Jan 14


By : Erik Koral - FanManager Founder/CEO - 1.10.11

Hey everyone,

One of my new years resolutions was to do a bit more personal blogging and provide the music and marketing communities with some cool tips in navigating the web and managing your street campaigns.  I have been in the marketing field for over 10 years now and running FanManager for 6 years, so I wanted to post some of my observations and let you know what has worked and what hasn’t.

The entry below will cover everything you need to know about online street teaming in this new digital era.  Although physical street teams are still important and relevant for many hard touring bands, online street teaming is becoming much more prevalent.  Here is why…

1) It has never become so easy to reach tens of thousands of people in just a few minutes. In today’s ADD culture, people want instant bite sized bits of information. People are tuning out billboards and traditional advertising and are much more willing to listen to a recommendation of a new track, video, or concert from a friend.  This is why platforms like Twitter and Facebook are so important today

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Dec 22


We are super excited to be the technology providers of FanManager’s Street Team platform.  Here’s an excerpt from FanMail’s blog post:

Our clients are awesome and every one has interesting stories to tell.  Some of them, like FanManager, are really pushing the innovation needle to drive their business and communicate with their fans.

FanManager is about as cool as it gets: They offer creative, full-service solutions to artists and festivals. They manage musician’s on and off-line street teams, as well as work exchange programs for events.  FanManager hosts a very large community of street team members who accrue points for completing marketing tasks for their favorite artists. With these points, street-teamers can purchase merchandise, tickets and get VIP access.

The case study below is what happens when 3 great companies get together: Oniracom, FanManager and FanMail. Partnering, we help FanManger manage over 90,000 online and offline street team members, keep their data clean and actionable, provide custom profiles for each member and deep analytics for each FanManager client.

Super Geeky Goodness!

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