Fifteen years ago, the only hope for a band was to play locally, generate a dedicated fan base and pray to be discovered by a major record label. There was little to no money to be had in the realm of independent music, and the odds of your band getting national recognition were little to none. Nowadays however, through social networks like myspace, twitter and facebook, bands of all levels of popularity have been able to gain recognition within their own social circles and beyond.
In the digital age, it is becoming increasingly simple and affordable to create, record, produce and distribute your own music. And the good folks over at ReverbNation (RN) are revolutionizing the band merchandising business as well. RN recently introduced a store application to their already popular music industry website. Through their service, any band is now able to create, design and distribute their own quality merch with absolutely zero overhead costs. The merch is not made until it is bought by fans, and on top of that, the bands are able to price their merch at their own discretion at any price above production. RN also developed facebook applications to work along with the store, allowing fans to purchase merch directly from a bands facebook page. Check out the RN Store.
Check out more in a recent article on wired.com.
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