Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our 15-year history. After such long a stretch of time, something has to change or complacency creeps in, threatening future creativity. As we pivot to specific offerings for a select clientele, our identity will reflect that.
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Oniracom and AIGA Santa Barbara have collaborated on several events over the past few years, but this latest one might just be the best. We are proud to sponsor AIGA SB’s joint event with StartupSB, “Convert Like Crazy: 10 Design and Copy Hacks You Can’t Afford to Miss,” taking place April 15 from 6:30-8:00pm at Workzones.
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Oniracom’s latest collaboration with AIGA Santa Barbara happened this past weekend, when CEO Jacob Tell and Art Director Tad Wagner reprised their roles as reviewers at AIGA SB’s annual Portfolio Day. For those of you who might not know, AIGA is the professional association for design, and AIGA Santa Barbara is one of 70 chapters across the nation. For me, one of many cool benefits of being AIGA SB President is being able to include Oniracom in our design-related, educational, and networking events for the local creative community.
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Sonos has been a wireless stereo powerhouse in Santa Barbara for over a decade, reinventing audio for the digital age. Here at Oniracom, we’ve been beefing up our music system with Sonos gear since January, and it’s definitely made an impact.
“After I listened to classic albums on our Sonos such as Pink Floyd’s Dark Side of the Moon, The Doors’ Morrison Hotel, and The Beatles’ White Album I heard new things in the music I never had,” said our CEO Jacob Tell.
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Oniracom’s latest collaboration with AIGA Santa Barbara happened last week, when our own Mike Wald presented “Adaptive Thinking for the Modern Web.” For those of you who might not know, AIGA is the professional association for design, and AIGA Santa Barbara is one of 69 chapters across the nation. One of many cool benefits of being on the AIGA SB board of directors is being able to put on great design-related, educational, and networking events for our local chapter and community.
Mike presented an agile, adaptive approach to web development: overcoming design-vs.-programming tension with techniques and tools to eliminate obstacles and complete projects. Over two decades into the practice of website development, the ever-present tension remains between design vs. programming, aesthetics vs. practicality, left brain vs. right brain. Resolving that tension in order to complete projects has taken many forms, the most successful always boiling down to “are we moving toward the goal, or moving away from it?“ Mike advocated jumping right in to get the job done, fostering improvisation and communication between creative colleagues to eliminate mental and procedural obstacles blocking the finish line.
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For those of you who might not know, AIGA is the professional association for design, and AIGA Santa Barbara is one of 69 chapters across the nation. One of many cool benefits of being on the AIGA SB board of directors is being able to put on great design-related, educational, and networking events for our local chapter and community. Oniracom has already been part of many AIGA events (Jacob and Tad have been Portfolio Day judges, and Oniracom hosted a studio tour this past May), but the biggest bang so far was definitely last Thursday’s “Art of Music” discussion, where Jacob was a panelist and I co-moderated with David Cowan, also of AIGA SB.
We were thrilled to be speaking with some legendary heavy hitters: Hale Milgrim (former President/CEO, Capitol Records); John Kosh (former Creative Director, Apple Records; current Principal at Ten Worlds Productions), and Andy Engel (former Art Director, CBS Records; current Principal, Andy Engel Design, Inc.), and they did not disappoint. The combined wisdom from our featured panelists was a great blend of business, design and inside information, and music by DJ Darla Bea helped set a groovy tone. Here’s a quick rundown of what we covered (full audio at the AIGA SB website; all photos by Tad Wagner):
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