This past weekend was full of New Noise Santa Barbara festivities. The New Noise Music Conference and festival kicked off on Wednesday with a couple of shows, and continued on Thursday, Friday, and Saturday. Thursday was filled with musical performances at various venues sprinkled around downtown Santa Barbara. Artists such as Tyrone Wells, American Dirt, Naked Walrus, and The City performed at Muddy Waters, SOhO, Whiskey Richards, and Velvet Jones.
Friday was fully packed with interesting panels all about new media and the music industry. This year, Jacob Tell and Mike Wald of Oniracom lead a hands-on workshop about New Media for Traditional Business. Gideon Rubin Local Market Launch and Kyle Ashby of Kaldera Marketing were also panelists at Oniracom’s workshop. During the panel, Oniracom discussed how traditional businesses can use the internet and new media to captivate audiences and develop unique web presences. The audience even received a “digital marketing plan” worksheet to help them organize their own plan for their traditional business.
Everyone knows (at least we hope) that as an Artist, building a solid email list is one of the most important things you can do to build and maintain your relationship with your fans. 
During the summer of 2009, Lenny Kravitz embarked on a huge European Tour in support of his “Let Love Rule 20(09)†re-release. We leveraged some serious social media tactics through the use of Facebook, Twitter, MySpace, YouTube, Kyte, iLike and more. One of the most notable social media campaigns that we created used a very powerful Facebook tool: photo-tagging.
