Feb 07

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ALT TEXT

This Sunday February 8th, for the first time ever, the Grammy Awards will be streaming live via CBS All Access, the CBS Television Network’s subscription video on demand and live streaming service. With a free one-week trial subscription, users can access the red carpet arrivals and all of the behind-the-scenes footage before and throughout the awards. The event will stream on multiple platforms such as the CBS app, CBS.com, GRAMMY.com, and the GRAMMY live app for iOS and Android.
The only seemingly downside to this full access and clever marketing tool: it is only available in 14 cities – New York City, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Detroit, Minneapolis, Miami, Denver, Sacramento, Pittsburgh and Baltimore. Lucky for you, however, if you happen to be in one of these 14, you’ll get legal and free access to live performances by Adam Levine and Gwen Stefani, Lady Gaga and Tony Bennett, Tom Jones and Jessie J, Annie Lennox and Hozier, Sam Smith, Ariana Grande, Miranda Lambert, Usher, Ed Sheeran, Common & John Legend, Madonna, Eric Church, and for the first time in 14 years, AC/DC.
Not only is the Grammy Awards expanding their viewership through legal streaming, but they are also capitalizing on a multitude of different social media platforms. Included in these are: Shazam, Snapchat, Tumblr, Twitter, Thinglink, Facebook, and Instagram. You can read more about the specifics of each platform here.

The marketing potential of this event is huge – perhaps even larger than any previous award show. This year’s Grammys may definitely be worth streaming from wherever you are, and even if you don’t get a chance to watch them, the odds that you’ll hear about them are definitely in your favor.

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Sep 17

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Ever since stepping into Topshop’s Las Vegas store several years ago, I have been in love with the UK brand. When I was in London this past year, I got the chance to go into several Topshop stores, including their flagship in Oxford Circus, and was amazed at how the brand has become basically a household name in the UK. They not only have innovative clothing at affordable prices, but they always have seemed on point with weaving technology seamlessly into their label and fashion shows.

This year at London Fashion Week (#LFW), they stood out above the others with their democratization of fashion by targeting the younger customer base with a social media takeover.

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Sep 09

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“Apple

This morning at 10am PST, the whole world gathered for the unveiling of the highly anticipated iPhone 6 at the Apple Live event in Cupertino. However, Apple not only revealed the details of the next iPhone but also debuted their very first product in the world of wearable technology. The Apple Watch, described as “a smartwatch with inductive charging, a square face, sapphire glass, swappable bands, a heartbeat sensor and a rotating digital crown” by TechCrunch, is Apple’s sleekest new product proving their innovation in the advancement of technological development.

While Apple made it very clear that the watch is not simply an iPhone on your wrist (the watch is only compatible with iPhone 5 and 5s), the list of applications and functions available on the watch holds its own against its mobile counterpart. The design of the watch is classic Apple, with remarkably clean features and lines. All the watches use the innovative “digital crown”, aka the spinning thing on the side of the watch, to access the different interfaces and utilities.

A quick description of the aesthetic differences between the collections:
WATCH: The standard 38mm and 42mm watch faces with leather and stainless steel bands in a variety of loop designs and colors.
WATCH SPORT: Made to withstand sport-style use, these watch faces are made with a 60 percent stronger alloy case. This collection also includes a “sport band’ made of durable Fluoroelastomer in a variety of bright colors.
WATCH EDITION: This collection seems to be the high-end collection, with Rose and Yellow 18-karat Gold 38mm and 42mm watch faces and leather straps.

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Jul 11

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“Americana
“Americana

The Lobero Theatre on Sunday, July 13 is staging the event Americana Live at 5pm! Americana Live will celebrate the Santa Barbara music scene by featuring six local artists: Erland, The Kinds, Doublewide Kings, Omar Velasco, Bear Erickson, and Haddon Cord. There will be food and sponsor exhibits to keep the feel-good tempo going throughout the event. The artists will play brief, yet stunning performances individually, and also collaborate with one another between sets. The event is supported and provided by one of our awesome clients, Clean Water Tour. And hey, it’s also sponsored by Oniracom (that’s us!) and the New Noise Foundation.

