Nov 19


PACHAMAS Kickstarter Campaign!

Author: jennamarks


PACHAMAS are new interactive pajamas that come to life! The brand hopes to inspire kids to make their dreams come true through this unique digital experience. They’ve launched a Kickstarter campaign and they need your help!

The pajamas are made from organic cotton and come with a reality app and companion book, soundtrack and its own card game.The goal of the pajamas is to allow the kids to dig deeper into their imaginations and become connected with nature. It promotes the healthy development of today’s children and makes parents feel more comfortable knowing that their kids are spending their time becoming more involved with nature and learning new things.

Aaron Ableman, the chief creative officer of these pajamas, believes that this is “nutritious children’s entertainment” and it uses the “power of music and storytelling to transform children’s lives”. This is the world’s first interactive dream wear line that “can change the world one pair of PJs at a time.  Help support their mission at their Kickstarter campaign here!

Read More… Post Comment

Nov 05


AIGA Event

Tomorrow, AIGA Santa Barbara is hosting The Art of Music: Translating Sound to Sight at the Balboa Building (735 State St.) from 6 to 8 p.m. Organized by our very own designer/developer Keir DuBois, the event will include presentations by Capitol Records president Hale Milgrim, former Apple Records art director John Kosh, former CBS Records art director Andy Engel, and our CEO Jacob Tell! Each will be sharing their personal experiences with the processes of designing iconic album artwork, gig posters and illustrations to show how artists transform their songs into something visual.

Keir was interviewed by the SB Independent recently to talk about the event. He is beyond excited to have these legendary artists speak at this event. He stated, “I still get starry-eyed thinking about what it was like to work somewhere like Capitol Records, so we like to draw a balance between inspirational stories for creative professionals and discussing the practicality aspects of the job.” You can read the full feature here.

Admission to the event includes food, wine, and music spun by DJ Darla Bea that you won’t want to miss. To learn more about the event visit!

Read More… Post Comment

Aug 29


Apple Preview

Author: jennamarks

This September, a new app is going to make you feel like it’s your payday! The new iPhone 6 is supposedly debuting a new payment platform based on near field communication.  Near field communication “is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity” (Mashable).

This near field communication will not only provide iPhone users the ability to store coupons and credit card information on the phone, but also “present and anticipated applications include contact-less transactions, data exchange, and simplified setup of more complex communications such as Wi-Fi” (Mashable). The main goal of this new payment platform is to be able to replace a person’s wallet with just a simple device on the iPhone.  Instead of carrying around multiple credit cards in a wallet in your purse or back pocket, all you need to do when making a payment is to swipe your phone, how crazy!

The rumors have consisted of many people with mixed emotions about this new payment method.  The new iPhone is said to premiere on September 9th and that is exactly when the rumors will be put to rest! Excited to see how this new iPhone will turn out!

Read More… Post Comment

Aug 28


The Ice Bucket Challenge, known as the challenge that supports the ALS foundation, has grabbed the attention of people worldwide. When checking Facebook, Instagram or Twitter, there is constantly a post about the ice bucket challenge, a picture, or a video of someone participating in the challenge. This challenge is “inevitable” and “unavoidable” (Mashable).  There is not one person who hasn’t heard about this challenge or doesn’t know someone who was nominated to participate. When a cause becomes this powerful via social media, we need to ask: why are people so interested and continuing to stay engaged?

The challenge allows the public to engage with one another and unite to do something for a great cause!.There’s a personal satisfaction that results from participating in the challenge, and the participant feels gratification after the challenge (Mashable). Having an ice bucket dumped on your head not only helps raise awareness for the ALS foundation, but also the participant feels as though this challenge does something for them personally. The participant is publicly called out on the Internet to support the cause, therefore they literally sees themselves in the public eye as a supporter of a great cause. Another reason why this challenge has been successful is that it’s simple and fun. Both donating money and getting a bucket of ice poured on your head take minutes, and hey, it’s also pretty fun.

Read More… Post Comment

Jul 15


Lyft/Uber vs. City Cab Services

Author: jennamarks


Technology is causing traditional city cab services to halt and reevaluate their infrastructure due to the rising new apps Lyft and Uber.

Lyft and Uber cars are being ticketed and towed in order to try and minimize the negative effects on city cab drivers (Mashable). For example, Uber is currently banned in Portland, Oregon because of the opinions of taxi companies and established regulatory rules and is considered to be “violating local laws” if operated in Texas. However, cities like San Francisco and Los Angeles have widely accepted the idea of Lyft and Uber. Although the companies are thriving in Los Angeles, a major problem is the amount of citations distributed to Lyft and Uber drivers at the LAX airport. According to NBC Los Angeles channel 4 news, the police believe the ride share services are violating state regulations, which include their ability to pick passengers up from the airport. Lastly, in Seattle, the local city council passed an ordinance that would limit the amount of Uber, Lyft and other rideshare services on the road. Uber and Lyft are trying to get this ordinance overturned with their plans to introduce insurance coverage for the drivers of the cars. 

Even with disputes about Lyft in the U.S., they have secured money to make an international launch (Mashable). The company however, will have to compete with the already well-established app, Uber. This international launch will bring about the promotion of filling every seat in a car and maximizing the concept of carpooling. A pink mustache is one way in which Lyft cars can be identified, and it doesn’t just physically represent Lyft, but also characterizes them as one of the best ways for people to travel. This company is an advocate of making a big city seem smaller and bringing people together through transportation. Lyft community drivers are background-checked and interviewed in order to provide the most enjoyable travel experience possible. Lyft is now available in more than 20 cities across the country.

After hearing about the controversies of these apps, do you believe they should be seen as a positive asset to the ride share service? Do they have what it takes to be better than a regular taxi company? We think apps like Lyft and Uber can be a great service to use for your travels and are setting trends for the future of city cab services. Check out the apps on Google Play or iTunes!

Read More… Post Comment