Dec 23

COMMENTS












Oniracom’s client ACIDIC To Entertain Troops in Europe

Author: jacobtell
POSTED AT 07:12 PM
Categories:
Oniracom, ACIDIC, Troops

We are proud of our client ACIDIC who is currently visiting troops to entertain them.  Here’s an excerpt from SantaMonicaPatch.com

Los Angeles based modern rock band ACIDIC will visit troops in Germany and Kosovo this December and January as part of an Armed Forces Entertainment tour.  The band will perform for troops in several undisclosed locations, sign autographs, pose for photos and extend their gratitude to America’s troops.

ACIDIC consists of lead singer and guitarist Michael Gossard, guitarist Michael Thompson, bassist Ted Dubrawski and drummer Matt Whitaker. Their latest CD, “Getting Lucky” was released in March 2010. ACIDIC has performed at legendary venues such as SXSW, The Sunset Strip Music Festival, The Troubadour, The Showbox Sodo and Whisky A Go-Go. This past year, they toured across the United States opening for the bands Filter, Hawthorne Heights and The Higher.

“We were so happy to get this chance to entertain our troops because they are the people who exhibit the most intense tenacity and courage in the face of danger on America’s behalf. They deserve nothing but the most sincere and memorable performance and we’re certainly going to offer ours! We’re going to do everything we can to give them an awesome New Year’s celebration. Our appreciation of our troops knows no bounds, and this is one way we can say a special thank you,” said Gossard.  Thompson added: “It’s an honor to provide entertainment for the people who provide us protection.  We’re hoping to provide some happiness and bring a little bit of our USA rock’n'roll until they can get back home.”

Additional info on ACIDIC can be found on their website at www.acidicband.com.

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Dec 22

COMMENTS












Oniracom’s Street Team Platform for FanManager

Author: jacobtell
POSTED AT 02:12 AM
Categories:
Social Media, Oniracom, Technology, Fan Manager, Street Team, FanMail Marketing, FanCentric, LLC

We are super excited to be the technology providers of FanManager’s Street Team platform.  Here’s an excerpt from FanMail’s blog post:

Our clients are awesome and every one has interesting stories to tell.  Some of them, like FanManager, are really pushing the innovation needle to drive their business and communicate with their fans.

FanManager is about as cool as it gets: They offer creative, full-service solutions to artists and festivals. They manage musician’s on and off-line street teams, as well as work exchange programs for events.  FanManager hosts a very large community of street team members who accrue points for completing marketing tasks for their favorite artists. With these points, street-teamers can purchase merchandise, tickets and get VIP access.

The case study below is what happens when 3 great companies get together: Oniracom, FanManager and FanMail. Partnering, we help FanManger manage over 90,000 online and offline street team members, keep their data clean and actionable, provide custom profiles for each member and deep analytics for each FanManager client.

Super Geeky Goodness!

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Dec 13

COMMENTS












Campaign: Action for Media Site

Author: jacobtell
POSTED AT 12:12 AM
Categories:
Social Media, Oniracom, Campaign, G. Love

G. Love’s “Fixin To Die” album drops February 2011, and to build a buzz, Oniracom developed an Action for Media page where users get a free song from the album in exchange for one of three actions.  You can post a message about this campaign to Facebook, Twitter or sign up on G. Love’s Mailing List.

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Dec 10

COMMENTS












New Campaign: Matisyahu - ‘Live at Stubbs: Vol. II’ Store

Author: brendan
POSTED AT 06:12 PM
Categories:
Topspin, Matisyahu, Campaign

Stubbs Store

Here’s a great campaign and pre-order store using the Topspin platform that our team launched in time for Chanukah:
Matisyahu’s ‘Live at Stubbs: Vol. II’ Store!

