Apr 22

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This past Sunday marked the end of the 2015 Santa Barbara Earth Day Festival, and it was a remarkable success! Thousands of people came out to Alameda Park in Santa Barbara to learn about how to make a difference in the environment while enjoying tasty foods, shopping at the eco-marketplace, and attending a multitude of concerts and events.

Jacob, Mike and Sean worked hard all week to make sure our Storywall platform was ready for the big weekend! Storywall connected festivalgoers with all the exciting things happening throughout the event such as live music set times, tips for being environmentally friendly, and more. Everyone enjoyed interacting with the platform by sending in photos to be displayed on-screen and by participating in contests with awesome prizes including local gifts from the farmers market and an electric bicycle!

Overall, Earth Day and Oniracom’s participation with Storywall couldn’t have gone better. Thank you to everyone who played a role in this year’s festival, we can’t wait until next year! Check out some of our photos from Earth Day below.

Photos by: Jacob Tell & Mike Wald

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Aug 26

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Next week is the moment we’ve all been waiting for… Jack Johnson at the Santa Barbara Bowl. What could get better than that, right?

We’d argue a show that actually reduces plastic consumption and promotes a plastic-free lifestyle to aid the environment, of course! LoaTree, Jack Johnson, and Klean Kanteen are launching a wonderful campaign at the Santa Barbara Bowl on Sunday, 8/31 and Monday, 9/1 in conjunction with Jack’s two shows called #MyCupAndMe. Patrons will be encouraged to purchase reusable cups to help the Bowl meet its sustainability goals. By purchasing a reusable cup, you will receive $1 off any beverage every time you use the cup. You can help green the bowl by rocking the cup!

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“We consider ourselves not only hosts of our musical guests, but stewards of the Bowl’s land,” says Rick Boller, Executive Director at the Santa Barbara Bowl. “We are part of this amazing community who supports the Bowl.” LoaTree also states, “The #MyCupAndMe campaign is the Bowl’s first effort to begin addressing the serious problems associated with single-use plastics which is part of their broader venue-wide waste reduction campaign.”

This campaign will begin at the two Jack Johnson shows, but will continue throughout the rest of the 2014 season at the Bowl. AND you can qualify for some prizes by participating in the campaign. Get the details below from LoaTree!

1) Starting August 18th, register online at http://www.MyCupAndMe.com to capture your commitment to reducing single-use plastic by telling us stories of the steps you’re taking to eliminate plastics from your personal lives. All entries will be registered to win. Winners will be selected and notified by email on Saturday, August 30th. Register TODAY!

2) At Jack Johnson’s two Santa Barbara shows, Bowl attendees will have opportunities to capture their commitment in action by taking pictures of themselves and their Bowl-branded Klean Kanteen reusable cups. Pictures can be taken at any one of three different All At Once Capture Your Commitment stations set up throughout the Bowl where attendees can make plastic-free commitments in front of Jack Johnson From Here to Now to You backdrops. Alternatively, concertgoers can simply take fun pictures of themselves with their friends and their reusable cups in hand. Pictures must be uploaded to Instagram and/or Twitter with the hashtags #MyCupAndMe and #AAOPlasticFree at the shows to qualify. Winners will be notified via Instagram at 10pm on the night of each show and can claim their prizes onsite.

Prizes include Jack Johnson CD’s and ukuleles, autographed by Jack, Jack Johnson branded Klean Kanteen stainless steel pints and more! Additional prizes will be given away throughout the Bowl’s season for ongoing #MyCupAndMe supporters.

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Jun 24

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Storywall Case Study: Jack Johnson 2014 Tour

The official Storywall Case Study for the Jack Johnson Tour (2014).

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May 23

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Jacob and Sean ventured out to Florida and North Carolina this week to kickstart the killer new Oniracom platform called Storywall for Jack Johnson’s “From Here to Now To You” Tour.

Storywall boasted huge success for Jack Johnson’s social action campaign, All At Once, where concert-goers can participate in Capture Your Commitment by pledging to support plastic free initiatives and sustainable local food systems by eating locally grown meals, participating in beach clean ups, and more!

Our Storywall platform not only fed in all Instagram photos with hashtags #AAOPlasticFree and #AAOLocalFood, but also showcased the non profits from that specific show directly onto the big screens throughout the Village Green and on the stage for everyone to see!

We are thrilled to have launched this platform for Jack’s entire North American tour as we have worked with Jack’s team since Oniracom founded in 2001. Although Jacob and Sean had very little sleep this week getting everything prepped, organized and implemented — the end result put a huge smile on everyone’s face during the show.

Check out more photos below and be sure to play a few fun Go Pro videos that Jacob filmed during the show. We will have a full case study video ready within the next few weeks.

Stay tuned for more Storywall updates by following us on Twitter, Facebook and Instagram!

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Apr 28

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The Earth Day celebration at Alameda park this past weekend was a huge success. Boasting an extensive array of exhibitors and vendors, some highlights include the eco-marketplace, green car show, local food vendors, and a morning yoga session, among many others. Focused on celebrating Santa Barbara’s “local roots,” this year’s Earth Day Festival hosted a farm-to-table dinner in the park Saturday evening, and emphasized the way in which our local efforts can “make a global impact.” Over 300 volunteers came out to make this weekend’s festivities possible for the 37,000+ attendees who enjoyed the celebration in the park. We partnered with Earth Day official host, Community Environmental Council, to build the live Earth Day site, and develop the 2014 festival’s five initiatives: Ditch Plastic (#ditchplastic), Go Solar (#gosolar), Eat Local (#eatlocal), Drive Less (#driveless), and Choose Electric (#chooseelectirc). Oniracom’s Storywall platform, which displayed and auto-updated live stats on community member pledges to festival initiatives and photo feeds from attendees, was a huge success on all the screens across the Social Media Lounge. The Lounge, which was shared by LoaTree, also featured a photo booth and information on pledging to do our part to make the earth a cleaner, healthier place.

Check out the photos from the event below and be sure to look out for our Storywall platform at the SB Bowl soon!

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All photos taken by Tad Wagner

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