Apr 23

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St. Vincent Digital Marketing Success

Author: intern
POSTED AT 09:04 AM

On February 25 of this year St. Vincent released her fourth album, St. Vincent. Critically acclaimed upon its release, what makes this album so significant from a marketing standpoint is the immense success of its sales immediately following its release. In its very first week on the shelves, St. Vincent sold 29,506 albums - a significant increase from the first week sales of her last album Strange Mercy. While no single factor can take credit for the overwhelming success of St. Vincent, the digital marketing campaign headed by The Found Group deserves some special attention for the methods they used in this campaign.

The Found Group, a company that provides “integrated digital marketing campaigns…for the music industry” utilized their own web tool, found.ee to target and retarget pools of potential customers and fans. A currently exclusive service, found.ee uses a shortlink to track how fans have interacted with their advertisements and what content from an artist a fan has viewed. They then program these links so that fans will be redirected to new content and advertisements instead of the same repetitive content over and over again.

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Nov 21

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Best discovery o’ me life.  You can set your language on Facebook to Pirate.

That’s right, just a few clicks and facebook becomes a whole lot more piratey.  No more of this you have an event invitation.  NO!  Now you can have “grog fests sighted from the crow’s nest”  And no facebook won’t ask you “what are you doing?”  It’ll ask, “what Arrrr you doing?”  or “what be troubling ye?”  So there ye go. It’s awesome.  If you want to enjoy the awesomeness, just go ahead and log into facebook, head to the bottom of the page click language and switch it to “English (Pirate).”  Ye won’t be disappointed.


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Nov 17

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Electric Didgeridoo

Author: intern
POSTED AT 12:11 AM

Electric Guitars are cool, and everyone knows it.  Now check out the electric didgeridoo!  Creator Kyle Evans explains how he created this incredible instrument:

I created this instrument to experiment in the combination of the organic sound qualities of a didgeridoo with the advanced signal processing capabilities of modern computer programming and sound synthesis. This custom built didgeridoo features externally mounted modules that allow the performer to process and manipulate the sound of the instrument in real time. All control data is transmitted wirelessly via blue tooth and is controlling several audio processes created in a custom-built software environment. If you have any questions about the instrument please feel free to ask.

Read the full blog post here.

http://www.myspace.com/kyleevansmusic
http://yaktronix.blogspot.com/

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Nov 06

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I am an image addict, I search and peruse and hunt all day long.  It’s quite fun to see what all is out there on the internet, but at times it can be a bit disappointing.  Here is one discovery I made not so long ago.

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The Hannah Montana Best Of Both Worlds DVD Cover







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Stock Photo of a Crowd.

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