Aug 24


Jacob Tell, Sean Campos, Mike Wald
For fifteen years Oniracom has grown into a leading creative marketing agency in the Santa Barbara area, but the company success was not achieved overnight. The Oniracom brand originated at 1453 Jameson street in the city of Montecito, with a small team in a duplex. Gradually, the team started to feel congested as they expanded up to fourteen people and realized the need to relocate. Jacob Tell, Sean Campos, and Mike Wald saw this as an opportunity to immerse Oniracom into a larger community. The chosen current location of 720 East Haley in downtown Santa Barbara is a vital part of the Oniracom success. The new town allowed them to expand their client target to the many small businesses in the area by actively outreaching and physically connecting. Oniracom has grown its reputation within the community and its broad range of clients by taking that opportunity to relocate.

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May 18


SB Bowl Upcoming Shows

The 2016 Santa Barbara Bowl season is well under way! Artists like G-Eazy, the 1975, and Chris Stapleton have already stopped by, but there are plenty more acts to prepare yourself for. Here are some dates I’m looking forward to…

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Apr 27


Coachella 2016 Recap

Author: sydney


Coachella Valley Music and Arts Festival brings in around 100,000 people into the desert city of Indio, California for two back-to-back weekends in April. This year I got to witness the music mayhem first hand during Weekend 1.

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Feb 18


Here Buds

The Doppler Lab buds are HERE. Literally. This generation has become one that is constantly moving toward new and innovative technology. To survive in this industry of entertainment and all its accessories, you have to be original. Originality is hard to come by when almost everything has been done, but Doppler Lab’s Here buds has accomplished this feat engineeringly and experientially.

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Feb 04


SoundCloud vs Spotify

Spotify: 75 million users. SoundCloud: 175 million users. SoundCloud more than doubles Spotify’s number of listeners and users, making it the new YouTube of audio. SoundCloud is a looming threat to Spotify (often compared to Netflix in this situation) because it promotes network value rather than monetary value. Since it started catching hype, SoundCloud has fostered a community of rising artists and fanatical listeners, eager to discover and get lost in an endless, beautiful stream of music. “Once you find an artist you like on SoundCloud, you can then see which songs that artist likes and go down a rabbit hole of music awesomeness.”

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Jan 18


David Bowie

When news broke last week of rock icon David Bowie succumbing to liver cancer at the age of 69, the Internet reacted quickly. Within 12 hours of the news, the hashtag #Bowie generated over a million tweets globally, and “35 million people had 100 million interactions about the singer on Facebook.” Perhaps the most relevant and intriguing statistics after any musician’s death in this digital age come from online music services like Apple Music and Spotify.

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Sep 24


What’s Hot In The World of Music Right Now?

Author: jacobmeier


While Summer has finally come to a close, the hot weather and the hot new albums it brought with it are here to stay. From pop to alternative, rap to electronic the music scene has been dominated by a ton of new music, and it’s wonderful. Here is a recap of some of the most successful releases in the past several weeks.

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Sep 08



Oniracom and Playback Recording Studio host the second Solutions for Dreamers Fridays event of 2015, a networking mixer for creatives, artists, entrepreneurs and community builders.

We will be unveiling some amazing art by Matthew McAvene for the Tiger Heroes initiative, so be sure to wear whiskers and ears to get in the spirit!

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Jul 17



Author: ashley


Everyone’s favorite Australian psychedelic rock group returns with the much anticipated release of their third album Currents—albeit with a new musical style and a re-defined Tame Impala itself. Kevin Parker emerges as the lone mastermind of Tame Impala, revealing that the presentation of the band has merely been a facade, and Parker writes, records, and produces all of the music by himself in his cloistered home studio.

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Jul 08



Apple entered the music streaming marketplace with the launch of Apple Music, debuting worldwide on June 30th. The app and streaming service aims to consolidate all of your favorite features in online music and foster greater engagement between fans and artists. The release quickly produced animated debate in the tech and music communities; namely, how does Apple Music compare with existing services, such as Spotify and Tidal? Does Apple Music offer any new features that will tangibly enhance music consumption?

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Apr 21


Sonos at Oniracom: Reintroducing Music

Author: keir


Sonos has been a wireless stereo powerhouse in Santa Barbara for over a decade, reinventing audio for the digital age. Here at Oniracom, we’ve been beefing up our music system with Sonos gear since January, and it’s definitely made an impact.

“After I listened to classic albums on our Sonos such as Pink Floyd’s Dark Side of the Moon, The Doors’ Morrison Hotel, and The Beatles’ White Album I heard new things in the music I never had,” said our CEO Jacob Tell.

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Feb 17



Have you ever wondered if your music player was detracting from the original quality of the music? Well, it’s quite possible. After music is recorded, the file is compressed from its original rate of typically 192 kHz to about 44.1kHz in order to fit on CDs and properly download. But does this actually affect the sound we hear? Famous singer Neil Young believes it does, and so he set out in 2012 to create a device that would be able to support music’s original recording rate. To do this, Young and his team asked for $800,000 in funding through Kickstarter, but music lovers seemed to believe in the idea just as much as Young, as donations exceeded $6.2 million. And thus, the PonoPlayer was created.

The PonoPlayer claims to let listeners hear high-quality music in a way that gives puts the “soul” back according to Young and many others in the music industry. In a video produced by PonoMusic, artists such as Norah Jones, Arcade Fire, Foo Fighters, Kid Rock, Mumford & Sons, Red Hot Chili Peppers, and many other music icons agreed that listening to the PonoPlayer let music be heard in a way as never before heard when using a portable device. With all these stars agreeing that this is a revolutionary device, how can it not be true? But a double blind study by Yahoo! found that average music listeners could not confidently agree.

The study tested the PonoPlayer versus an iPhone and the results concluded that the people thought the iPhone actually played better sound. So why do so many say that this new device is the key to better music? No one is too sure, because those who say they love the PonoPlayer focus on the difference they “feel,” not the difference they “hear.” It looks like the better sound may just be a trick of the mind, because according to scientific studies, the human ear can’t even pick up differences after 44.1kHz (that of the average CD or download).

In the end, paying $400 for the PonoPlayer, plus having to re-download every song for $2, may not be the best investment in a “feeling.” But you can decide for yourself by trying it out at Fry’s Electronics. Would you want to try it? Buy it?

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Feb 07



This Sunday February 8th, for the first time ever, the Grammy Awards will be streaming live via CBS All Access, the CBS Television Network’s subscription video on demand and live streaming service. With a free one-week trial subscription, users can access the red carpet arrivals and all of the behind-the-scenes footage before and throughout the awards. The event will stream on multiple platforms such as the CBS app,,, and the GRAMMY live app for iOS and Android.
The only seemingly downside to this full access and clever marketing tool: it is only available in 14 cities – New York City, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Detroit, Minneapolis, Miami, Denver, Sacramento, Pittsburgh and Baltimore. Lucky for you, however, if you happen to be in one of these 14, you’ll get legal and free access to live performances by Adam Levine and Gwen Stefani, Lady Gaga and Tony Bennett, Tom Jones and Jessie J, Annie Lennox and Hozier, Sam Smith, Ariana Grande, Miranda Lambert, Usher, Ed Sheeran, Common & John Legend, Madonna, Eric Church, and for the first time in 14 years, AC/DC.
Not only is the Grammy Awards expanding their viewership through legal streaming, but they are also capitalizing on a multitude of different social media platforms. Included in these are: Shazam, Snapchat, Tumblr, Twitter, Thinglink, Facebook, and Instagram. You can read more about the specifics of each platform here.

The marketing potential of this event is huge – perhaps even larger than any previous award show. This year’s Grammys may definitely be worth streaming from wherever you are, and even if you don’t get a chance to watch them, the odds that you’ll hear about them are definitely in your favor.

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Jan 28


Coming to Austin, Texas this March: The 22nd annual South by South West (SXSW) Festivals!


South by South West (SXSW) is a set of music, interactive, and film festivals that occur every March in Austin, Texas. The festival was created to serve as a hub for artists, creators, and their audiences to develop and further their careers and expand upon each other’s creative ideas. It’s lively and artsy home of Austin attracts audiences from all over the globe and offers an ideal setting for people to meander from venue to venue, exploring live performances, sitting in on informational panels, and networking with others in their industry of choice. 

Music: March 17-22

The first SXSW festival was the 1987 South by Southwest Music Conference in Austin, Texas. Since then, the festival has grown to become the largest of its kind in the world, with more than 2,000 artists performing at over 100 venues, and almost 28,000 conference participants.

Every year, the festival serves as a promotional platform for members of the music and media industries, including artists, panelists, businesses, and audiences. The music festival is unique in that incorporates thousands of live musical performances with panels, presentations, and other special events that are located at various venues throughout the area. About six events take place at each venue every night, meaning there are over 100 bands playing at any given moment. With a conference badge, you can start venue hopping at 8pm and attend as many events as you can make it to before the last show ends at the stroke of 2am. Strategy and efficiency is key!

