Flowtown.com just posted this great infographic on the Millennial Generation. (Also frequently referred to as Generation Y, the Echo Boomers, the Net Generation, etc.)
If you are doing any sort of marketing or posting on the internet, you need to know this group of people. These are the innovators, the sharers, the first people that are going to interact with your brand. Especially for younger bands, this is the group that is going to be passing your music around and building your buzz. Make sure you know where to hit them.
If this graph sparks your interest at all, there are a ton of resources on understanding this Net generation, including the shift that is happening right now as they are entering the workforce and looking for creative, collaborative positions. I highly recommended checking out Don Tapscott’s Grown Up Digital: How the Net Generation is Changing Your World for further reading.
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