When was the last time you received a handwritten card? These days, time is money. You don’t have time to sit down and hand write a card, and now you won’t need to. Introducing Hallmark for the digital age. Felt and Punkpost are two apps which allow you to “craft personalized note cards from your phone, with ink that looks like you actually wrote it yourself.”
Here’s how it works.
Felt allows you to use your own images and photos to craft your card. You’re able to handwrite your message using your finger or stylus, so technically, it really is written by you! However, we’ve all undergone the struggle to legibly scribble on our phones, so an option to choose different font types is readily available.
In contrast to Felt, Punkpost mimics more boutique, modern looking cards with the help of designers that have done work for Tory Burch, Kate Spade, GQ, and Vanity Fair. The app isn’t called “Punkpost” for no reason. If you wanted to include unique, and/or humorous “pizzazz”, you’re more than welcome to include funny phrases in these cards. In fact, it’s not unusual.
Failing to acknowledge that we are constantly moving toward digital improvements would be detrimental to any company. Though we are aware of this trend, it’s difficult to save a place for things such as handwritten cards that do make us nostalgic. We love the idea of irreplaceability and originality. Nowadays, that’s getting harder to find. What these two apps do well is capitalize on what digital media is capable of formulating, and utilize that to enhance each customer’s experience. It’s about capturing meaning to create a product that is unique but still relevant.
“Punkposts make for meaningful moments that just can’t be replicated with an email, text, or Facebook message”
Effective communication is not just about what we say, but more importantly how we say it. Felt and Punkpost are two examples of unique forms of communication that effectively resonate with their customers by playing off the strengths of customization. You can bet you’ll always find personalization and attention to detail when working with Oniracom. We embrace the digital advancements, while maintaining originality and including that personal touch.