!!!

Author: adam
POSTED AT 05:08 PM
Categories:
Oniracom, Solutions for Dreamers, Oniric Records, World Food Programme
OniricRecords.com

We are very excited to have recently launched the new website for our label, Oniric Records.

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