August 2014

Twitch, a video gaming community started up in 2011, has recently made a deal to be bought by Amazon for a whopping 970 million dollars. Twitch is a live streaming video platform focused mainly on combining interactive experience, live video streaming, and video games. The site offers live viewings as well as on demand requests for video game content.  Rumors earlier this summer suggested
that Google was positioning to acquire Twitch for a one billion dollar deal. Recently Twitch announced Amazon would be buying the company. 

The surprising merger is Amazon’s largest purchase since Zappos in 2009 (Forbes).  Initially, the fit might seem unnatural, but the CEO of Twitch is hopeful of this new merger, and is excited to work with Amazon to expand their company while keeping the buildings, employees, and general work community the same. 

They also share similar goals and Amazon will be able to supply the company with the resources to further expand and better Twitch’s online community (Mashable).

It seems that Amazon acquiring Twitch will be for the best interest of Amazon and Twitch users alike, in that Twitch will remain fairly independent.  The rumored Google deal fell through due to potential antitrust issues attached to purchasing Twitch (because of Google’s ownership of YouTube, one of twitches main competitors). One major advantage Twitch has over YouTube is its massive live video streaming community. Another fear faced by Google was the fact that Twitch video streamers often play unlicensed music in the background which could serve for some legal issues if Google were to acquire the company. The Amazon-Twitch acquisition is set to finalize later in 2014, according to Twitch. 

This September, a new app is going to make you feel like it’s your payday! The new iPhone 6 is supposedly debuting a new payment platform based on near field communication.  Near field communication “is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity” (Mashable).

This near field communication will not only provide iPhone users the ability to store coupons and credit card information on the phone, but also “present and anticipated applications include contact-less transactions, data exchange, and simplified setup of more complex communications such as Wi-Fi” (Mashable). The main goal of this new payment platform is to be able to replace a person’s wallet with just a simple device on the iPhone.  Instead of carrying around multiple credit cards in a wallet in your purse or back pocket, all you need to do when making a payment is to swipe your phone, how crazy!

The rumors have consisted of many people with mixed emotions about this new payment method.  The new iPhone is said to premiere on September 9th and that is exactly when the rumors will be put to rest! Excited to see how this new iPhone will turn out!

The Ice Bucket Challenge, known as the challenge that supports the ALS foundation, has grabbed the attention of people worldwide. When checking Facebook, Instagram or Twitter, there is constantly a post about the ice bucket challenge, a picture, or a video of someone participating in the challenge. This challenge is “inevitable” and “unavoidable” (Mashable).  There is not one person who hasn’t heard about this challenge or doesn’t know someone who was nominated to participate. When a cause becomes this powerful via social media, we need to ask: why are people so interested and continuing to stay engaged?

The challenge allows the public to engage with one another and unite to do something for a great cause!.There’s a personal satisfaction that results from participating in the challenge, and the participant feels gratification after the challenge (Mashable). Having an ice bucket dumped on your head not only helps raise awareness for the ALS foundation, but also the participant feels as though this challenge does something for them personally. The participant is publicly called out on the Internet to support the cause, therefore they literally sees themselves in the public eye as a supporter of a great cause. Another reason why this challenge has been successful is that it’s simple and fun. Both donating money and getting a bucket of ice poured on your head take minutes, and hey, it’s also pretty fun.

Instagram unveiled their newest venture in the app world this morning: Hyperlapse.

Hyperlapse is exactly what it sounds like: “a new app to capture high-quality time lapse videos even while in motion.” according to Instagram’s official press release.

Mike Krieger, Instagram’s co-founder and CTO told Wired that “this is an app that lets you be in the moment in a different way…we did that by taking a pretty complicated image processing idea, and reducing it to a single slider. That’s super Instagram-y.”

Hyperlapse is very much like taking an entire $15,000 setup and creating a cinematic-grade time-lapse video, with different speed options to create different “looks”, and image-stabilization, which is the key to it all. The product team behind the app are product designer Chris Connolly and software engineers Thomas Dimson and Alex Karpenko. Karpenko actually created the first image-stabilization technology for smartphone videos with Luma. This was added on to by Dimson, who after realizing that smartphones had the built-in technologies that could stabilize video footage. This developed into a prototype app, which was the start of Hyperlapse.

All you have to do is shoot a video, pick how fast you want it to speed up (the options range from 1x to 12x) and then save it to share with others. The interface is remarkably clean and very similar to Instagram, but the decision to develop it as a separate app stems from Hyperlapse being such a distinct idea that would be shrouded if it was simply added into the existing Instagram app.

