British mobile provider Three (UK) seems to have struck a bit of viral marketing gold in the recent #danceponydance campaign that hit Youtube this month. The premise of the advert? Silly stuff matters. How do they convey this slogan? With a dancing Shetland Pony of course.
In the age of Tivo and DVR, advertisements have gotten creative, and I can’t say that I mind too much. That being said, companies face a need to reach audiences at a startling speed that will rise above the many Youtube videos of cute sloths in slow motion, adorable children saying the darndest things and, ahem, other companies trying to rise above viral happy accidents. And let me just say, they are doing a terrific job doing so.
Exhibit A: Shetland Ponies.Read More… Post Comment