Interactive: March 13-17

In 1994, SXSW added the Interactive Conference to accommodate the growing technology and digital industries. This branch of the festival features panels and presentations by some of the tech-world’s industry leaders along with special events that showcase the newest websites, video games, and startup ideas as a preview for the nearing future of technology.
This year’s Interactive Conference will include sessions such as the 18th annual SXSW Interactive Awards and the SXSW Trade Show, as well as the SXSW Gaming Expo – an open platform of game tournaments and game testing for consumers, developers, and game masters.

Film: March 13-21

Also added in 1994, the SXSW Film Conference and Festival gathers filmmakers and film lovers from around the world to preview the latest and most innovative film ideas. Over 150 film sessions occur throughout the week each year, which inspire discussion and networking among film industry members such as directors, actors, producers, and fans among many others.
The festival breathes creativity and collaboration, and is an opportune setting for making connections with some of the best in the biz.

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Dec 09



This past Friday marked the day long event where the 57th Annual Grammy Award contenders were announced. According to Rolling Stone, the event concluded with “A Very Grammy Christmas” where the five nominees up for the Grammy’s biggest award, Album of the Year were announced. Beyonce, Pharrell Williams and Sam Smith won most nominations (6 each) according to Mashable.

The most surprising nomination was Beck’s Morning Phase, the singer has not been nominated for Album of the Year since 1997 and 2001, however earlier in the day Beck was nominated for Best Rock Album, while the album single “Blue Moon” was nominated for Best Rock Performance and Best Rock Song according to Rolling Stone

Beyonce after just having missed the cut off for the 56th Grammys was a clear candidate, given earlier in the day she became the most nominated female in Grammy history, surpassing Dolly Parton and ended the day with 6 nominations for the 57th Grammys. 

Sam Smith totaled 6 nominations as well, gaining recognition in all major categories including Album of the Year, Song of the Year and Best New Artist to name a few.

Pharrell also racked up 6 nominations, however, impressively William’s name appears on the credits for three of the five albums nominated for Album of the Year which includes being featured on Beyonces and Sheeran’s X says Rolling Stone. Other competitive categories such as Best Rap Album, Song of the Year, and more were announced, we look forward to watching and seeing who take home Album of the Year February 8, 2015.

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Nov 14



One of our newest clients, Blind Tiger Santa Barbara, is celebrating the month of November and men’s health with a Made In Movember ‘STACHE BASH next Saturday, November 22nd.

They are also hosting a contest for the BEST ‘STACHE on social media—if you post a photo to either INSTAGRAM or TWITTER with hashtags #stachebash AND #blindtigersb, and FOLLOW @blindtigersb, you could win a bundle of super awesome prizes!

‘STACHE BASH supports the Movember Foundation, who seeks to raise awareness about men’s health and wellness.

The winner of the contest will recieve:
—2 Free Tickets to the Made in Movember ‘STACHE BASH on November 22nd
—2 Free Drink Cards
—Gift Certificates to Richie’s Barber Shop
—Dinner for two at Blush SB

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Nov 10



For those of you who might not know, AIGA is the professional association for design, and AIGA Santa Barbara is one of 69 chapters across the nation. One of many cool benefits of being on the AIGA SB board of directors is being able to put on great design-related, educational, and networking events for our local chapter and community. Oniracom has already been part of many AIGA events (Jacob and Tad have been Portfolio Day judges, and Oniracom hosted a studio tour this past May), but the biggest bang so far was definitely last Thursday’s “Art of Music” discussion, where Jacob was a panelist and I co-moderated with David Cowan, also of AIGA SB.

We were thrilled to be speaking with some legendary heavy hitters: Hale Milgrim (former President/CEO, Capitol Records); John Kosh (former Creative Director, Apple Records; current Principal at Ten Worlds Productions), and Andy Engel (former Art Director, CBS Records; current Principal, Andy Engel Design, Inc.), and they did not disappoint. The combined wisdom from our featured panelists was a great blend of business, design and inside information, and music by DJ Darla Bea helped set a groovy tone. Here’s a quick rundown of what we covered (full audio at the AIGA SB website; all photos by Tad Wagner):

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Oct 29


Oniracom All Hallow’s Eve Playlist | Listen for free at

HAPPY ALMOST HALLOWEEN! One of my favorite holidays is finally here, and I am even more excited about it this time around because it’s on a Friday! Halloween should be one of those holidays that switches its date in order to always land on a Friday or Saturday.

Well, we’ve got you prepared for any Halloween festivities you may be having this weekend with an awesome Spooky playlist. This one may be our best one yet!

“Abigail” - King Diamond
“Halloween” - King Diamond
“2 Minutes to Midnight” - Iron Maiden
“Cereal Killer” - Redman & Method Man
“Take Me To Your Leader” - King Geedorah
“The Killing Joke” - Captain Murphy
“The Cyborg Slayers” - Dethklok
“March of the Fire Ants” - Mastodon

“Halloween (Michael Myers) Theme Song” - John Carpenter

“Dead Man’s Tetris” - Flying Lotus
“Gesaffelstein” - Atmosphere

“Witchcraft” - Frank Sinatra
“Superstition” - Stevie Wonder
“Werewolves of London” - Warren Zevon
“Rock Lobster” - B-52’s

“Nature Trail to Hell” - Weird Al

“Monster” - Kanye West
“Rustie” - Attak
“Voices In My Head - SBTRKT

Band of Horses “Is There A Ghost” - creepy/fun exercise in minimalism: only words in the song are “I could sleep when I lived alone. Is there a ghost in my house?”
Beck “Scarecrow” - Reminds me of driving I-10 to Palm Springs at night, with all the weird and strange implications of that.
Camper Van Beethoven “O Death” - Surrealist/psychedelic folkie spin on the traditional old song.
Morrissey “Jack the Ripper” - Moz turns the Victorian-era serial killer episode into (what else?) an angsty melodrama.
TV on the Radio “Wolf Like Me” - Love as toxic lycanthropy, because why not?

“Monster Mash”
“People Are Strange” - The Doors

“Ghostbusters” - Ray Parker, Jr.
“The Ghost Who Walks” - Karen Elson
“I Put A Spell On You” - Nina Simone

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Sep 16


Back in the day (and by back in the day I mean like, three years ago) when I was a DJ at UCSB’s on campus radio station, KCSB 91.9FM I was on TOP of my new music releases. I was required to come up with a fresh weekly playlist that included alternative artists who you wouldn’t hear that often (if at all) on commercial radio stations.

So yes, I had my new music radar goggles on at any given moment. Anything that hit my ear that sounded remotely new (even if it was a new twist on a cover) would make my ears perk up. I would immediately turn to the person closest to me and ask, “Who is this playing?” Eventually, I realized Shazam was probably a good thing to invest in, as many random individuals I encountered were as clueless as me, and probably a bit afraid of my loud, abrupt questions. Now, in an office environment at Oniracom I hear some new tunes occasionally, but my radar has become quite dull. Sometimes I become too engrossed in my work that my ears are never really listening to the music playing on the speakers. It’s a shame because my coworkers have GREAT taste in music.

Luckily though, this past week the music was just too good not to listen to. New Tennis, Jhene Aiko and Generationals graced my ears.


Tennis’ Ritual in Repeat is just as strong as their two previous albums, if not stronger. The album flows gracefully from one track to the next. “Night Vision” creeps up with a soft drumbeat and soft vocals then, one of their previous singles “Never Work for Free” follows with the upbeat beachy sounds we know and love Tennis for. Other stand out tracks in this album include “Bad Girls” and “Solar on the Rise.” Take a listen here!

Next up, we have the much anticipated debut album from Jhene Aiko. Although I’m not a fan of the cliche album name, Souled Out, Aiko did not disappoint with her tracks. It’s a beauteous R&B record with pretty vocals to the max. I won’t say too much more, listen to the deluxe album here.


OK, lastly we have Generationals with their album, Alix. “Black Lemon” is such a fun, hoppy boppy, lovely opening track. Yes, I said “hoppy boppy.” Like you can’t stop bopping your head back and forth because it’s just that catchy. The rest of the tracks are equally as “boppy” and I am a bit sad that this album came at the conclusion of summer because it would have been a great summer road trip soundtrack. Guess I’ll just have to listen to it in Fall and pretend like it’s summer (not like that’s an issue in Santa Barbara). Grab Alix here.


More “New Album Release” posts coming soon!

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Aug 20


FYF 2014 Preview 

Author: kateni

FYF 2013 completely won me over, and it instantly became one of my favorite festivals. From the music to the giant emoji balloons to the food trucks to the overall ~vibes~ of the festival, FYF was an amazing experience and one of my best memories from last summer. This year’s lineup is, in my opinion, one of the best lineups of the festivals this season, and here’s a quick preview of what i’m most excited for:


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Aug 15


August Staff Playlist

Author: calia

Want to know what we have been listening to lately? Check out our August playlist below and take a look at what some of the staff members have to say about their picks. Such a great playlist, definitely one of my all-time favorites from the Oni crew.


