Click Read More to see Videos of some Great Live Performances
In a time when the music industry is constantly worrying about, questioning and adapting to changes in the way that people acquire and listen to music, there is one thing that hasn’t changed. The power and draw of a great live performance.
Bands like Nine Inch Nails and Radiohead don’t need to fear declining physical album sales because of two things: 1) these bands are leading the way by adapting to the digital age of music and 2) These bands know that they have a team of fans that will fight snow and storm to get to their live shows.
These bands have established their reputation by writing great music and putting on shows that draw crowds in. Whether they incorporate leaps in live music technology—like on the last Nine Inch Nails Tour where there was a sheet of lights that would switched on and off in reaction to the movements by the members of the band—or if they strip back the flashiness and allow their songs to communicate in a simple and humble manner. The key is create an atmosphere that will connect with the fans and get them excited.
Live music is incredibly powerful—seeing the strain and the emotion that a musician puts into the music can take a song from enjoyable to meaningful. Live music can inspire people, change ones day, change the way one feels and, by doing so, change lives. When one watches a live performance by a great band, there is a feeling like nothing else that overtakes a person. If you haven’t felt the shiver that runs down ones spine or a wave of happiness that makes you want to move then you have been going to the wrong performances. (Also, there are some great videos about the power of music at whymusicmatters.org I suggest the video about Willie Johnson)
So what is my entirely unprofessional and terribly biased advice to the music industry and to musicians in general. It’s the same advice I would give to any business: focus on doing what you do well. In the case Musicians: focus on writing and playing your music well. Allow your music to connect with your fans during your live performances and your fans will take care of marketing and buying the music, tickets and merchandise.
That said, I wanted to share a few of my favorite live performances as models.
Click Read More to see Videos of these Live Performances
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Motorola recently released their new Smartphone the Motorola DEVOUR on Verizon Wireless. The phone looks essentially like a shrunk-down and better-engineered version of their holiday marketing success the Motorola DROID. However the new Android powered Smartphone has not only received a firmware update, but also an innovative integrated social widget called MOTOBLUR (Motorola really takes to YELLING in their brand marketing, for the sake of your eyes I’ll refrain from emulating their extravagant use of text size).
