May 2013

May 29



Our previous client and good friends at A Year Without War are bringing a brand new film titled Following the Ninth to Santa Barbara for its premiere.

Following the Ninth is a documentary about the global impact that Beethoven’s Ninth Symphony has had at this time in our history. The film praises, “From Europe through Africa to Asia and the Americas, the Ninth Symphony is continuously performed celebrating our common humanity and joyous existence.”

The premiere will take place on June 4th at 7:00pm at the Marjorie Luke Theatre. Tickets are $10.00 and can be purchased either online, at the Marjorie Luke Theatre box office, or by calling 805-965-0581 #2476

Head over to Following the Ninth’s website to view the trailer. We hope to see you all there!

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May 28


Flickr rolled out some new features and a hot new design that offers higher resolution, a news feed, and more.

Landing on the home page, you’ll already notice the brand new design, bigger images, and crisper resolutions. Flickr is giving all its users 1 terabyte (yes terabyte) of space. This makes way for bigger and better images.




Mashable explains that the “news feed” feature is a bit similar to the Instagram news feed. To see this feature in full, check out their video that takes you through the new Flickr here.

Sharing is now also easier on Flickr. Once you post, you can easily share to Facebook. Twitter, Tumblr and more.

Overall, the new design is much more progressive in the digital/social media realm and the endless amount of space and higher resolutions are sure to make all Flickr users happy.

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May 22


In case you missed it, you can see Jack’s full segment on The Today Show this past Monday here.

He talked about the lovely Kokua Hawaii Foundation and his highly anticipated new record. More coming from Jack soon!



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May 21


I used to watch Back to the Future and dream of how cool the world would be once we all had hoverboards and time traveling Deloreans, but as it turns out, the truth just might be stranger than fiction. Ladies and gentlemen. I give you the bizarrely great new tech of the future that is happening right now. Crazy right? Here are a few of my favorites so far.



The Tupac Hologram of Coachella is not really new news, but this is the stuff of Star Wars people.  We are living the dream.  There are so many possibilities at stake in the entertainment world and I can not stop geeking out about it. Supposedly there is to be a TLC Reunion … this pick is for you Lisa ‘Left Eye’.

Stick ‘N’ Find


Don’t be fooled by this lame name. This is revolutionary on a scale of one to Post-Its. The Stick ‘N’ Find is that thing that every forgetful 20-something like me has ever wished into existence: It is a small “sticker” that is connected to Bluetooth and through an app, you can find whatever it is stuck to. You know what that means? I will never lose my keys again… Probably. See the site here

Solar Power

Again, the concept of solar power has been around for quite some time, but according to this MIT Technology Review, there is a solar power conversion that will harness 50% of the sun’s energy versus the typical 20% that exists at the moment.  The implications this can have for sustainable and affordable energy could mean great things for our future.

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May 20


Viral Dove Campaign

Author: alex

Dove - the skin care brand - has the most viewed viral advertising campaign ever. It got there because of three key features: honest, simple, and patient.

The campaign relies on testimonials, but unlike most commercials who do the same, the people on screen clearly want to testify. They aren’t actors selling something. They’re regular, seemingly middle class people talking, and they just happen to be on screen.

There are no exotic locations, no sweeping vistas, or elaborate sets. The setting is a typical workplace without ideal lighting, however the set shown here looks much closer than, say one from Victoria’s Secret.

Since Dove did not constrain themselves to 30 or 60 second ad, they had time to tell a story. Over the course of the 3:01, we start to see what the artist Gil Zamora is doing right along with the women. They build a relationship with both sides and as a result, are both surprised and pleased when the reveal finally comes. There was no need to fit everything into very little time. If you have an honest story to tell, it will spread.

Check out the advertising campaign below and tell us what you think!

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May 16


Greetings fellow dreamers! This month we are giving you a jam packed playlist that’s essential for any and all road trips. We’ve got a whopping 118 tracks on this playlist that’s sure to last you on long car rides. Enjoy and feel free to *collaborate* if you have an Rdio account. Click our playlist below and then simply click “collaborate” to add your own personal tracks to the mix!

