Direct-to-Fan (D2F) marketing is essentially creating a relationship with your fans through a marketing outlet, fans help you and in return you help them. D2F marketing is a creative business model that allows artists to eliminate the need for a middle man by delivering music directly to fans. Which means, artists keep a higher percentage of their own sales, compared to the current business model where major labels, distributors or even iTunes take 30% or more away from the artist! D2F is most easily identified by free content give-aways in exchange for a tweet, Facebook shout-out, or e-mail sign up, reference MattCosta.com.
However, D2F marketing is evolving to include custom storefronts and marketing analytics that enable you to better grasp your audience and sell directly from your website and various social profiles. After researching the following sites; Bandbox, Nimbit and Topspin, I have outlined a detailed explanation of the costs, benefits, similarities, and differences between each platform.
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