Aug 10

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Google+, Facebook, Tumblr, Twitter and LinkedIn are competing for the social network spotlight— making it hard for users to decide which sites are best for them. Pointing out the strengths and weakness of each platform, this infographic can help users decided which is the most appropriate site for them to use!

socialnetworkcomparison

Thanks Mashable.com for highlighting this!

Infographic design by Emily Caufield.

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Aug 09

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We recently mentioned how 170 Million Americans for Public Broadcasting came to us to create the home of their Raise Your Voice! campaign, and it’s now in full swing! Here’s the official Press Release:


170 Million Americans: Raise Your Voice



SIXTEEN RENOWNED RECORDING ARTISTS RELEASE
“RAISE YOUR VOICE!”
A FREE ALBUM IN SUPPORT OF PUBLIC BROADCASTING



170 Million Americans for Public Broadcasting and ANTI-Records are pleased to announce the release of Raise Your Voice!, a 16-track compilation of music from ANTI- artists being offered as a free download to advocates for public broadcasting. Anyone who signs up to join the campaign can download the compilation—available for a limited time only—by visiting RYVoice.org. Supporters will also have the opportunity to share Raise Your Voice! with their friends and social networks.

 

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Aug 08

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BocelliCentralPark.com

We were sought after by Andrea Bocelli’s camp to assist in the promotion of Andrea Bocelli, Live in Central Park - Sept. 15, 2011. This is a FREE concert for the lucky 60,000 fans who were able to snatch up tickets before they sold out quickly.

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Aug 08

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Doheny Days Music Festival - Sept. 10 & 11, 2011

The seven year drought is over… Doheny Days returns September 10th and 11th! Check out this latest teaser revealing who you will see take the stage at the festival happening at Doheny State Beach in Dana Point, CA.

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Aug 05

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We recently launched a Topspin E4M page for 170 Million Americans. The campaign is called “Raise Your Voice” and features an exclusive compilation from some of your favorite artists in exchange for email.  We worked with Soundcloud for the media player that features all 16 songs.

170millionamericans.org/RYVoice

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Aug 05

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GoRankem

I always thought I was pretty on top of my music knowledge, and had a good grip on the various kinds of genres, top hits, and artists out there. But, as I have recently discovered, I thought way too highly of my knowledge of music. For some of you this may come as a shock, but until about three weeks ago, I had no idea who Fleet Foxes were, and had never heard their music. I was introduced to them by a friend because he could no longer stand the idea of having to drive to work with me again while listening to “my” music. He burned me a CD of songs he felt were “better” than mine and that was when my narrow and limited knowledge of music became very apparent. 

This idea of discovering new bands and artists started to intrigue me since I had been so stuck in my ways of only listening to my music, that I never really gave myself the chance to go out and explore. But, as I quickly learned, this exploring thing was not as easy as I thought. There are thousands of artists out there with multiple albums and I suddenly became very overwhelmed and defeated. This task was way larger than I anticipated and I was very close to giving up on my new project. Luckily, I was sent an article about an online site that makes the process of discovering new artists and bands a lot easier. GoRankem.com is “crowdsourcing the music discovery process. By aggregating the expertise of the existing fanbase for every artist, the prospective fans can more easily embrace a new artist or dive deeper into a catalog than they ever had before” (GoRankem). The site not only offers rankings on the artist’s best songs, but also provides interactive features between its members.

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Aug 04

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JRADIOMusic.com

We were so happy to get to work with longtime friend, Merlo Podlewski a.k.a JRADIO on a new microsite for him to promote his upcoming EP release. Many know Merlo as the bassist in Jack Johnson’s band, and those of you who have been to a Jack show have likely seen Merlo put his bass down, grab the mic and spit it hard. Now finally shifting focus towards his solo project, JRADIO is gearing up to release a new EP and hit the road.

 

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Aug 02

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Musedash

Marketing over social networks used to be easy. You would create a MySpace page, upload a few songs and a picture or two and let millions of users do the rest by virtually spreading the word. Fast forward to now – boy, has that changed. With a seemingly ever-expanding plethora of social networking sites all trying to appeal to as broad an audience as possible, marketing yourself over these platforms has moved from hobby to chore to nearly a full time job. The typical artist must manage and keep up-to-date their Facebook, Twitter, YouTube, website, and any other social media platforms they’ve chosen to market themselves over. Most artists will confess that constantly updating each and every one of their online marketing platforms takes much longer than they’d prefer. The process is arduous at best, and any artist will acknowledge their true desire to use that time creating music. Yet, in the modern age it’s an integral portion of anyone’s marketing strategy.

Enter Musedash, a new online application that lets musicians manage all their social network profiles from one main dashboard. From this dashboard, you can post content (be it status updates, links, news, or photos and videos) and choose to which networks you’d like the content to appear on. So you could simultaneously post a news article on your Facebook profile, your Facebook page, your Twitter, your MySpace, and any other applicable network – all with just one click. Musedash sets itself apart from competing services like Hootsuite and Ping.fm by catering specifically to musicians. And, recognizing that most musicians are not computer geeks in their spare time, creator Hilke Ros and the rest of the Musedash team have made user-friendliness a top priority. The result is a clean, simple and straightforward application designed to make social networking easier, not more complicated. Potentially, using Musedash to manage multiple social networks simultaneously could save valuable time and frustration, and would eliminate the possibility of mistakes or inconsistent information on different networks.

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Aug 01

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Jack Johnson - Sprig Interview

Author: josh
POSTED AT 04:08 PM
Jack Johnson - Sprig Interview

A fantastic interview of Jack Johnson and his views on improving our environment! He also plays a great love song he wrote for his wife.

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Jul 28

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Late last month, the unveiling of Google+ prompted the world over reconsider the future of social media and online networking, and many began to wonder if The Goog’s latest product would boast enough innovative features to dethrone Facebook, king of the social networking realm. Speculation has run rampant as the search giant’s latest foray into new media gains momentum, much of which attempts to size up Google+ against Facebook. Many in the tech world are projecting whether or not + will be successful both in stealing existing social network users and attracting new ones. But here at Oniracom, my compadres and I have been interested in how Google+ will integrate into the larger scheme of social media marketing and brand growth strategies. While wishful thinking would allow Google+, Facebook and others to harmoniously coincide with each other in the virtual world, it is becoming ever-more clear (as is obvious with Facebook’s Skype contract retaliation) that there really may only be room for one. It’s impossible to know which network, if any, will prevail, but Google+ is making a strong attempt by promising features and upgrades not available on Facebook or other social networking sites.

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