Apr 28

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Facebook Showcase

Author: jimmy
POSTED AT 10:04 PM

A Facebook Fan page is one of the many ways for fans to stay connected with you.  More and more artists are recognizing the importance of a fan page.  They are going beyond the standard lackluster fan page look and feel to create pages that fans actually enjoy using and interacting with.

I have recently been browsing through the The Facebook Showcase blog to see what other artists, brands and businesses are doing to pimp out their fan pages.  There are tons of great ideas and examples of excellent page designs there.

One of the more notable fan pages (and also one that Oniracom designed!) can be found in the Celebrity and/or Enterainment categories - Lenny Kravitz!  The Facebook Showcase describes the page as having “a nice tab promoting his new tour dates”.  You can check out Lenny’s fan page here and “like it”!

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Jan 28

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During the summer of 2009, Lenny Kravitz embarked on a huge European Tour in support of his “Let Love Rule 20(09)” re-release.  We leveraged some serious social media tactics through the use of Facebook, Twitter, MySpace, YouTube, Kyte, iLike and more.  One of the most notable social media campaigns that we created used a very powerful Facebook tool: photo-tagging.

We took advantage of this Facebook feature and grew Lenny’s presence exponentially on Facebook.  The case study below details our strategy and the step-by-step process we used to create this unique campaign.  This case study among many others can also be found on our website - www.oniracom.com

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