We recently launched the new Jack Johnson Music for his upcoming “En Concert†release. The launch includes a brand new website layout, updated online store complete with digital downloads (integrated with physical merchandise shipments) and a social media campaign to promote the products. Billboard.biz covered our Twitter widget:
Jack Johnson is harnessing the power of his Twitter followers to promote his new live album. Users send a form letter (form tweet?) to their followers and in return will get a free MP3. Nice. It’s simple, probably cost next to nothing, and will most likely be very effective. Oniracom, the company that runs Johnson’s website, offers a case study on its efforts to increase Matisyahu’s Twitter following and improve his Twittering. (For example, Matisyahu generated buzz by inviting five Twitter followers to his band rehearsal). (Mashable)
