Feb 23

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Jack Johnson and Friends - Best of Kokua Festival

Author: marissajaffe
POSTED AT 11:02 PM
Categories:
Jack Johnson, Music Festival, Kokua, Tour, Live Album, Non-profit

We are excited to announce that our longtime client and friends at Brushfire Records will release Jack Johnson and Friends - Best of Kokua Festival on April 17th. The album features a 13-track compilation of live performances from Jack Johnson’s Kokua Festival benefit concert for the Kokua Hawaii Foundation. Johnson will be joined by John Cruz and Paula Fuga for an intimate seven-date, all-acoustic tour of the beautiful Hawaiian Islands. The tour will be hitting Kauai, Oahu, Maui and the Big Island.  Proceeds from Jack Johnson and Friends - Best of Kokua Festival and the tour will benefit the Kokua Hawaii Foundation which strives to provide students in Hawai’i with activities to enhance their appreciation and care for their enviroment.

BestOfKokuaCover

Jack Johnson and Friends - Best of Kokua Festival highlights the six amazing years of onstage collaborations with legendary musicians like Willie Nelson, Jackson Browne, Eddie Vedder, Ben Harper, Dave Mathews, Ziggy and Damian “Jr. Gong” Marley and more.
Jack Johnson and Friends - Best of Kokua Festival live album will be released on April 17th and stay tuned for the Best of Kokua Festival online store! Click here for more info.

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Jan 27

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Social Media Amplifies Super Bowl Commercial Phenomenon

Author: marissajaffe
POSTED AT 01:01 AM
Categories:
Social Media, Marketing, Facebook, Twitter, YouTube, Commercial, Super Bowl

superbowlWhat are you looking forward to most about Super Bowl XLVI? The game? The parties? The halftime show? As the most watched TV broadcast of the year, the Super Bowl brings much hype. Although the football game is the most obvious reason why people tune into the broadcast, many people tune in for other reasons, specifically the commercials.

Companies spend months strategizing, preparing, creating, and producing innovative and engaging commercials that will grab the viewer’s attention in hopes of promoting their product. In years past, the commercials were kept secret up until the moment they aired and were shown once during the live taping of the game, but last year some marketing officers went against the traditional approach and implemented a new plan of attack. As our society has become more and more engrossed into the world of social media, companies have discovered that combining their commercials with a social media overlay increases not only the awareness of their product, but also “gets the ball rolling” before the commercial airs live on TV.

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Sep 15

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MOG Re-launches Its Music Service

Author: marissajaffe
POSTED AT 08:09 PM
Categories:
technology, music, MOG, partner, crowd sourcing

MOG has recently launched a free 60 day trial version of their award winning on-demand music service, which creates an easy way for music fans to listen to their favorite artists while also expanding their knowledge of music.

MOG explains, “music lovers can access MOG’s entire catalog of over 11 million songs, nearly everything you’d find in popular music download stores, for free, making it the easiest way to enjoy instant access to music with no installable client application and no credit card needed.”

This innovative idea allows music fans to listen to their favorite artists while also providing fans with the ability to personalize their own playlists so the exact artists and songs they want to listen to is readily available at all times. Some of the main ways that music lovers can utilize the new free version is through the ability to “Link To Albums”, “Share Playlists”, and “New Weekly Releases.” Learn more about MOG by watching the video below and visiting www.mog.com

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Sep 08

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Doheny Days Music Festival 2011

Author: marissajaffe
POSTED AT 09:09 PM
Categories:
Social Media, Marketing, Project Launch, Website, Music Festival, Doheny Days, Campaign, Omega Events

This Summer has been jammed packed with fun and exciting new projects. One of our favorites has been getting to work with Doheny Days Music Festival 2011, which is finally happening THIS weekend in Dana Point, CA.

Earlier this year, Omega Events, the group behind Doheny Days, came to us to create a web presence for the revival of this festival that has a long standing history in the Southern California music scene after a 7 year hiatus. We enjoyed working closely with the team at Omega Events to define their overall branding including logo, colors, aesthetic and general vibe as illustrated on DohenyDays.com.

In addition to creating their website, Omega Events hired us to implement a strategic Marketing and Advertising Campaign during the summer, including online advertising, give-away contests and other creative marketing initiatives. We’re stoked on the success of this campaign and are loving the public’s response and excitement for Doheny Days. This first year back paves the road for a successful festival for years to come.

dohneylogo

Want to know what to expect during Doheny Days? Here’s a little insight into the amazing two-day festival, which is sure to end the summer on the right note!

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Aug 05

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GoRankem: Discovering New Music With Ease

Author: marissajaffe
POSTED AT 05:08 PM
Categories:
Social Media, Oniracom, Music, Crowdsourcing, GoRankem

GoRankem

I always thought I was pretty on top of my music knowledge, and had a good grip on the various kinds of genres, top hits, and artists out there. But, as I have recently discovered, I thought way too highly of my knowledge of music. For some of you this may come as a shock, but until about three weeks ago, I had no idea who Fleet Foxes were, and had never heard their music. I was introduced to them by a friend because he could no longer stand the idea of having to drive to work with me again while listening to “my” music. He burned me a CD of songs he felt were “better” than mine and that was when my narrow and limited knowledge of music became very apparent. 

This idea of discovering new bands and artists started to intrigue me since I had been so stuck in my ways of only listening to my music, that I never really gave myself the chance to go out and explore. But, as I quickly learned, this exploring thing was not as easy as I thought. There are thousands of artists out there with multiple albums and I suddenly became very overwhelmed and defeated. This task was way larger than I anticipated and I was very close to giving up on my new project. Luckily, I was sent an article about an online site that makes the process of discovering new artists and bands a lot easier. GoRankem.com is “crowdsourcing the music discovery process. By aggregating the expertise of the existing fanbase for every artist, the prospective fans can more easily embrace a new artist or dive deeper into a catalog than they ever had before” (GoRankem). The site not only offers rankings on the artist’s best songs, but also provides interactive features between its members.

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Jun 30

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Re-Strategizing Mobile Advertising

Author: marissajaffe
POSTED AT 08:06 PM
Categories:
Social Networks, Mobile, Blackberry, Teens, Mobile Advertising

My Blackberry is my best friend. It is practically glued to my hand. I never leave the house without it, it rests next to me on the table during all my meals, and ever so nicely wakes me up in the morning to the sound of Jason Mraz’s, “I’m Yours.” If you had asked me ten years ago if I thought I would be more dependent on a little handheld device than I am to my parents or best friends, I would have thought you were crazy. The concept of being completely and totally attached to a wireless phone was not something that most people would have predicted. Although the “main” purpose of a cell phone is to make phone calls, I personally think that phone calls only account for about 40% of my phone usage. Most of the time I am texting, Facebooking, Googling, or listening to music. The evolution of the cell phone has exceeded all expectations and the influence it has on teen life today is extraordinary. Mobile advertising companies have caught onto this phenomenon and are using it to their full advantage, trying to catch the attention of their consumers. But, the question is, are their advertisements targeting the correct crowd?

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