April 2011

Apr 29

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By Tyler Blue (Website | Twitter)

We can feel the planetary shift coming on. From weather to war to welfare, we can sense the world imploding and only hope to be part of its reinvention. Evolution is a powerful word and it can apply to so many different forms of life. Humans have evolved in synch with the music created around them. All of the great albums of music history serve as reflections of their generation on one level or another. I’m not implying the Beastie Boys’ Hot Sauce Committee Part 2 deserves consideration in this category…but it might. Their new album puts on a clinic in exploring virgin terrain while carrying a retro torch.
Depending on the listener’s state of mind, “Sauce” could be perceived as an expression of genius containing the secret to life or an overproduced piece of crap. After my maiden spin on headphones, I leaned towards the latter. Two more listens later and I was drinking the Kool Aid. Some of us have gathered a few gray hairs over the last seven years since the Beastie Boys’ last hip hop offering - the criminally underrated To the 5 Boroughs. 2007’s all instrumental The Mix Up was an aberration. Going strong since the mid-80s, the band was injected with a rare dose of mortality when MCA - AKA Adam Yauch - was faced with a bout of throat cancer. On the other side with a clean bill of health, this album is delivered anxiously, with a “strike hard at the brink of the apocalypse” sort of focus. Although, at points it puts on the guise of a half-baked lark which could come unraveled like a ball of yarn.

Following the model of previous albums, the first single - in this case the album’s first song - “Make Some Noise” - is its obvious alpha dog. Continuing where they left off with 1994’s Ill Communication, the Beasties establish a dirty precedent with layers of grit coated over the mix. We are instantly vaulted into a familiar comfort zone as this track kicks open the back door to reveal a party we thought ended a long time ago. It’s irresistible as ever but this time everyone’s wearing styley new clothes. “Sauce’s” rough-around-the-edges aesthetic hits its zenith on “Say It” which would be a parent’s nightmare blasting out of their kid’s room. A potential polarizer like “The Crunge” on Zeppelin’s Houses of the Holy, one has to wade through the sonic soup to embrace the primal stomp under the surface.

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Apr 29

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We are proud to present our updated Solutions Page on the Oniracom website.  We like using the filter by Solutions on the upper left.  Click on any Solution in the grid or alphabetical listing along the left column to launch a litebox overlay with details about our offerings.

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Apr 22

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Groupon,a deal-of-the-day website that is localized to major geographic markets worldwide, is very much in the hot seat when it comes to quick and easy deals. Recently, “Google Offers” a service provided by Google wants to take part in this new craze. The company has now gone live with a signup for beta programs in Portland, Oregon, several cities in California, including Oakland/East Bay and San Francisco, as well as areas around New York City.

Groupon has been notorious for its awesome deals. However, I am definitely curious to see what Google has in store. Especially, since they promise “50% off or more at places you’ll love.”

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Apr 22

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By Tyler Blue


Jerry Garcia struts offstage as the catharsis of a monumental “Morning Dew” still resonates through the air. The expressions on the audience member’s faces are as if they have been in the presence of God. The man who has just delivered the cosmic gospel only wants some cold water as he searches the green room. He exits, comes back in, sits down and takes a few bites of a cupcake before abruptly hustling back onstage to raise the roof with “Johnny B. Goode.” This is only one of many scenes you’ve never seen in any other concert video. In the discussion of that genre’s best, The Band’s The Last Waltz, Talking Heads’ Stop Making Sense and Pink Floyd’s Live at Pompeii tend to get the most mention, and deservingly so. What sets The Grateful Dead Movie apart from those classics and all of its peers, is how comprehensive it is in capturing every possible angle of every aspect related to producing and attending this series of concerts. Among other unique perspectives, we get to hang with fans munching on psychedelics while camped out in line for tickets, talk to a hot dog vendor who prefers the music of Sha Na Na, sympathize with a backstage door attendant dealing with persistent hippies and grasp the concept of “work hard, play hard” while the band’s crew gets debaucherous with a tank of nitrous…

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Apr 20

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With Greenpeace urging Facebook to ‘Unfriend’ Coal, social media is paying attention to energy use.  This INFOGRAPHIC about energy use in data centers is quite interesting.

Data centers are massively energy intensive, comprising about 1.5% of the United State’s energy usage. While we use the internet more, this percentage will grow alongside unless we find new ways to become energy efficient.

Be sure to read more to see the full INFOGRAPHIC as the one below is abbreviated.  (Thank you to Peer1 for the INFOGRAPHIC).

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Apr 12

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Thank you to Ignite Social Media for this great INFOGRAPHIC about our average consumption of social media.

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