My picks:
“July” - Youth Lagoon
“Recover” - CHVRCHES
“Hold On” - SBTRKT
“You Make My Dreams Come True” - Hall and Oates

“Movin’ Right Along” - The Muppets

“San Francisco” - Foxygen
“When My Time Comes” - Dawes
“Don’t Let me Down” - Solange

Sam’s Town - The Killers (In its entirety)
The Devil and God are Raging Inside Me (In its entirety)
From Under the Cork Tree - Fall Out Boy (In its entirety)
Aim and Ignite - FUN (In its entirety)

“Casey Jones” - Grateful Dead
“Ramble On” - Led Zeppelin

Enter the 36th Chamber - Wu Tang Clan(In its entirety)
I Love You its Cool - Bear in Heaven (In its entirety)
Sea of Cowards - Dead Weather (In its entirety)

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May 09



Image taken from Mashable

As of today Youtube, the provider of cute puppy videos, funny news interviews turned viral and the just plain bizarre, is now implementing paid subscriptions to select partners. What does this mean exactly? It means that starting with a subscription fee of 99 cents or more per month, about 50 of Youtube’s top partners will no longer be free.

From a business standpoint, it makes complete sense. In order to keep supporting the higher valued content, YouTube needs to implement changes that actually place higher value on said content. However, in the age of Netflix, Hulu+ and countless other entities segregating content into free and paid subscriptions, the web-scape seems to be shifting in a major way. 

This isn’t an outrage and this isn’t the end of the world. What I do believe is that we can expect the days of television, film and the web as separate entities are coming to a close.

The lines have been blurring for the last five years in the media world with smartphones, iPads/tablets, and Xbox or Wii becoming a main video console for many. It seems that with recent changes such as this new feature with Youtube, we are closer than ever to all of these mediums merging, placing an emphasis on better content, while also creating revenue for that content. With this emphasis on better content, it seems YouTube is really trying to focus on fostering a greater creative environment rather than shafting its biggest fans. 

Rest assured puppy fans, nothing is happening to your favorite cuteness addiction, just the content that actually has a good deal of production value behind it. 


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May 06



Oniracom developed an interactive album release campaign for Everfound, a new band out of Colorado. The campaign leverages Twitter hashtags as a means to vote for songs. Fans are able to listen to previews of every track from the album and vote for their favorites. The song with the most votes is released at a set time based on the countdown timer on the website.

Get a full video walk-through of the site below, and be sure to visit it here!

Oniracom Portfolio | Everfound ( from Oniracom on Vimeo.

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May 02


We’re already well into 2013, (which is scary) and there are loads of new, exciting films that are being released within the next few months. There’s some obvious ones that we’re stoked about, and some…  not so obvious ones. A ton of sequels, a few remakes and more. Check out our picks below and watch the trailers if you haven’t already!

The Great Gatsby - Leonardo DiCaprio AND directed by Baz Luhrmann. This is going to be one extravagant depiction of the roaring 20’s, as it should be.
The Hunger Games: Catching Fire - Read all 3 books in about a week and it’s killing me that I have to wait all the way until November for this to be released.

Ender’s Game

Kick Ass 2
The Way Way Back

Monsters University - Pixar follow up to Monsters Inc with Billy Crystal & John Goodman!
Anchorman: The Legend Continues - Will Ferrell as Ron Burgundy, again… enough said!
The Hobbit: The The Desolation of Smaug - More 3D 48fps from Peter Jackson?  Why yes, I think so.
Star Trek Into Darkness - J.J. Abrams brings back the cast of the Enterprise including a young Captain Kirk.

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May 02



A BIG congratulations to Hillary Hauser and Heal the Ocean for working hard to remove the septic systems from Rincon Point, South Santa Barbara County and North Ventura County.

Hillary Hauser and Jeff Young created Heal the Ocean in 1998 for this extremely important environmental project. For the past 15 years, Heal the Ocean has fought through countless lawsuits in order to make the impossible happen.

The press release that was released yesterday notes just how important this project was to the community. It states, “Surfers, who had asked Hauser to start the campaign and who had complained for years about getting illnesses from surfing the world class Rincon Point, held fundraising surf contests to raise money for the cause, and much funding came through HTO donors and finally, the Rincon homeowners themselves.” Hauser also said, “This road has been so long and hard that at our Board meeting tonight, we all looked at each other and said, ‘Can this really be over?’”

There will be a hearing for the Board of Supervisors as well as the CSD Board of Directors on May 7 at 5pm at the District Hearing Room at 5300 6th Street, Carpinteria.

Another CONGRATULATIONS to Hillary, Heal the Ocean and everyone who has helped push this project forward!

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