Oniracom August Staff Playlist | Listen for free at

I’ve been on all-Spoon-all-the-time since a few days before their new album came out. Standouts from that one for me are “Inside Out,” “Do You,” “Outlier,” and “They Want My Soul.” However I’m just about to dive deep into the new FKA twigs, starting with “Two Weeks” and “Pendulum.”
1. Inside Out - Spoon
2. Do You - Spoon
3. Outlier - Spoon
4. They Want My Soul - Spoon
5. Two Weeks - FKA Twigs
6. Pendulum - FKA Twigs

Ryn Weaver, Broods, MØ, Laura Welsh… basically really interested in those soulful ladies with that catchy pop tune in the background.
7. Octahate - Ryn Weaver
8. Mother & Father - Broods
9. Pilgrim - MØ (MS MR Remix)
10. Cold Front - Laura Welsh

11. Late Bloomer - Jenny Lewis
12. Love Never Felt So Good - Michael Jackson
13. Keep The Car Running - Arcade Fire

14. Heavy Rain - Boris
15. They Dream - Bear In Heaven
16. Lemonade - Sophie
17. The Gold Chair Ate the Fireman - Le Butcherettes
18. Chimes - Hudson Mohawke
19. Forerunner Foray - Shabazz Palaces
I went a bit overboard, sorry

Blake Mills new songs are amazing
20. If I am Unworthy - Blake Mills
21. Waiting for Loretta Too Long - Joe Purdy

22.Don’t Wanna Dance - MØ
23. Rather Be feat. Jess Glynne - Clean Bandit

24. Time Stand Still feat. Aimee Mann - Rush
25. Save Me - Aimee Mann

26. Mission Statement - Weird Al
27. The Line - Phish
28. Quality Control - Jurassic 5
29. Montana - Frank Zapata

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Jul 25


SoundCloud is deemed as one of the most popular among the many music platforms on the Internet today. According to reports posted in October 2013, the site had 250 million monthly active users. It was founded in 2007 by Alexander Ljung and Eric Wahlforss. SoundCloud continues to grow as an online music platform and Ljung even coined the company as a “YouTube for music”.  As an online music site SoundCloud allows users to upload audio tracks, repost, like, comment, and share any track. Users are also able to upload copyrighted music and share it with friends. Therefore, this has become a concern for SoundCloud and the company will be held liable for hosting the content.

SoundCloud plans to avoid getting sued by giving record labels a stake. According to sources who spoke with Mashable Sony Music Entertainment, Universal Music Group and Warner Music Group are part of the negotiations. It is said that SoundCloud could give anywhere between 3% to 5% stakes to each label along with a cut of future revenue. Thus, SoundCloud would be able to avoid lawsuits over uploaded copyrighted music to the site. Read more about the issue here and stay updated on the company’s plans to remain a popular music platform, which provides free streaming to users!

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Jul 17


American musician/parodist artist “Weird Al” Yankovic is known for his humorous, but respective parody songs in pop culture. He has recently made two ridiculously hilarious songs to parody Pharrell William’s successful hit ‘Happy’ and Daft Punk’s funky song ‘Get Lucky’. His take on ‘Get Lucky’ doesn’t have a crazy video to compliment it, but he sings it with accompaniment from an accordion, brassy horns, and slight banjo. However, he reworked ‘Happy’ into ‘Tacky’ along with a music video of him and comedy actors Aisha Tyler, Margaret Cho, and Eric Stonestreet dancing around in colorful, psychedelic outfits.


In collaboration with College Humor, “Weird Al” created a parody of Lorde’s mega-hit ‘Royals’. Watch the video of the parody ‘Foil’ about leftover food with a conceptual twist here.

“Weird Al” has released a parody of just about every major hit song and continues to keep on giving! Check out his latest fun parody videos here !

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Jul 11



The Lobero Theatre on Sunday, July 13 is staging the event Americana Live at 5pm! Americana Live will celebrate the Santa Barbara music scene by featuring six local artists: Erland, The Kinds, Doublewide Kings, Omar Velasco, Bear Erickson, and Haddon Cord. There will be food and sponsor exhibits to keep the feel-good tempo going throughout the event. The artists will play brief, yet stunning performances individually, and also collaborate with one another between sets. The event is supported and provided by one of our awesome clients, Clean Water Tour. And hey, it’s also sponsored by Oniracom (that’s us!) and the New Noise Foundation.

Don’t miss the savory sounds of these unique local SB musicians on Sunday! You can buy tickets for the event here, and be sure to watch the promo video reel below. Hope to see you all at the show!

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Jun 27


It’s finally summer AND we are a week away from Fourth of July. What does that mean? BBQ time. I asked our staff to give me their ultimate favorite summer BBQ songs that they would play while chomping down on a tasty grilled burger, hot dog, or veggie burger (if you swing that way).

June Staff Playlist | Listen for free at

You may notice the playlist looks a little different too, we tried out a new platform called to create this month’s playlist. We love the look and functionality of it. Cool part is, you can also add video using YouTube or Vimeo. Try it out for yourself, here and check out our picks below!

“Summertime” - DJ Jazzy Jeff & The Fresh Prince
“Cruel Summer” - Bananarama
“A Summer Song” - Chad and Jeremy

“Summer Mood” - Best Coast
“Fresh” - Summer Camp
“Petition” - Tennis

“Three Little Birds” - Bob Marley
“What I Got” - Sublime
“Never Know” - Jack Johnson
“Brighter” - Matthew McAvene
“Lovely Day” - Bill Withers

“Doin’ Time” - Sublime
“Sugar Kane” - Sonic Youth
“Sunshowers” - MIA
“Super Rich Kids” - Frank Ocean

“Diamonds on the Soles of Her shoes” - Paul Simon
“Holiday” - Vampire Weekend
“It All Feels the Same” - Tennis
“My Pet Snakes” - Jenny and Johnny
“Home” - Edward Sharpe and the Magnetic Zeroes
“5 Years Time” - Noah and the Whale
“Barnacle Goose” - Born Ruffians

BBQ equals country music in my mind:
“Man! I Feel Like a Woman” - Shania Twain
“Good Girl” - Carrie Underwood
Also, these songs scream summer:
“All Summer Long” - Kid Rock
“Wagon Wheel” - Old Crow Medicine Show
“Second Hand News” - Fleetwood Mac

“Summer Girls” - LFO
“The Sign” - Ace of Base

“Barbeque” - ALO

Mellow & groovy surf-ish tunes will always be on at my BBQs:
“Kiwi Maddog 20/20” - Elliott Smith
“Ana” - Pixies
“Algiers” - Calexico

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Jun 26


Culture Collide is an exciting new online magazine that was founded by Alan Miller, the co-founder of Filter Magazine.

This new editorial platform focuses on music, food, art and travel from all around the world. We were ecstatic to help develop their website into a swift responsive design. The Brigade designed the entire site, while we got down to the nitty gritty and coded the good stuff.

It was great to work with both Brigade and Culture Collide. Take a look around and be sure to share this new exciting website with your friends!



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Jun 25


Sunshine Waves - Adam Zwig

Author: calia
Sunshine Waves - Adam Zwig

Check out this new video “Sunshine Waves” from our awesome client, Adam Zwig!

Watch Video

May 30


May Staff Playlist

Author: cheyenne

Our theme this month is prep music! We’ve compiled our favorite background music to listen to while preparing or serving food. And it turned out to be a blend of pump-up jams and chill-wave flows for your enjoyment.

While I prep pure aggressive hip hop:

Wu Tang - “Ice Cream”
Hodgy Beats - “Turnt Down”
Odd Future or OFWGKTA - “Bitches Brewin”
Odd Future or OFWGKTA - “Bubble Gum”
Tyler the Creator - “Tamale”

When we eat it’s all about instrumentals and beats:

Flying Lotus - “Beginners Falafel” 
Omega One - “The Hashishin”
Boris - Flood (entire record)

Boards of Canada - “Turquoise Hexagon Sun”
Tycho - “A Walk”
Sea Wolf - “Whirlpool”

Toro Y Moi and then Electric Guest if I need to get into a good mood.

The XX - “Intro”
Tycho - “A Walk”

The Siket Disc!

Here’s a sample track “What’s the Use?” from the epic instrumental Phish album.

Wikipedia says: 
“The Siket Disc emerged from material developed during the Bearsville Studio sessions for Phish’s 1998 album The Story of the Ghost. Not exactly outtakes or unfinished songs, The Siket Disc’s compositions are actually select excerpts from the long-form improvisation of the “Ghost Sessions”. The Phish keyboard player Page McConnell edited and mastered the selections into this compilation, named for engineer John Siket”

Fink is pretty good for background music - “Perfect Darkness”, “Yesterday Was Hard On All Of Us”
But I listen to Live Phish Radio a lot too.

The XX - “Sunset”
How To Dress Well - “Repeat Pleasure”

Clean Bandit feat. Jess Glynne - “Rather Be”
Classixx - “Holding On”

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Mar 26


March Staff Playlist

Author: calia

Artists have the ability to grow on you. We validated this statement in this month’s staff playlist. I asked all of our staff members to give me a couple bands that they used to absolutely hate, but have now come to love. Some of the choices will come as shocking.

This made for a pretty interesting playlist. Listen below and read the fun stories from each staff member as well.

