“At the MobileBeat 2010 conference in San Francisco, Eric Tseng said that Facebook “really sees mobile as the future,” and that we can expect to see Facebook’s “Like” buttons in mobile applications soon.

Tseng used geolocation as an example to illustrate the power of the mobile Open Graph. If you were to walk near a coffee shop and get a location-aware notification that there’s a happy hour going on there, you’ll probably be even more inclined to visit it if the notification comes bundled with recommendations from your Facebook friends.”

InsideFacebook.com published an article “How Top Musicians Are Utilizing Their Facebook Pages” showing how bands now leverage Facebook more heavily as they turn from artists into brands.  With many of Facebook’s tools (old and new), artists are able to form lasting relationships with their fans, rather than selling them the occasional album, EP or single.  Oniracom shares this philosophy—in fact all of our websites, microsites, widgets and social media destinations facilitate direct to fan marketing, fan-oriented growth tactics and lasting relationship building.

By collecting additional contact information from their fans through a sign-up form, musicians can augment their Facebook campaigns with mass e-mails and mobile promotions. Mozes, a leading service providing mobile engagement tools such as mass promotional text messaging, powers the mobile sign-up of many leading musician pages such as Rihanna and Kings of Leon. Email sign-ups are predominantly handled through an integration of a widget, often developed by an artist’s record label. Jack Johnson, in a tab powered by Oniracom, baits users with a free mp3 but then requires an email address to which to send the file.

Tabs which offer downloads, especially of rare b-sides or live recordings, in exchange for contact information are a great choice for musicians because they entice both hardcore and new listeners with something exclusive, and help establish the artist on the fan’s hard drive, not just their web browser.

Read the Article Here

Direct-to-Fan (D2F) marketing is essentially creating a relationship with your fans through a marketing outlet, fans help you and in return you help them. D2F marketing is a creative business model that allows artists to eliminate the need for a middle man by delivering music directly to fans.  Which means, artists keep a higher percentage of their own sales, compared to the current business model where major labels, distributors or even iTunes take 30% or more away from the artist! D2F is most easily identified by free content give-aways in exchange for a tweet, Facebook shout-out, or e-mail sign up, reference MattCosta.com.

However, D2F marketing is evolving to include custom storefronts and marketing analytics that enable you to better grasp your audience and sell directly from your website and various social profiles. After researching the following sites; Bandbox, Nimbit and Topspin, I have outlined a detailed explanation of the costs, benefits, similarities, and differences between each platform. 

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Oniracom built this free MP3 widget for Matt Costa.  We got a bit of press in the OC Weekly too!

​Visit MattCosta.com right now for your chance to download new song, “Permanent Vacation,”  from the Huntington Beach Brushfire artist. But don’t think you don’t have to put (a little) work into it—by either posting on Facebook, tweeting or joining the Costa mailing list, you can get the track for totally free.

While it’s definitely a deviation from the usual ultra pleasant Costa M.O. we’re all used to—sunshine, Astairs, roses, et al—the track may just be a pleasant surprise for you fans out there waiting for fresh material. Hope you like the Doors. And reverb.

We recently launched the new Jack Johnson Music for his upcoming “En Concert” release.  The launch includes a brand new website layout, updated online store complete with digital downloads (integrated with physical merchandise shipments) and a social media campaign to promote the products.  Billboard.biz covered our Twitter widget:

Jack Johnson is harnessing the power of his Twitter followers to promote his new live album. Users send a form letter (form tweet?) to their followers and in return will get a free MP3. Nice. It’s simple, probably cost next to nothing, and will most likely be very effective. Oniracom, the company that runs Johnson’s website, offers a case study on its efforts to increase Matisyahu’s Twitter following and improve his Twittering. (For example, Matisyahu generated buzz by inviting five Twitter followers to his band rehearsal). (Mashable)

Read the Billboard Article

We recently launched the new www.jackjohnsonmusic.com for his upcoming “En Concert” release.  The launch includes a brand new website layout, updated online store complete with digital downloads (integrated with physical merchandise shipments) and a social media campaign to promote the products.  Mashable.com covered our Twitter widget:

It’s really simple: just head on to twitter.jackjohnsonmusic.com. There’s a premade Twitter message there (you can add 24 more characters if you like) that promotes the new album, titled En Concert, and all you need to do is login into your Twitter account and send it. The download of the promised tune (it’s a 192 kbps MP3) will start automatically.

Read the Mashable Article

Over 8 million users become fans of Facebook Pages every day to connect with their favorite public figures and organizations and get updates directly in their streams. Now, users can connect with brands, musicians, celebrities, businesses, and more, whether they’re on or off Facebook.

Today, we’re excited to launch the Fan Box, a Facebook Connect-enabled social widget that Page owners can add to their websites to allow users to fan and view the accompanying Facebook Page stream. With the Fan Box, brands can bring content from their Facebook Page into their website and help convert website visitors into Facebook fans. Users can view the most recent posts from the Page, see a list of other fans (including their friends), and, most importantly, become a fan without leaving the site. Additionally, if a user visits the site and isn’t logged in to Facebook, the user can log in and become a fan directly inline as well.

How does this relate to Oniracom?

Others implementing the Fan Box on their websites today include ABC News, NPR, World Wildlife Fund, (RED), BlackBerry, Lance Armstrong/Livestrong, Roger Federer, Lenny Kravitz, Kings of Leon, Tide, and Herbal Essences.

Yes, we implemented this on Lenny Kravitz website and social network destinations.  Thank you to the Facebook development team who are incredibly easy to work with.

Read More Here…