What are you looking forward to most about Super Bowl XLVI? The game? The parties? The halftime show? As the most watched TV broadcast of the year, the Super Bowl brings much hype. Although the football game is the most obvious reason why people tune into the broadcast, many people tune in for other reasons, specifically the commercials.
Companies spend months strategizing, preparing, creating, and producing innovative and engaging commercials that will grab the viewer’s attention in hopes of promoting their product. In years past, the commercials were kept secret up until the moment they aired and were shown once during the live taping of the game, but last year some marketing officers went against the traditional approach and implemented a new plan of attack. As our society has become more and more engrossed into the world of social media, companies have discovered that combining their commercials with a social media overlay increases not only the awareness of their product, but also “gets the ball rolling” before the commercial airs live on TV.
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