As a mopey insecure teen I actually hated mopey insecure British ‘80s bands like the Smiths/the Cure/Depeche Mode. A decade later I married someone who’s both well-adjusted AND a huge fan of those bands, so it was easy to let the hate go and finally appreciate so many overplayed classics that I missed the first time around:

The Smiths - “How Soon is Now?”
The Cure - “Fascination Street”
Depeche Mode - “Personal Jesus”

The National. When I first heard their self titled album, Cherry Tree and even Alligator .... I really didn’t like it. I thought the singer’s voice was way too deep causing the lyrics to become buried behind his strange voice and the music itself just seemed boring. BUT BOY WAS I WRONG. They came out with Boxer, High Violet, and a real winner… Trouble Will Find Me and won me over.

Stand out tracks:
Cherry Tree (yes I love it now!)

Calvin Harris. This one’s more like a guilty pleasure but I seriously hated ‘Feel So Close’ until I myself experienced dancing to it with all my best friends and screaming the lyrics at the top of my lungs while fist pumping. I still listen to ‘18 Months’ while running and working out and love every second of it.

Stand out tracks:
I Need Your Love

Prince - I love Prince now, but when i was a kid i didn’t get it, then he did the whole Batman Soundtrack. It was like i shook hands with the Joker buzzer in palm style. “Batdance” - Prince

NIN - Yeah i said it, anyone who knows me know that I love this band (borderline obsessed would be more accurate ). I went from thinking these cats were a bunch of industrial electronic dj’s that ripped the shit out of Joy Division drums to not missing a single tour from 1999 and on. How did such a swing from hate to love occur? The magic of a live show in 1999 at Madison Square Garden for the Fragility tour. After seeing that i must say I was WRONG, really WRONG, sorry Trent and Atticus. And like i said I haven’t missed a tour since the fragile….. “Where is Everybody” - Nine Inch Nails

John Legend- When he 1st came out I thought this guy was super soft for an R&B guy, so disregard almost anything he did, then Kanye put him on a track and going back Mr Legend, i was wrong sir, my bad. John Legend is solid in my books. “Who Did That To You” - John Legend

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Feb 14


We had to squeeze in a little Valentine’s Day playlist for all of you having romantic nights tonight, or just wanting some good tunes in the background.

Here is our playlist in all its glory! It’s a short and sweet one, but we picked a great variety, enjoy!

1. “Love” - John Lennon
2. “Sea of Love” - Phil Phillips

3. “Love Potion No. 9” - The Searchers
4. “Let’s Get It On” - Marvin Gaye
5. “Can’t Take My Eyes Off You” - Frankie Vallie and The 4 Seasons

6. “Made To Love” - John Legend
7. “I Can’t Stop Loving You” - Ray Charles
8. “You’ve Really Got A Hold On Me” - The Miracles

9. “Week In The Knees” - SWV
10. “We Are Gonna Be Friends” - The White Stripes
11. “Fell In Love With A Girl” - The White Stripes

12. “My Funny Valentine” - Elvis Costello
13. “Say Yes” - Elliott Smith
14. “I Summon You” - Spoon
15. “Lover’s Day” - TV On The Radio

15. “You Don’t Love Me Anymore” - Weird Al Yankovic

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Jan 29



Kyle Ashby
Executive Director, StartupSB
.(JavaScript must be enabled to view this email address)

Santa Barbara Entrepreneurs rally around startups, music, and technology at Oniracom on January 30th at S’more Startups and Music.

SANTA BARBARA, CA – Jan 27, 2014 – StartupSB is kicking off the New Year with a January 30th event featuring music industry professionals, musicians, and startups at one of Santa Barbara’s most creative office locations, Oniracom.  The evening event, titled “S’more Startups and Music”, will feature a fireside chat with Brad Barrish, Head of Operations @ Topspin Media, Aaron Foreman, Head of Digital Marketing @ Sonos, and Eric Shiflett, Program Director @ The Santa Barbara Bowl.  The panel will cover topics surrounding entrepreneurship in the music business and the intersection of music, technology, startups, and opportunity for new ventures.  Beat Stream, winner of Startup Weekend San Luis Obispo, will also present their winning music streaming application, and local singer/ songwriter/musician Jesse Rhodes will play songs around the fire while attendees roast marsh mellows and eat s’mores. 

StartupSB is a Santa Barbara community based organization focused on celebrating local startup companies, fostering entrepreneurship and building a startup community in Santa Barbara and the Central Coast.  The public is encouraged to attend.

“We are excited to be hosting a StartupSB event and this amazing group of music professionals”, said Jacob Tell, Oniracom’s CEO and Creative Lead, “This should be a great night of entrepreneurship, music, startups and networking.”

“This should be a great kickoff to a year of StartupSB events”, Kyle Ashby StartupSB’s executive director stated,  “We are planning to have a lot of fun with the fireside chat theme for this event… think campfire songs, stories, inspiration… and s’mores.”

S’more startups is the first of StartupSB’s 2014 event series.  The series will consists of 10 events hosted at Santa Barbara based startups and the headquarters of Santa Barbara’s most entrepreneurial companies.  Two of these events will be Demo Nights featuring Santa Barbara startup companies showcasing their companies, products and technology. 

The event starts at 6pm and is located at Oniracom’s office at 720 East Haley Street in Santa Barbara. To RSVP for the event please visit  For more information about StartupSB, and to become a StartupSB member, vist:

About StartupSB
StartupSB began as a Meetup group and has grown to a membership base of nearly 800 Santa Barbara area entrepreneurs and startup enthusiasts.  The group, run by local Entrepreneur and Startup Evangelist, Kyle Ashby, hosts monthly events at local startups and is heavily involved in helping the startup community grow in the Santa   Barbara area. For more information visit:

About Oniracom
Founded in Santa Barbara in 2001, Oniracom is a proven partner for brands and organizations looking to cultivate and expand their audience.  Jack Johnson, Deckers,  Warner Music, Topspin, Universal, SONOS – these top brands and many more trust us to produce authentic stories that rapidly increase brand growth and awareness.

Contact Kyle Ashby at 805.323.6160, or .(JavaScript must be enabled to view this email address) for more information.

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Jan 24


New year, new resolutions. Naturally, we made a playlist that gets us pumped up, motivated and ready for whatever crazy event the new year may bring. These are songs that get us up and moving physically and mentally.

I am pretty satisfied that Venga Boys made it on the list. Well done Justin.

1. “Good Vibrations” - Marky Mark And The Funky Bunch
2. “Space Jam” - Quad City DJ’s
3. “Let Me Clear My Throat - DJ Kool
4. “We Like To Party” - Venga Boys
5. “C’mon N’ Ride It” - Quad City DJ’s

6. “Wu-Tang Clan Aint Nuthing Ta F’ Wit” - Wu Tang Clan
7. “Freedom” - Rage Against the Machine
8. Who Gon Stop Me” - Jay Z & Kanye West
9. “Cosmonaut” - At the Drive-In

10. “XO” - Beyoncé
11. “Gun” - CHVRCHES
12. “Livin’ It Up” - Ciara
13. “Can’t Hold Us” - Macklemore & Ryan Lewis

14. “Mr. Blue Sky” - ELO
15. “Soul Meets Body” - Death Cab for Cutie

16. “Wanna Be Startin’ Somethin’” - Michael Jackson
17. “Whats The Difference” - Dr. Dre
18. “Make The Money” - Macklemore & Ryan Lewis
19. “A Day At The Races” - Jurassic 5
20. “Bang Bang” - K’NAAN

21. “Lies” - CHVRCHES
22. “Don’t Hold the Wall” - Justin Timberlake

23. “Days Are Gone” - HAIM
24. “So Close” - Kidnap Kid

25. “Wild Child” - WEKEED
26. “Changes” - Faul & Wad Ad vs. Pnau

27. “Fatty Boom Boom - Die Antwood

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Dec 16


The holidays are here, so we’ve got a holiday playlist for you before the New Year.

Play it for a party, or just take a listen below. Happy holidays folks!

1. “Mrs. Claus Wants Some Lovin” - The Bobs

2. “White Christmas” - Bing Crosby
3. “The Christmas Song” - Nat King Cole
4. “King Jesus Is His Name” - Larnell Harris
5. “The Chipmunk Song” (Christmas Don’t Be Late) - Alvin and the Chipmunks
6. “Up On The House-Top” - Raffi

7. “Christmas Time is Here” - Vince Guaraldi
8. “TrioMele Kalikimaka” - Bing Crosby
9. “Blue Christmas” - Elvis Presley
10. “That Was the Worst Christmas Ever!” - Sufjan Stevens
11. “Jesus, Jesus Rest Your Head” - George Winston

12. Charlie Brown Christmas by Vince Guardldi (entire album)
13. “Another Christmas Song” - Stephen Colbert
14. “All I Want for Christmas is You” - Michael Bublé
15. “Jingle Bells” - Béla Fleck & the Flecktones
16. “Rudolph the Rednosed Reindeer” - Jack Johnson

17. “All I Want For Christmas Is You” - Mariah Carey
18. “My Only Wish This Year” - Britney Spears
19. “Santa Baby” - Taylor Swift

20. “Baby It’s Cold Outisde” - She & Him
21. “Xmas Cake” - Rilo Kiley
22. “It’s Almost Christmas So We’ll Stop” - Frightened Rabbit


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Dec 06


The Santa Barbara Bowl, built in the 1930s, has hosted many amazing shows throughout its history. The Bowl has been home to many big names in music over the years, as a venue to stop at when traveling between Los Angeles and San Francisco. Some highlights that we picked out are:

Bob Marley + The Wailers - November 25, 1979

Bob Marley and his band, the Wailers, went on tour in the Fall of 1979 to promote their album, Survival. Marley had been diagnosed with cancer two years earlier, and this was the second-to-last tour for Marley. His entire set was recorded, and would eventually be released as in DVD format in 2003 called “Bob Marley” The Legend.