Description that was posted on Topspin’s blog:
You may remember Matisyahu’s 2005 release “Live at Stubb’s” that claimed the #1 Billboard Reggae Album and launched him onto Top 40 radio with the anthem “King Without a Crown.” Now with three critically acclaimed studio albums to his name, Matisyahu decided to bring it back where it all began and record “Live at Stubb’s: Vol II”, out February 1st, 2011. The talented web team over at Oniracom just launched a fantastic Topspin-powered pre-order campaign for this release with five different packages to cater to every type of fan.  Check out all the offers here.  Are you the type of fan that wants a free download from Matisyahu? We got that too:

 

 
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Dec 08

COMMENTS












Apple’s New ‘Find iPhone’ Feature

Author: brendan
POSTED AT 02:12 AM
Categories:
Technology, Apple, iPhone, Find iPhone

Have you seen Apple’s new “Find iPhone” feature?  It’s free, and no, you don’t need a paid MobileMe account (I hate MobileMe).

I highly recommend you go get the free “Find iPhone” app [AppStore link] and login with your Apple ID (which would probably be better referred to as: iTunes Username & Password).

NOTE: Your iPhone software needs to be up to date!

Now your iPhone is synced with your Apple ID, so if your phone ever gets lost or stolen, it’s not a complete goner.  Once your phone is missing, from someone else’s iPhone you can login with your Apple ID to their Find iPhone app, and it locates exactly where your phone is (if it’s turned on) on a Google Map.  If it’s turned off, it will tell you the location last detected, and how long ago that was.

Then you have the following options:

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Dec 04

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Mashup Breakdown: What Songs Does Girl Talk Sample?

Author: brendan
POSTED AT 01:12 AM
Categories:
Mashup, Remix, Girl Talk

Girl Talk is huge right now.  People are loving these mashups.

If you haven’t heard of Girl Talk, it is the musical project of one man who “produces mashup-style remixes, in which he uses often a dozen or more unauthorized samples from different songs to create a new song” (Wikipedia).

My friend recently turned me onto a fascinating site that visually shows which sample is being used during each part of the song.  Definitely check it out: http://www.mashupbreakdown.com

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Dec 03

COMMENTS












DFP Small Business v Google AdWords

Author: justinglenndavis
POSTED AT 07:12 PM
Categories:
Advertising, Google, Solutions for Dreamers

In april 2010, Google released an online advertising service to support small businesses in their online advertising, DFP Small Business. DFP stands for DoubleClick for Publishers, and DoubleClick is of course the company made rich and famous by annoying you on just about every other webpage before the advent of pop-up blockers. However, we can also thank DoubleClick for monetizing the internet and creating a new form of Advertising. DoubleClick was acquired by Google in 2007 and has since been augmenting and integrating with Google’s services creating an unprecedented network of advertisers.

DFP Small Business is a free hosted ad serving solution that helps online publishers manage their growing online advertising business. As opposed to AdWords, which allows you to advertise across Google?s ad networks on a Cost Per Click (CPC) pricing model, DFP actually has ad workflow and inventory features built in. DFP Small Business allows it’s users to upload an inventory of advertisements and prioritize them according to their value. DFP intelligently distributes Ads to target audiences by demographic, geography, and time. Google promises proper and effective ad delivery, utilizing not only their own AdSense features, but also third party services that offer similar management solutions.

If you are a publisher interested in these services, you can check out DFP Small Business here. If your business serves more than 90 Million impressions per month, you can contact Google about a DFP premium solution.

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Nov 30

COMMENTS












Jumo: The New Force Behind Social Cause

Author: vanessapalmer
POSTED AT 11:11 PM
Categories:
Social Media, Technology, Non-Profit, facebook, Jumo, Social Cause

Former Facebook co-founder Chris Hughes has designed the site to “let users find, follow and support the causes important to them.”

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Nov 16

COMMENTS












SFD Review:

Kid Cudi: The Legend Continues {Album Review}

Author: vanessapalmer
POSTED AT 11:11 PM
Categories:
Music, Album, Review, HipHop, Kid Cudi
AlbumArt

The kid named Cudi isn’t afraid to label himself “Mr. Rager”, “Maniac” or more nostalgically [his birth name]: “Scott Mescudi”.

