I think it’s great that many artists are offering free digital downloads of their music in exchange for an email address, Tweet, Facebook share, etc. But remember one thing: If people have never heard your band before, they want to hear what you sound like before they download anything.
If you’re offering a free download, that’s great. But on the same page you have your free download widget, put an audio player too. Many people just want to hear your song first without having to download it to their computer and add it into their iTunes. iTunes libraries are sacred places for a lot of people, and they don’t add any music that they don’t like. (Side Note: should I even reference any other software besides iTunes? I feel like 99.9% of people use iTunes nowadays. Am I right, or do you still use Windows Media Player?)
Here’s a great example from a wonderful new band called Honeychild....
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