Jack Johnson - October 13 & 14, 2010

No stranger to Santa Barbara or the Bowl, Jack Johnson headlined two shows at the Bowl on his 2010 Tour for “To The Sea”. He played a two-hour set after opener G. Love, and his mellow and lighthearted demeanor graced the audience of families and children alike.  To The Sea was one of the top-selling albums that year, and both sold-out nights of his Bowl performances were filmed and became the official music video for “To The Sea”.


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Nov 26


Can you believe 2013 is coming to a close? A full year has passed by quite rapidly, but it has also graced us with wonderful music! We had to share a “Best of 2013” playlist for November (since the December playlist is strictly a “holiday/winter wonderland” playlist).

There are lots of picks from The National’s Trouble Will Find Me as well as Haim’s hit debut album Days Are Gone. Check out what we’ve been listening to below!

1. “Black Skinhead” - Kanye West - Yeezus
2. “Late March, Death March” - Frightened Rabbit - Pedestrian Verse
3. “Don’t Save Me” - Haim - Days Are Gone
4. “Cayucos” - Cayucas - Bigfoot
5. “I Sold My Bed, But Not My Stereo” - Capital Cities - In a Tidal Wave of Mystery
5. “Hannah Hunt” - Vampire Weekend - Modern Vampires of the City
6. “While I’m Alive” - STRFKR - Miracle Mile

7. “Press Pause” - Pretty Lights - A Color Map of the Sun
8. “Ringleader” - Shigeto - Ringleader
9. “Lose Yourself to Dance” - Daft Punk - Random Access Memories
10. “You Never Need Nobody” - The Lone Bellow - The Lone Bellow

11. “Don’t Let Me Down” - Solange - True
12. “The Love Club” - Lorde - The Love Club EP
13. “Lies” - CHVRCHES - The Bones of What You Believe

14. “Know Till Now” - Jim James - Know Till Now
15. “Pompeii” - Bastille - Bad Blood
16. “The Darlnigs of Lumberland” - They Might be Giants - Nanobots
17. “Suit & Tie” - Justin Timberlake ft. JAY-Z - The 20/20 Experience
18. “Be Free, A Way” - Flaming Lips - The Terror
19. “Early Days” - Paul McCartney - NEW

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Oct 22


Jack Johnson hit the road this fall touring at historic intimate theatres across the US and Europe. The Oniracom crew was ecstatic to get a chance to see Jack at the historic and beautiful Arlington Theatre in Downtown Santa Barbara this past Sunday.

Bahamas did a wonderful job opening for Jack. The crowd was swaying to their calm and soothing tunes. Santa Barbara was Jack’s last stop on his long 7 week tour with Bahamas, so naturally he made this last show a special one playing for two hours with appearances by J RADIO and Paula Fuga. The show went on for a full two hours, with Jack jamming out to “Bubble Toes”, “Staple It Together,” “Brushfire Fairytales” and also some new tracks from From Here to Now to You. Arlington’s intimate setting made for a great atmosphere. We were able to grab a great video of “Bubble Toes.” Check it out below!



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Oct 16



The New Noise Festival is back at it in Santa Barbara and we are stoked to see all of the amazing artists and panels that are organized for this weekend. It’s New Noise’s 5th anniversary, so they’ve of course given us a killer line-up that includes FMLYBND, Cayucas, and HAIM (yes, HAIM) at the Block Party on Saturday. The festival kicks off tomorrow with some great artists at various venues sprinkled around lovely Santa Barbara. Some artists on Thursday include Ghost Tiger, The White Buffalo, and Andrew W.K.

Our very own Mike Wald will also be moderating a panel at the conference on Friday called, “If Music Could Talk: Marketing Your Brand.” The conference is a great way to learn about the music and entertainment industries. Our staff is excited to sit in on these panels!

The festival will come to a close on Saturday with the Block Party on Mason Street. What better place to rock out to Dante Elephante, Grizfolk, FMLYBND, Cayucas, and HAIM than in the Funk Zone?

Check out the full festival schedule here, and get your tickets as there is a limited supply!

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Oct 08



It’s really amazing and inspiring when a brand new band/artist starts off their career with a killer debut album that hits the Internet and blogosphere by storm. This year has brought me not one, but THREE ridiculously good debut albums.

What these three artists have in common however, is not just their amazing debuts, but the large amount of hype that they each received leading up to their release dates. Who do we have to thank for that? The Internet.

CHVRCHES are an electro synth-pop band from Glasgow, Scotland. The electro synth pop genre is a difficult one to really stand out in, especially on SoundCloud, which is where CHVRCHES first released their extremely strong single “Lies.” This track stood out for its dark and commanding lyrics, which is a nice comparison to your typical electro pop band. Lies was then featured on a music blog called Neon Gold and CHVRCHES became a band born on the Internet. Their debut album The Bones of What You Believe was highly anticipated, and although it included several already well-known tracks, (i.e. “Gun”, “The Mother We Share”, “Recover”) fans were ecstatic to hear the new powerful lyrics and synths behind The Bones of What You Believe. The album received critical acclaim across a wide array of music blogs including Pitchfork, Stereogum, The Line of Best Fit, and more.

Read more >>>

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Sep 30


Arcade Fire came to Oniracom to build a creative campaign releasing exclusive content. A teaser video and mysterious social posts informed fans that something would happen on the website on 9/9/13. The page design was simple, featuring three mysterious, unlabeled clocks that were presumed to be counting down to an event. At 9PM BST, a music video for the new single was released replacing the first clock. Concurrently, the band’s most recent Google Chrome experiment by Google Labs and Vincent Morisset was also released, replacing the second clock. The third and final clock was replaced by a link out to the iTunes store at 9PM local time on 9/9/13.



The page is fully responsive and features a looping video in the background. Be sure to try it out on all your devices!


And who doesn’t want a full video walk-through of the site? Check out our Vimeo walk-through below!

Oniracom Portfolio | Arcade Fire ( from Oniracom on Vimeo.


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Sep 25


 photo FavTv_ThemeSong.jpg

We’ve dubbed September as “TV Month” here in the office. Why you say? Well, not only were The Emmys this week, but some great TV series have come to an end this month, and a bunch of new seasons are beginning to start up again as well. Dexter and Breaking Bad have come to a close, while we’re still excited for other shows like Homeland, New Girl, Parks and Recreation, and more!

In honor of “TV Month,” we’ve compiled a playlist of our favorite TV Show theme songs. So go ahead and reminisce with us!

1. “In The Street” from That 70’s Show
    - That 70’s Show is a gem to me, and so is this song. Reminds me of hanging out with my friends in high school, watching this series and just being all around goofy together.
2. “California” from The O.C.
    - I love playing this song while driving up the 101, thinking of Marissa, Ryan, Seth, Summer ... and Captain Oats.

3. The Muppet Show
    - My favorite part of the week as a kid was tuning into the Muppet Show.  Such a trip back in time for me.
4. Cheers
    - Love the sweet lonesome melody.

5. Goof Troop
    - The iconic mix of classic Disney with young 90’s kids culture, bright backpacks, skateboards and a cartoon puppy named Max. Quintessential.
6. City Guys
    - The late nineties brought us one of the most under rated pre-teen dramas on the after school lineup. City Guys is a diamond in the rough characterized by that fantastic hip-hop theme song and inter-racial friendships.
7. “Hey Sandy” from The Adventures of Pete and Pete
    - Thank Nirvana for inspiring the New Wave version of grunge rock that become so essential to “rock” music in the nineties. This theme song always got me off the couch and flexing my temporary tattoo. God bless Danny Tamberelli.
8. All That
    - The intro says is best: “Fresh off the block. Stop! Look and watch. Ready yet? Get set! It’s Alllll That!”

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Sep 20


Relix Magazine came to us for a brand new design and concept for their site. We built them a custom website with a responsive design fit for mobile, tablet and desktop devices. We’ve been a long time reader & supporter of the magazine, so we’re ecstatic about this new look and functionality!


Relix Magazine has been a publication since 1974, so you can imagine the large amount of content that needed to be migrated over to the new site. Never fear, we were able to swiftly migrate it to their new Expression Engine platform. To grow Relix’s social network audience, we leveraged current audiences, fans and partners for a multi-platform promotion.



Be sure to check the site out on your mobile and tablet devices: 

relix4 relix5

We’re stoked about the new look and functionality of Relix’s brand new web presence and we are excited to help maintain and manage their web presence with them through the months to come!

