Everyone knows (at least we hope) that as an Artist, building a solid email list is one of the most important things you can do to build and maintain your relationship with your fans.
A sound email list will turn your current fan base into an extremely solid one. The relationship that you foster with your fans, keeping them up to date on the latest news and them getting to know you even better is what’s going to build their loyalty and help you become even more successful.
Oniracom recently created and implemented an email list marketing campaign to increase the number of subscribers for G. Love and Special Sauce.
When designing the campaign we made sure we followed these 3 simple rules:
- Give fans incentive to sign up to the mailing list
- Promote the mailing list; feature it everywhere to increase it’s visibility
- Keep it simple for fans to sign up; don’t make it too complicated
By employing these 3 tactics and using a little Oniracom creative magic, we were able to grow G. Love’s mailing list numbers at a phenomenal rate. As might be expected, the mailing list continues to grow at this rate.
The case study below details our strategy and the step-by-step process we used to create this unique campaign. This case study among many others can also be found on our website - www.oniracom.com
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