Excited to try this out, and see how users get creative with this app!

There are many updates to be expected in the social media realm—Ads on Snapchat, ad opportunities on Instagram, and Vine video imports/edits are on their way!

Recently, Instagram launched a suite of deeper analytics for advertisers that is made to offer greater visibility into viewing campaigns on the network. The program will be rolled out to Instagram’s ad partners such as Levi’s, Hollister, Taco Bell, and more. It will leverage Facebook’s demographic information and let advertisers see an age- and sex-based breakdown of users interacting with branded messages. The metrics will allow advertisers to get a detailed view of all ads and posts which can be sorted by impressions, likes and chronology. According to a post by Mashable, “The idea is to see which types of creative are working best.” This will be a great tool and insight for brands to be more effective with advertisements on Instagram.

Along with updates and ads, Snapchat is planning to jump on the bandwagon and broaden its offerings with ads, TV and movie clips and news articles. The content would display on its ad service called Snapchat Discovery. Brands like Taco Bell and McDonald’s have already launched accounts on Snapchat and others have made deals with stars on the platform to distribute branded messages. Snapchat plans to woo advertisers by reaching out to companies with its “Snaps” concept and having ad messages sent over the service. It is to be expected this November to start seeing more promotions through Snapchat “stories” or content from TV shows. Find out more on the Snapchat report here.

Lastly, an update for Vine allows users to import existing videos from a phone. This is competing with Instagram’s 15-second video option as opposed to Vine’s six seconds videos. In addition, the app will also let you edit the imported video such as duplicating portions of the video or muting the audio. Along with the updated feature, Vine added a grid to help properly compose your shot. Whether you import an old video or shot a new one within the Vine app, you are now able to edit videos faster and with more precision. Read more about the Vine update here.

Next week is the moment we’ve all been waiting for… Jack Johnson at the Santa Barbara Bowl. What could get better than that, right?

We’d argue a show that actually reduces plastic consumption and promotes a plastic-free lifestyle to aid the environment, of course! LoaTree, Jack Johnson, and Klean Kanteen are launching a wonderful campaign at the Santa Barbara Bowl on Sunday, 8/31 and Monday, 9/1 in conjunction with Jack’s two shows called #MyCupAndMe. Patrons will be encouraged to purchase reusable cups to help the Bowl meet its sustainability goals. By purchasing a reusable cup, you will receive $1 off any beverage every time you use the cup. You can help green the bowl by rocking the cup!

“We consider ourselves not only hosts of our musical guests, but stewards of the Bowl’s land,” says Rick Boller, Executive Director at the Santa Barbara Bowl. “We are part of this amazing community who supports the Bowl.” LoaTree also states, “The #MyCupAndMe campaign is the Bowl’s first effort to begin addressing the serious problems associated with single-use plastics which is part of their broader venue-wide waste reduction campaign.”

This campaign will begin at the two Jack Johnson shows, but will continue throughout the rest of the 2014 season at the Bowl. AND you can qualify for some prizes by participating in the campaign. Get the details below from LoaTree!

1) Starting August 18th, register online at http://www.MyCupAndMe.com to capture your commitment to reducing single-use plastic by telling us stories of the steps you’re taking to eliminate plastics from your personal lives. All entries will be registered to win. Winners will be selected and notified by email on Saturday, August 30th. Register TODAY!

Prizes include Jack Johnson CD’s and ukuleles, autographed by Jack, Jack Johnson branded Klean Kanteen stainless steel pints and more! Additional prizes will be given away throughout the Bowl’s season for ongoing #MyCupAndMe supporters.

Images leaked Tuesday by Android Police supposedly show the long-awaited joint effort of Google and Youtube. The new service, titled Youtube Music Key in the screenshots, will also mean changes for Google’s existing service: Google Play will reportedly become Google Play Music Key.

While i’m still not entirely seeing the appeal of yet another music subscription service, many of the features do seem interesting:
- A free trial month will be offered, and thereafter $9.99/month
- At least 20 million music tracks in the music library available to users
- Additional content such as concert footage, covers and remixes
- Offline playback of music videos and songs with audio-only option for background and screen-off listening

The most interesting claim in my opinion is the statement that all of this can be done “without an Internet connection” and the options for screen-off listening. However, i’m still unsure if this is enough to set it apart from the already existing services such as Spotify, Beats Music, and Google Play and draw users to pay for the service.