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Sep 13


Culver City Dub Collective, a long time friend of Oniracom came to us for a brand new web presence. We built them a custom microsite that features their latest album, videos, and includes a full social stream. Culver City Dub Collective includes Adam Topol, Franchot Tone, David Ralicke, Chris Joyner, and Jose Esquivel.

Take a look at the screenshots below, and be sure to visit their site for the full experience. We can’t wait to hear more tunes from the boys at Culver City Dub!




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Aug 29


We here at Oniracom have no shame in our song choices, so we are bringing you our ultimate guilty pleasure playlist. There’s everything from Usher and Britney Spears to… Creed. Yes, Creed.

It’s surprising that we haven’t chosen this theme sooner, but here you have it, the Oniracom Staff Guilty Pleasures Playlist. Enjoy!

1. “Semi-Charmed Life” - Third Eye Blind
2. “Burn” - Usher
3. “Feel So Close” - Calvin Harris

4. “What’s the Difference” - Dr. Dre
5. “Haven’t Met You Yet” - Michael Buble
6. “Read My Mind” - The Killers
7. “So Damn Lucky” - Dave Matthews

8. “Tarzan Boy” - Baltimora (from Turtles 3: Turtles in Time)
9. “Lucky” - Britney Spears
10. “Crazy for This Girl” - Evan and Jaron
11. “Dreams” - The Cranberries

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Aug 22


We are EXTREMELY excited to announce the launch of Jack Johnson’s new and improved custom responsive website! We have been working hard to modernize with a complete aesthetic and technical overhaul of the web presence.


As you know, everyone in the office has been hard at work preparing the website for Jack’s next studio album release with his new pre-order store launch and 2013 Tour Charity Auction. Jack’s new site has been leveraged with new media/technology and social user-based marketing to increase the reach of promotions for the new album and tour.


With the new overhaul of the site came a nice mobile friendly layout! Check out the images below to see what we mean:

mobile3 mobile4 is completely revamped—and much faster if you haven’t noticed already! We hope you enjoy the site as much as we do, and don’t forget to check it out on your mobile and tablet devices!

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Aug 21



Los Angeles, New York, and Nashville have always been hot spots for jobs in the music industry, but in terms of concentration of music industry jobs, Nashville is number one with 7.8 per 1,000 residents according to this article by Billboard. Los Angeles is a distant second with 2.8. Austin is third with 2.6. Charlotte, N.C has a score of 2.1, and New York surprisingly falls behind at 2.0. So, chances are higher that your neighbor works in the music industry if you live in Nashville. Makes sense, since there’s been so many new and young artists coming out of Nashville lately (Cherub, Wild Cub, just to name two)

Continue Reading→

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Aug 09


Beats Logo Renowned music industry veteran Jimmy Iovine’s new project is almost ready to be released to the public. It is a new, online, subscription based music service. Now that in itself is nothing new as we already have Spotify amongst other streaming services. So what’s different this time around? What will make this successful?? Take a look as I attempt to break down several different features of this new service recently named: Beats Music.

The CEO & co-founder of Beats Electronics, Jimmy Iovine, plans to launch his new online music streaming service Beats Music (formally known as project Daisy) in the next couple of months. Noticing the lack of context and emotional connection in music streaming today, he has recently hired an expert team of curators to give the online music streamer a more personalized experience. If you want to find out who the curators are just click here.

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Aug 07


Hip hip hooray! Jack Johnson’s new pre-sale store page is now up and running. His store features several merch bundles that include everything from a poster to a unique reclaimed wooden body surfing handplane.

We’ve been working very hard on this pre-sale store launch here at Oniracom, so we’re stoked to finally share the finished product with all of you. Jack’s store page is powered by Topspin and now includes a US and European page, allowing you to switch easily between currencies and save on shipping fees if you are from the UK/EU.

Check out the screen shots below, and be sure to pre-order Jack’s new album and any of the fantastic merch bundles soon! Jack’s new album ‘From Here to Now to You’ will be released on September 16 in the UK/EU and September 17 in the US.




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Jul 30


This playlist was probably our most fun yet. I asked all of our staff members to come up with a few songs that are quintessential Oniracom.

All of the songs below remind us of our amazing office and the friendly environment that comes with it.

Some of our staff provided descriptions to each of their choices as well, which makes it all the more fun! Take a listen and soak in the Oniracom vibes.


1. ‘Go With the Flow’ - Queens of the Stone Age
Working in this environment is different from day to day. One must be able to adapt.

2.‘Sitting Waiting Wishing’ - Jack Johnson
Creative environment where we can contemplate creative campaigns and make them real.

3. ‘Clique’ - Kanye West
The quality of our work is extremely high, that can only be created by an all star team of individuals.

4. ‘Welcome to the Jungle’ - Guns n Roses
For this really busy days…

5. ‘Good Life’ - Kanye West
This is a GREAT place to work, I can’t say that enough.


6. ‘Hope’ - Jack Johnson
7. ‘Brighter’ - Matt McAvene
8. ‘Jerusalem’ - Matisyahu
9. ‘Let Love Rule’ - Lenny Kravitz
10. ‘Sunshine’ - Matt Costa

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Jul 15


KCON 2013

Our client KCON released their official trailer for KCON 2013, which is being held at the Los Angeles Memorial Sports Arena in downtown LA on August 24th and 25th. Tickets are on sale NOW!

We were excited to revamp KCON’s web presence by creating a bright and simple responsive site that promotes their awesome K-POP Music Conference.

Don’t miss the K-POP sensation and be sure to check out the splash page we designed for more information!

Watch Video

Jul 11


Free Enough - Tad Wagner

Author: calia
Free Enough - Tad Wagner

Our very own art director, Tad Wagner has released a brand new single titled ‘Free Enough.’ Listen to the single here and enjoy the soft, smooth and comforting sounds. Tad created the music video himself with interesting images and footage from NASA. Visit Tad’s website here to find out more about his forthcoming album release. We hope you’re as excited as we are about the release!

Watch Video

Jul 01


Jack Johnson - I Got You

Check out Jack’s official new music video for his single ‘I Got You.’ Stay tuned for his new album coming out in September!

Watch Video

Jun 19


Summertime is most certainly upon us. We’ve got the Summer Solstice festivities kicking off in Santa Barbara this weekend, and the rays have not stopped shining! June Gloom is burning off and turning into a spectacular summer.

With that being said, the last thing we need to make this summer even more perfect is an awesome playlist. Check out the tracks our staff has picked for our Summertime June Playlist:

1. “Let’s Get Out of this Country” - Camera Obscura
2. “Verona” - Geographer
3. “In the Sun” - She & Him

4. “Doin’ Time” - Sublime
5. “Hot Stuff” - Donna Summer
6. “Summer Teeth” - Wilco
7. “All Summer Long” - The Beach Boys

8. “Step” - Vampire Weekend
9. “Bros” - Panda Bear
10. “At the Zoo” - Simon & Garfunkel

11. “My God is the Sun” - Queens of the Stone Age
12. “Food Fight!” - Be Your Own Pet
13. “Bull In The Heather” - Sonic Youth
14. “Summertime” - DJ Jazzy Jeff & Fresh Prince
15. “Ice Cream” - Wu Tang Clan
16. “Feel Good Hit of the Summer” - Queens of the Stone Age

17. “Cayucos” - Cayucas
18.“I Know What I Know” - Paul Simon
19. “Taper Jean Girl” - Kings of Leon
20. “Mansard Roof” - Vampire Weekend
21. “Finger Back” - Vampire Weekend
22. “Will ‘The Thrill’” - Cayucas
23. “East Coast Girl” - Cayucas

24. “I’m in Here” - Sia
25. “Chasing You” - Capital Cities

John L:
26. “Heaven” - Bitter:Sweet - The Mating Game
27. “People Keep Comin’ Around” - Tindersticks

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Jun 14



Jack Johnson has stepped in to replace Mumford and Sons at the Bonnaroo Music and Arts Festival tomorrow in Manchester, Tennessee.

The English folk-rock group had to cancel their appearance at the festival and their entire summer tour after discovering their bass player, Ted Dwayne had a blood clot in his brain.

Jack was already onsite at Bonnaroo to see friends ALO perform. After the festival organizers asked him to play, Jack confirmed with his band and decided to step in for Saturday as the festival’s headliner.

We hope Ted Dwayne from Mumford and Sons has a speedy recovery! And for those of you at Bonnaroo tomorrow—enjoy Jack’s sure to be amazing set!

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Jun 11


New Lyric Video: Jack Johnson’s ‘I Got You’

The first single from the new album “From Here To Now To You” due out September 17, 2013

Watch Video

Jun 10


Jack’s new album is due out in September, but he’s already got a splendid new single for us to listen to.

Listen to ‘I Got You’ here on his site! So appropriate for the summer months. Enjoy!


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May 29



Our previous client and good friends at A Year Without War are bringing a brand new film titled Following the Ninth to Santa Barbara for its premiere.

Following the Ninth is a documentary about the global impact that Beethoven’s Ninth Symphony has had at this time in our history. The film praises, “From Europe through Africa to Asia and the Americas, the Ninth Symphony is continuously performed celebrating our common humanity and joyous existence.”

