Great innovation from Google once again, but this one involves a great use of crowd-sourced marketing. Google has started a competition that encourages anyone to upload their own creative tech demo of a cool Google feature that many people might not know about, with the hopes that these videos are unique enough and gather enough attention so that tech demos no longer have to be boring and only for geeks. Watching these is similar to watching an OK Go music video. The kind that you share with your friends, except now the content manner is intertwined with a cool Google feature, such as Search by Photographing, Personalize Google, Speak a new language, Search by voice, etc. (Full list is here).
Once contenders upload their creative video, Google picks out two of the best videos, and sets them against each other for the “Slam of the Week” where users watch and vote on which video is the best.
Check out the winners of the first Slam of the Week, giving you an entertaining video that also is a teaser to Google’s Search by Photographing (or “Google Goggles”).
Go check it out, as there as sure to be more great videos coming: http://www.demoslam.com/