 

Kid Cudi’s sophomore album Man on the Moon II had a lot to live up to considering previous mega-hits like “Soundtrack to my Life”, “Day N’ Nite”, “Pursuit of Happiness” and “Man on the Moon”. However, on The Legend of Mr. Rager, we’re not only invited into Cudi’s previously rapped-about dreams, but into his daily reality as “Mr. Rager”. The entire album is darker, and more musically adventurous than Man on the Moon - The End of Day (2009); incorporating various syncopation and instrumental elements to diversify his sound. An overall ominous, eerie tone emanates from each track, slowly but steadily ushering us along for the evolution of a “Cudi Revolution”.

The “Cudi Revolution” translates into a solid album, keeping some of the same Cudi-esque trademarks [think oo-oohs, grumbles/growls, and near-wailing sounds] with new insight into the somehow hazy yet focused Cudi state-of-mind. Of course there are multiple stand-outs: “Scott Mescudi vs. The World”, “REVOFEV”, “Marijuana”, “The Mood” and “Maniac”. Those that choose to skip out on the album [mistake!] will appreciate commercial tracks like “Mr. Rager”, “Erase Me”, and “Mojo So Dope”. However, here it is most critical to discuss the tracks that seem to create artistic progress for Cudi on his newest artwork. If nothing else, appreciate something has simple as the song titles. Each are carefully named to aid the listener in the dark journey of Cudi’s evolution.

The album opens up with the upbeat “Scott Mescudi vs. The World” featuring soulful Cee-Lo Green of Gnarls Barkley, proclaiming that “we can meet on the other side, this is our journey into the horizon”. Strategically placed first, the track immediately hooks the listener into Cudi’s lyrically displayed dark psyche, without exposing it fully.

“REVOFEV”, appropriately referring to “Revolution of Evolution”, alerts us to “wake up” and questions: “Where will you be for the Revolution?” For those lyrically- unappreciative folks: sit back and enjoy the passionate build-ups and break-downs, complete with snare drums and violin drama.

Quite possibly the best track on the album, “Marijuana” is not your typical party head-banger or commercial Cudi song. Instead, it gives a fresh new trance-like vibe that engulfs the listener. A dramatic choir element is added throughout, practically placing Cudi’s lyrical Mary Jane anthem on a pedestal; the almost-holy force that brings a man back to earth. As taken from Cudi, the track truly gets “all up in your blood”.

“The Mood”, while not particularly diverse, holds true to the Zone that Cudi so often refers to being lost in: a slightly passive, but deeply intuitive state of mind that instantly captivates anyone if allowed. The steady, pleasantly monotonous beat also has an eerie, ominous overtone.

The final most significant track aptly named “MANIAC” [appropriately in all capitals], is one of the most unique jams on the album: the possessed female voice repeats the same phrase [referring to a black hole!], setting the tone for the highly unusual track. Cudi raps, “I am the maniac - I am the ghoul - I’m in the shadows in the corner of my room” -- fully capitalizing on his self-proclaimed title as a lost, manic soul. “MANIAC” is also expertly produced with a multitude of sounds waffling in the background, slowly luring us in.

Kid Cudi: Man on the Moon II - The Legend of Mr. Rager is a successful documentation of the Cudi mindset. Although some have grown tired of his dreary self-depiction, it can be argued that Cudi has portrayed this dark image under an entirely new light. Avid Cudi fans will not be disappointed.


Mr.Rager
 
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Nov 12

COMMENTS












Giving Away Your Music is Nice, But People Want to Hear It First

Author: brendan
POSTED AT 11:11 PM
Categories:
topspin, honeychild, free download

I think it’s great that many artists are offering free digital downloads of their music in exchange for an email address, Tweet, Facebook share, etc.  But remember one thing: If people have never heard your band before, they want to hear what you sound like before they download anything. 

If you’re offering a free download, that’s great.  But on the same page you have your free download widget, put an audio player too.  Many people just want to hear your song first without having to download it to their computer and add it into their iTunes. iTunes libraries are sacred places for a lot of people, and they don’t add any music that they don’t like. (Side Note: should I even reference any other software besides iTunes?  I feel like 99.9% of people use iTunes nowadays. Am I right, or do you still use Windows Media Player?)

Here’s a great example from a wonderful new band called Honeychild....

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