The premiere will take place on June 4th at 7:00pm at the Marjorie Luke Theatre. Tickets are $10.00 and can be purchased either online, at the Marjorie Luke Theatre box office, or by calling 805-965-0581 #2476

Head over to Following the Ninth’s website to view the trailer. We hope to see you all there!

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May 28


Smartphone by The Bayonets

The official video for The Bayonets new single ‘Smartphone.’ Check it out and be sure to visit their website here

Watch Video

May 22


In case you missed it, you can see Jack’s full segment on The Today Show this past Monday here.

He talked about the lovely Kokua Hawaii Foundation and his highly anticipated new record. More coming from Jack soon!



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May 16


Greetings fellow dreamers! This month we are giving you a jam packed playlist that’s essential for any and all road trips. We’ve got a whopping 118 tracks on this playlist that’s sure to last you on long car rides. Enjoy and feel free to *collaborate* if you have an Rdio account. Click our playlist below and then simply click “collaborate” to add your own personal tracks to the mix!

My picks:
“July” - Youth Lagoon
“Recover” - CHVRCHES
“Hold On” - SBTRKT
“You Make My Dreams Come True” - Hall and Oates

“Movin’ Right Along” - The Muppets

“San Francisco” - Foxygen
“When My Time Comes” - Dawes
“Don’t Let me Down” - Solange

Sam’s Town - The Killers (In its entirety)
The Devil and God are Raging Inside Me (In its entirety)
From Under the Cork Tree - Fall Out Boy (In its entirety)
Aim and Ignite - FUN (In its entirety)

“Casey Jones” - Grateful Dead
“Ramble On” - Led Zeppelin

Enter the 36th Chamber - Wu Tang Clan(In its entirety)
I Love You its Cool - Bear in Heaven (In its entirety)
Sea of Cowards - Dead Weather (In its entirety)

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May 06



Oniracom developed an interactive album release campaign for Everfound, a new band out of Colorado. The campaign leverages Twitter hashtags as a means to vote for songs. Fans are able to listen to previews of every track from the album and vote for their favorites. The song with the most votes is released at a set time based on the countdown timer on the website.

Get a full video walk-through of the site below, and be sure to visit it here!

Oniracom Portfolio | Everfound ( from Oniracom on Vimeo.

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Apr 24


April Staff Playlist

Author: calia

Spring has officially arrived. The flowers are blossoming and the nice mix of sunny and gloomy days in Santa Barbara are a refreshing change of pace.

Now all we need is a good springtime playlist to get us through spring cleaning and all of our spring projects. Here you have it, the April staff playlist:


1. “Never Wanted Your Love” - She & Him
2. “The Sweetest Thing” - Camera Obscura
3. “Santa Cruz” - Gold Motel


4. “Make The Money” - Macklemore & Ryan Lewis
5. “Mexican Cousin” - Phish
6. “Never Know” - Jack Johnson


7. “The Desert Babbler” – Iron and Wine
8. “Morning Has Broken” – Cat Stevens
9. “What a Day for a Daydream” – The Lovin’ Spoonful
10. “Prelude in C Major” – J.S. Bach

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Apr 23


The Santa Barbara Earth Day festival took place this past weekend at Alameda Park and it was an absolute blast! We were excited to share the Social Media Lounge with our friends over at LoaTree, hangout with the Community Environmental Council crew, enjoy good music, and have an overall good time.

It’s an honor to be a sponsor and marketing partner for the Community Environmental Council of Santa Barbara. Like last year, we designed and developed a live site that displayed all the fun that was going on at Earth Day from Saturday-Sunday. You can check out the live site here.

This year, there were 35,895 festival-goers and over 200 exhibitors. The food was tasty and the local music was fresh. SB Earth Day also presented two “Environmental Hero Awards” to Van Jones and Bill Nye.

Check out some of our Instagram shots below. To see more, search for the hashtag #sbearthday and you’ll see over a thousand Earth Day photos!



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Apr 10


ALO - BottleRock Festival Promo

ALO will be hitting up the BottleRock Festival in Napa, CA on May 9. Check out the full lineup here

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Mar 19


SXSW 2013

Author: calia

Jacob, Mike, and Haaris hit up SXSW, the great tech and media conference, in Austin, TX last week.

The Oniracom crew had a great time connecting with new and old brands and businesses in Austin, and are now back with fresh ideas and ready to ring in Spring!

Be sure to take a peek at all of the fun Instagram shots below! We are feeling nostalgic for SXSW already, see you in a years time Austin!


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Mar 13


It’s March, which can mean a few things. Spring, St. Patrick’s Day, and… March Madness! We’ve compiled a great sports themed playlist that is sure to get you on your feet, clapping, and cheering along. Are you ready?


1. “Whoomp! (There It Is)” - Tag Team

2. “Hit The Road Jack” - Ray Charles

3. “Jump Around” - House Of Pain

Justin (with a little intro):

SODO MOJO! - ” ‘Who Let the Dogs Out’ was last year’s unofficial national anthem of sports, particularly in Seattle, where A-Rod had it played almost constantly throughout the season. With A-Rod gone and the Baja Men dispatched to one-hit wonder obscurity, fans have visions of providing the Mariners with the next great theme song.”

4. “Who Let The Dogs Out” - Baha Men

5. “Up Around The Bend” - Creedence Clearwater Revival

6. “Baba O’Riley” - The Who

7. “Space Jam” - Quad City DJs

8.“The Way I Sing It (Ft. Ken Griffey Jr.)” - Kid Sensation


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Mar 12


It’s a good time for music everyone. First off, can I get a yes and an amen to the man of my dreams since pre-teenhood, Justin Timberlake and his new album The 20/20 Experience dropping next week?!



I thought so. Something we can all agree on, he’s come a long way since the days of frosted tips… it’s okay JT, we love you even in your darkest hour. But honestly, is there anything better than a pop prince nodding to old pop with flavors of mo-town, jazz, sweeping violins and good old fashioned smooth beats?

In all actuality, music’s been getting creative, both in musicianship and the way it’s being brought to life in music videos. This brings me to my main topic of discussion: The ethereal bizarro magic show that is the new Beach House video for “Wishes” on their new album out Bloom.

Directed by Eric Warheim, (of Tim & Eric fame) this video brings the mundane to life in the half-time show I wish happened in real life.  Featured actor Ray Wise, yes, Robin Scherbatsky Sr., makes his very own debut as singer extraordinaire.

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Feb 25


Marc Beauregard - An Interview With The Californian Songwriter

Los Angeles based Singer/Songwriter Marc Beauregard stops and talks about where his music came from and where it’s going.

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Feb 21


By now I’m sure the majority of you are all too familiar with the Harlem Shake dance meme that has overtaken Gangnam Style as the latest viral sensation to hit the web.
I’ll admit, I too am guilty of spending a shameful amount of time watching these videos online…

While the Harlem Shake may have been burning through it’s 15 minutes mercilessly, there’s no denying that it marks one of the most popular and pervasive memes of 2013. Within just a span of a few weeks, it already boasts well over 170 million views from 40,000 different YouTube channels.

Between punching inflatable giraffes and underwater tabletop dancing, it’s hard to choose which Harlem Shake videos are the most creative. Thankfully, Mashable has compiled a comprehensive list of must-sees for viewers. Check it out here.

And for those of you hoping this meme couldn’t fade into obscurity any sooner, I’ve got bad news for you. A variation of the Harlem Shake, or rather, “Harlem Fake” has made its way to the Internet—but this time, viewers are greeted with a twist once the bass kicks in.

Here are a few clips of funny Harlem fake-outs:

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Feb 19


“Good Times” - Matt Costa

Matt Costa’s self titled album hit stores last week and we are stoked about his new music video for his single “Good Times,” directed by friend, Emmett Malloy.

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Feb 15


“Sucker for Love” by The Bayonets

“Sucker for Love” the first single by The Bayonets is out today! You can purchase the single at

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Feb 15


Happy Valentine’s Day! Since it’s the special day of love, our February Staff Playlist includes all of our favorite love songs that are mushy gushy, romantic, heart-wrenching, and lovely all in equal measure.

If you need a romantic playlist, well here you have it! Sit back and enjoy.


1. “My Best Friend” - Weezer

2. “Postcards From Italy” - Beirut

3. “Love And Some Verses - Iron and Wine


4. “You Can Close Your Eyes” - James Taylor

5. “All My Life” - K-Ci & JoJo

6. “You’re My Best Friend” - Queen

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Feb 13


A Close Look At The Grammys

Author: breanna

We just lived through another historical moment here in Santa Barbara, and no I’m not talking about the grand opening of Chik – Fil- A, is that how it’s spelled? No no, the 55th annual Grammy Awards aired Sunday night!  And this time, there wasn’t too much Taylor or Kanye, unless you count the break-up-song in Wonderland Cirque du-so weird spectacular the lovely Ms. Swift performed.


All this aside, all I could think about, was how many categories does it take to establish an award show?  I’m all for recognizing and honoring the artists I blast from my little macbook speakers, but I mean really, three and a half hours?  Seems to be a bit… excessive.  So, I looked into the past in order to compare it to the present.

