Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our 15-year history. After such long a stretch of time, something has to change or complacency creeps in, threatening future creativity. As we pivot to specific offerings for a select clientele, our identity will reflect that.
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For fifteen years Oniracom has grown into a leading creative marketing agency in the Santa Barbara area, but the company success was not achieved overnight. The Oniracom brand originated at 1453 Jameson street in the city of Montecito, with a small team in a duplex. Gradually, the team started to feel congested as they expanded up to fourteen people and realized the need to relocate. Jacob Tell, Sean Campos, and Mike Wald saw this as an opportunity to immerse Oniracom into a larger community. The chosen current location of 720 East Haley in downtown Santa Barbara is a vital part of the Oniracom success. The new town allowed them to expand their client target to the many small businesses in the area by actively outreaching and physically connecting. Oniracom has grown its reputation within the community and its broad range of clients by taking that opportunity to relocate.
In a rapidly growing economy full of cultivating ideas and start-ups, Santa Barbara has become a main vessel for small businesses. Locally known tourist areas such as the Funk Zone and Downtown, have become popular vacation spots. With the East side of Santa Barbara seemingly forgotten, it has become a perfect opportunity for local small businesses to nestle up and command their space. The native community is small and interconnected. Businesses are known for supporting each other and word travels extremely fast.Pure Order Brewing company, PlayBack Recording Studio, and Oniracom are three entrepreneurial companies located in the upper side of the Funk Zone who are sparking a cultural rebirth. Oniracom has teamed up to revivify the lower East side town as, The Lagoon District .
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Dead and Company announced earlier this year that they would be joining forces for a US Summer tour. Playing in Jerry Garcia’s absence, John Mayer took the stage and proved to be the purest talent of our current generation. Amongst legends Bob Weir, Mickey Hart, Oteil Burbridge, Jeff Chimenti and Bill Kreutzmann, each audience member was fixated on Mayer’s ability to improvise with the group so effortlessly. I was fortunate enough to experience the show and witness the fresh and the seasoned Dead Head celebration.
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You look around and see iPhones everywhere. Apple products have dominated the gadget industry, and its name holds value beyond comparison to that of other brands. It’s hard to compete with this… but Androids are up for the challenge.
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Years ago, image recognition was only a dream, but today it is slowly creeping into reality. Image recognition is defined as technology that can see what’s going on, and communicate it out loud. Milestones have been overcome by image recognition this past year, and we can see the great benefit it can provide both small and large businesses alike.
More than just sounding neat in theory, we ask what image recognition is capable of doing and has already accomplished. For one, it has the ability to improve businesses. Also, day to day activities can become more efficient and enjoyable. And most importantly, image recognition has the vast power to aid the visually impaired.
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The 2016 Santa Barbara Bowl season is well under way! Artists like G-Eazy, the 1975, and Chris Stapleton have already stopped by, but there are plenty more acts to prepare yourself for. Here are some dates I’m looking forward to…
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We’re all familiar with the obstacles that come with scheduling work meetings. It’s something so simple, yet at times seemingly impossible.
Google Calendar has introduced a new “Find a Time” feature exclusively for Google Apps and Androids.
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Coachella Valley Music and Arts Festival brings in around 100,000 people into the desert city of Indio, California for two back-to-back weekends in April. This year I got to witness the music mayhem first hand during Weekend 1.
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What’s new with Facebook? As the company continues to improve, new technology is introduced. Facebook has announced chatbot and Live Chat. This has the potential to replace 1-800 numbers and other “Help” related outlets. Facebook is working with Live Chat developers who can potentially build contact buttons that directly message people for help on websites. Instead of having to email or call help stations, customers can interact with someone on Live Chat, which optimizes efficiency, timeliness, and customer satisfaction. Happy customers = Happy business.
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elder