Don’t miss the savory sounds of these unique local SB musicians on Sunday! You can buy tickets for the event here, and be sure to watch the promo video reel below. Hope to see you all at the show!

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Nov 19

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Kermit Lynch Live at Great American Music Hall

Watch Kermit Lynch perform “Kitty Fur” at the Great American Music Hall in San Francisco, CA.

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Nov 14

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ALO - Dead Still Dance (Live at Farm Aid 2012)

Author: calia
POSTED AT 05:11 PM
ALO - Dead Still Dance (Live at Farm Aid 2012)

Watch this awesome live performance of ALO’s “Dead Still Dance” at the Farm Aid concert in Hershey, Pennsylvania on September 22, 2012.

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Nov 12

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This past weekend was full of New Noise Santa Barbara festivities. The New Noise Music Conference and festival kicked off on Wednesday with a couple of shows, and continued on Thursday, Friday, and Saturday. Thursday was filled with musical performances at various venues sprinkled around downtown Santa Barbara. Artists such as Tyrone Wells, American Dirt, Naked Walrus, and The City performed at Muddy Waters, SOhO, Whiskey Richards, and Velvet Jones.

Friday was fully packed with interesting panels all about new media and the music industry. This year, Jacob Tell and Mike Wald of Oniracom  lead a hands-on workshop about New Media for Traditional Business. Gideon Rubin Local Market Launch and Kyle Ashby of Kaldera Marketing were also panelists at Oniracom’s workshop. During the panel, Oniracom discussed how traditional businesses can use the internet and new media to captivate audiences and develop unique web presences. The audience even received a “digital marketing plan” worksheet to help them organize their own plan for their traditional business.

us

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Oct 08

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International artists are gathering together to bring peace, music, and common ground at the One World Concert this Tuesday (tomorrow!) October 9 at Syracuse University’s Carrier Dome. World Harmony Production has organized the “One World Concert,” which is “expected to be one of the largest gatherings of international artists ever to travel to the region.” (World Harmony Production).

one

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Sep 12

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When I discovered that the marvelous David Byrne and Annie Clark (also known as St. Vincent) were collaborating on an album together, I knew something magical was going to be produced. Yesterday, their album titled, Love This Giant was finally released. Although I had been listening to the album intently and continuously over the past few days, (thanks to the full stream made available by NPR) I gave the album yet another few listens yesterday since it marked their official album release date.

dann

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May 16

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This year’s Santa Barbara Earth Day Festival was sponsored in part by Oniracom, along with The Community Environmental Council (CEC), SONOS, and Horny Toad. The weekend-long festival saw plenty of visitors from the local Santa Barbara community along with local vendors of environmentally conscious products and services.

Welcome to Earth Day Festival

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May 05

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On April 12, 2012 Radiohead rocked the Santa Barbara Bowl yet again (full setlist here).  Mr. Yorke seems to love this place each time he plays, but who wouldn’t?  This outdoor amphitheater is much more intimate than Red Rocks or the Gorge, as it is set in the picturesque hillside of the Santa Barbar Riviera.  The often humorous banter between songs and loose energy connected audience & band in an unexpected manner.  We couldn’t help but be mezmorized by the LED backdrop and rotating screens, and being only a few rows back were able to capture some beautiful moments:

Videos courtesy of @marlosmassage

 

 

 

 

 

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Mar 09

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Jack Johnson with Jake Shimabukuro - Breakdown (live from Kokua Festival 2010)

Back in 2010 Jake performed at the Kokua Festival in Honolulu, HI. If you were there you may remember Jake performing “Breakdown” with Jack Johnson. On April 17th, the live performance recording of “Breakdown” will be available on the “Jack Johnson and Friends - Best of Kokua Festival” album. The proceeds from the album will go to the Kokua Hawaii Foundation.

For more information about the album go to: Back in 2010 Jake performed at the Kokua Festival in Honolulu, HI. If you were there you may remember Jake performing “Breakdown” with Jack Johnson. On April 17th, the live performance recording of “Breakdown” will be available on the “Jack Johnson and Friends - Best of Kokua Festival” album. The proceeds from the album will go to the Kokua Hawaii Foundation.

For more information about the album go to: http://kokuafestival.com.

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