There is still not word on when any of this will be released or a predicted launch date, so we will have to wait and see how the final product develops and if it’s anything like the leaked images.

FYF 2013 completely won me over, and it instantly became one of my favorite festivals. From the music to the giant emoji balloons to the food trucks to the overall ~vibes~ of the festival, FYF was an amazing experience and one of my best memories from last summer. This year’s lineup is, in my opinion, one of the best lineups of the festivals this season, and here’s a quick preview of what i’m most excited for:

Want to know what we have been listening to lately? Check out our August playlist below and take a look at what some of the staff members have to say about their picks. Such a great playlist, definitely one of my all-time favorites from the Oni crew.

Keir:
I’ve been on all-Spoon-all-the-time since a few days before their new album came out. Standouts from that one for me are “Inside Out,” “Do You,” “Outlier,” and “They Want My Soul.” However I’m just about to dive deep into the new FKA twigs, starting with “Two Weeks” and “Pendulum.”
1. Inside Out - Spoon
2. Do You - Spoon
3. Outlier - Spoon
4. They Want My Soul - Spoon
5. Two Weeks - FKA Twigs
6. Pendulum - FKA Twigs

Calia:
Ryn Weaver, Broods, MØ, Laura Welsh… basically really interested in those soulful ladies with that catchy pop tune in the background.
7. Octahate - Ryn Weaver
8. Mother & Father - Broods
9. Pilgrim - MØ (MS MR Remix)
10. Cold Front - Laura Welsh

Justin:
11. Late Bloomer - Jenny Lewis
12. Love Never Felt So Good - Michael Jackson
13. Keep The Car Running - Arcade Fire

Haaris:
NICE!!!!
14. Heavy Rain - Boris
15. They Dream - Bear In Heaven
16. Lemonade - Sophie
17. The Gold Chair Ate the Fireman - Le Butcherettes
18. Chimes - Hudson Mohawke
19. Forerunner Foray - Shabazz Palaces
I went a bit overboard, sorry

Drew:
Blake Mills new songs are amazing
20. If I am Unworthy - Blake Mills
21. Waiting for Loretta Too Long - Joe Purdy

Tracy:
22.Don’t Wanna Dance - MØ
23. Rather Be feat. Jess Glynne - Clean Bandit

Tad:
24. Time Stand Still feat. Aimee Mann - Rush
25. Save Me - Aimee Mann

Jacob:
26. Mission Statement - Weird Al
27. The Line - Phish
28. Quality Control - Jurassic 5
29. Montana - Frank Zapata

Earlier this year on April 9th, Facebook announced it would be moving its messages completely out of the app and into the standalone messenger app, thus forcing users to download the app in order to send and receive messages.

Over this past weekend, the changes began to ramp up speed when messages started disappearing from the Facebook app, making the only way to access your messages on mobile be through the Messenger app.

Today, Mashable published an article about the newest development in the Facebook Messenger app discussion: being able to retain your messages on the Facebook app without having to download the separate Messenger app. Turns out, if you simply start the download of the Messenger app but stop it before it’s installed, your messages will show up back in the main Facebook app.

While I have been an avid user of the Facebook Messenger app for as long as I have had an iPhone, I can understand the qualms users have over downloading the Messenger app, as well as the desire to keep everything into one app. Privacy issues remain rampant, and although this Huffington Post article lays out most of the questions and answers, users still have their doubts regarding security, especially now that they are being forced to download the separate app. While it doesn’t seem like there is any other choice at this point other than to download the Messenger app, this loophole is probably the last resort. Personally, I could see this new change coming, as Facebook’s claims over the past few years about the quality of the app versus in-app messaging (it is indeed faster) seemed to somewhat allude to this change. All in all, Facebook’s control over our lives does seem at times a bit forceful, but I don’t see any need to panic over privacy or security because of this requirement. Yet.

The super amazing Santa Barbara Veterans Day International Marathon got a new and fancy responsive web design! The site features information about each of the races, which includes maps of the courses, what to do on the day of the race, and more. Head over to the site to register to run America’s Riviera today!

Blind Tiger is a brand new restaurant & bar in the heart of downtown Santa Barbara. We built their entire web presence and designed their full menu and promotional materials from the ground up. They are pre-opening THIS week for Fiesta and will be holding their official Grand Opening during Labor Day Weekend. Be sure to check it out if you’re on State Street!