During the summer of 2009, Lenny Kravitz embarked on a huge European Tour in support of his “Let Love Rule 20(09)†re-release. We leveraged some serious social media tactics through the use of Facebook, Twitter, MySpace, YouTube, Kyte, iLike and more. One of the most notable social media campaigns that we created used a very powerful Facebook tool: photo-tagging.
We took advantage of this Facebook feature and grew Lenny’s presence exponentially on Facebook. The case study below details our strategy and the step-by-step process we used to create this unique campaign. This case study among many others can also be found on our website - www.oniracom.com
