Jul 28

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Who are the Millennials?

Author: brendan
POSTED AT 11:07 AM

Flowtown.com just posted this great infographic on the Millennial Generation. (Also frequently referred to as Generation Y, the Echo Boomers, the Net Generation, etc.)

If you are doing any sort of marketing or posting on the internet, you need to know this group of people.  These are the innovators, the sharers, the first people that are going to interact with your brand. Especially for younger bands, this is the group that is going to be passing your music around and building your buzz.  Make sure you know where to hit them.

If this graph sparks your interest at all, there are a ton of resources on understanding this Net generation, including the shift that is happening right now as they are entering the workforce and looking for creative, collaborative positions.  I highly recommended checking out Don Tapscott’s Grown Up Digital: How the Net Generation is Changing Your World for further reading.

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Jul 21

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Welcome to Web 2.0 Google Images!

Author: jacobtell
POSTED AT 12:07 PM

Wow, isn’t it about time that Google Images caught up with Web 2.0 trending?  I can finally use their incredibly snappy and robust database to browse at the speed a daily web user requires.

If you have not played with the new layout, I suggest you try it out.  In particular notice:

  • “Infinite Scrolling” - No more pagination!
  • “Litebox Previews” - See tiny images a little larger before committing with a click
  • “New Left Sidebar” - Quickly toggle between search/media types

The image above is the results of a search on “Solutions for Dreamers.”

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Dec 01

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imageAuthor Bobby Owsinski’s “Music 3.0: A Survival Guide for Making Music in the Internet Age” features an interview with me (Jacob Tell) about Web 2.0, new media and social marketing. 

The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in the new music world - and how do you make money?

Intro to Jacob Tell’s Interview:

Jacob Tell’s Oniracom is a new breed of company that provides a full line of digital services to artists, labels, and management.  Starting his career running the computer systems on the road and coordinating the merch for Jack Johnson, Tell put the big picture into context by watching the interaction between artist, management, and promoter in different venues around the world.  Helping artists in the digital space before there was a YouTube, MySpace, or Facebook, Jacob has watched the development of Web 2.0 and learned how an artist can best take advantage of it along the way.

Pick up a copy at Amazon today!

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