My favorite time of the year is here, it’s Festival Season!! The Santa Barbara International Film Festival is taking place from January 27th to February 6th.
This years festival promises to be a little bit different with the addition of New Media. They plan to update festival goers via Twitter and Facebook and even have a give-away or two. Here is what they have to say:
This year SBIFF will undertake a massive social media campaign throughout the course of the festival. SBIFF will utilize both Facebook and Twitter in order to enhance the festival experience for festival attendees, filmmakers, and press.
• Both Facebook and Twitter will serve as valuable resources, providing up to the minute information on program changes and announcements. With these tools, festival attendees will be given many new ways to actively participate in events and activities. Throughout the 11 days, there will be many exciting opportunities to win film tickets, party passes, tribute tickets, and festival memorabilia. SBIFF also encourages everyone to share their favorite moments, films, and photos as the festival progresses, many of which may be reposted or tweeted.
• For filmmakers, these tools will be utilized to both promote their film at the festival, and also to network with other filmmakers and industry insiders in attendance.
• Members of the press should also take note as these tools will be used to make valuable announcements and highlight published coverage.
Now as much as this sounds like a great idea, it has been my experience from other festivals and conferences that the promise is never delivered. Festival goers are promised to be given cutting edge to the minute updates but it is usually the main person running the festival who is in charge of updating, and he/she obviously gets too busy and does not have time to make any updates. Or the responsibility gets handed down to a new intern who is way too excited to be there and also does no updating but is instead throwing up in some green room.
I hope that the film festival has taken this new role seriously and will be updating frequently, although im not sure since their Facebook page does not have a custom URL (http://www.facebook.com/pages/Santa-Barbara-International-Film-Festival/141996919640), the bio is from 2010, and they haven’t even created any events for their panels and award ceremonies.
For more information on the festival where I plan to spend a lot of time check out the links bellow