In the First Annual Grammy awards ceremony, there were 28 categories.  (Don’t worry, I counted.)  Categories such as Record of the Year, Album of the Year, Song of the Year, all the big awards we still await with much anticipation year after year.  However, we still hand out just about all of the same awards from that first ceremony… and then some.

The 55th Annual Grammy awards ceremony possessed not even double but almost triple that amount with 81 total categories.  Some are probably necessary to add i.e. country, rap, reggae, you know, to keep up with the times.  But some of them, well, you be the judge.

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Feb 07


Introducing The Bayonets!

We’re excited to be working with Brian Ray and Oliver Leiber’s new band “The Bayonets.” Check out their promo video and look for the singles coming in 2013

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Jan 29



Well, it’s that time of year again. Yep, Coachella tickets go on sale tomorrow morning already. And though I personally will not be joining my fellow music sojourners yonder to Indio, CA this year, it got me to thinking, is the west coast really the best coast?

All biases toward the Cali weather aside, I thought I’d delve into NYC’s always-fabulous Governors Ball for some inspiration in this battle of the coasts.

First of all, let me say this, Coachella always impresses with the depth of amazing artists they are able to host in one desert land, however that is also the problem with Coachella: There are too many darn musical acts!

While Governor’s Ball may not have the dearth of artists in the lineup, they manage to pack a pretty serious punch in just, wait for it, 3 days, rather than two entire weekends.

It seems that what Coachella provides in quantity, Governor’s Ball brings in quality, grabbing some of music’s biggest acts such as Kanye West, The Avett Brothers, Kings of Leon etc.  Also, Governor’s Ball will be hosting my girls of Icona Pop. Talk about a party.

All qualms aside, each festival will be featuring tons of music’s best and brightest, kicking off 2013 with much excitement.

So, If I were to attend either festival, which in reality I am not, here are some of the artists I’d be most excited to see:

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Jan 24


January Staff Playlist

Author: calia

We reminisced 2012 for our January Staff Playlist, choosing our favorite tracks from this past year. We are however, excited to hear everything that 2013 is going to bring! There are many highly anticipated albums coming our way. Justin Timberlake, Beyoncé, Destiny’s Child, David Bowie, Local Natives, Arcade Fire, Jay-Z, and Yeah Yeah Yeahs are each releasing a brand new sparkly album for 2013.

Here’s a playlist to get you going until some of these great albums are released!


1. “Sunset” - The xx

2. “Dissolve Me” - alt-J

3. “Unto Caesar” - Dirty Projectors

4. “Lost” - Frank Ocean


5. “Safe and Sound” - Capital Cities

6. “Global Concepts” - Robert DeLong


7. “My Little Brother” - TW Walsh

8. “Working Titles” - Damien Jurado

9. “Attaboy” - Goat Rodeo Sessions

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Jan 21


Staff Picks: Albums for a Desert Island

Author: calia

If we had three of our all time favorite, most memorable, and flat out amazing albums with us while stranded on a desert island, we’d probably be alright. This is what would keep each of us going if we were unfortunately stranded. What would you choose?


Jacob: The Beatles’ “Magical Mystery Tour” - Each song is actually a single (many were released as singles and later compiled into this proper LP release) so the experience does not tire with each new listen.  This album is fun (Baby, You’re a Rich Man), psychedelic (I Am The Walrus), insightful (The Fool on the Hill), uplifting (Penny Lane), whimsical (Strawberry Fields Forever) and just plain genius (All You Need is Love).  Thank you John, Paul, George & Ringo for making mysterious magic for generations to fall in love with.”

Talking Heads’ “Remain In Light” - The pairing of David Byrne and Brian Eno is one of the all time collaborations since Lennon/McCartney, and despite being the ‘Heads worst selling album of their career it ends up being my favorite.  Released two months after my birth, I am completely connected to the songwriting, incorporation of African polyrhythms, production of samples/loops and horn line arrangements.  This masterpiece, front to back, never sounds tired!

Phish’s “A Live One” - Being my favorite live band, it’s only fitting that I would choose Phish’s certified platinum double disc live produced record.  Each track was recorded on their 1994 tour at a different venue, but is seamlessly stitched together to mimic their classic two set plus encore live format.  One of the best tracks is titled “Montana” and is actually a few minute excerpt of a jam from a show in Bozeman, Montana (hence the title) that flawlessly sets the stage for an epic “You Enjoy Myself.”

Calia: Bon Iver’s self titled sophomore album - This album is a beauty. Everything about it is gorgeous. Lyrics, tunes, melodies, and the emotion. I think if I had this album with me while I was stranded on a desert island I’d still be able to see all of life’s beauties.

Phoenix’s Wolfgang Amadeus Phoenix - Something to dance to.

Arcade Fire’s The Suburbs - This album is pure gold. Why wouldn’t I want it with me forever?

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Jan 10


2013 has just begun, and we’ve already got word that some great comebacks are on their way!

To start, David Bowie just released a music video for his new single titled, “Where Are We Now?” His new album “The Next Day” will be released on March 12 in the US. His new single has stirred up some mixed reviews. Some absolutely love it, while others question his upcoming album. Neil McCormick of Telegraph described it as a typical Bowie track that is “beautifully strange,” which is definitely displayed in Bowie’s music video especially. If you haven’t seen it, check it out below and tell us what you think.

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Dec 18


Oniracom has worked closely with G. Love & Special Sauce since 2001. On this most recent implementation of G. Love’s website, we decided to feature much of G. Love’s media, specifically his video blog and full discography. Users can stream any track from all 16 of his releases while they read along to his lyrics. Our Development Team created custom media players that pull content from the same CMS that runs the news and band weblogs.

Oniracom Portfolio | G. Love ( from Oniracom on Vimeo.

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Dec 12


“On Our Side” EPK - ERLAND

Author: calia
“On Our Side” EPK - ERLAND

Official EPK for Erland’s debut album “On Our Side.” Enjoy!

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Dec 04


If you thought your favorite catchy pop songs couldn’t possibly get any catchier, well, you’re wrong. Robin Skouteris came out with a mashup of 24 artists he titled “PopLove (2012).”

Yep, you guessed it. His mashup features the most catchy and popular songs of 2012 that just can’t make it out of your head. The mashup includes Katy Perry’s “Wide Awake”, Psy’s “Gangnam Style,” Carly Rae Jepsen’s “Call Me Maybe,” Calvin Harris’ “Feel So Close,” Ellie Goulding’s “Lights,” Gotye’s “Somebody That I Used To Know,” and much more. I must say, this is my new guilty pleasure. Rather sure I have already contributed 25+ views to this insanely catchy mashup!

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Nov 30


Before we dive into all the holiday tunes and listing the top albums of the year, we decided to compile a nice covers only playlist! We have quite the eclectic staff. You’ll see covers from Bon Iver, System of a Down, Johnny Cash, and Adele. Enjoy our interesting mix below!

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Nov 20


“Dandelion” - Popular Culture

This is the official music video for Popular Culture’s single “Dandelion” from their debut album titled “Episode.”

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Nov 19


Kermit Lynch Live at Great American Music Hall

Watch Kermit Lynch perform “Kitty Fur” at the Great American Music Hall in San Francisco, CA.

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Nov 15


Dwight Yoakam came to Oniracom through Topspin and Warner Music Nashville for an interactive album release splash page. The splash page featured staggered promotions and contests leading up to the release of Dwight Yoakam’s album “3 Pears.”

Oniracom Portfolio | Dwight Yoakam ( from Oniracom on Vimeo.

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Nov 14


ALO - Dead Still Dance (Live at Farm Aid 2012)

Author: calia
ALO - Dead Still Dance (Live at Farm Aid 2012)

Watch this awesome live performance of ALO’s “Dead Still Dance” at the Farm Aid concert in Hershey, Pennsylvania on September 22, 2012.

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Nov 12


This past weekend was full of New Noise Santa Barbara festivities. The New Noise Music Conference and festival kicked off on Wednesday with a couple of shows, and continued on Thursday, Friday, and Saturday. Thursday was filled with musical performances at various venues sprinkled around downtown Santa Barbara. Artists such as Tyrone Wells, American Dirt, Naked Walrus, and The City performed at Muddy Waters, SOhO, Whiskey Richards, and Velvet Jones.

Friday was fully packed with interesting panels all about new media and the music industry. This year, Jacob Tell and Mike Wald of Oniracom  lead a hands-on workshop about New Media for Traditional Business. Gideon Rubin Local Market Launch and Kyle Ashby of Kaldera Marketing were also panelists at Oniracom’s workshop. During the panel, Oniracom discussed how traditional businesses can use the internet and new media to captivate audiences and develop unique web presences. The audience even received a “digital marketing plan” worksheet to help them organize their own plan for their traditional business.


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Nov 07


Sacred Hills EP is a short, sweet snapshot of the long and winding journey of a man named Matt Costa. The E.P. has four tracks; two unpolished (but superior) classics hidden in the middle surrounded on either end by more sing-along, bigger produced songs. In other words the intro/outro tracks are nice, but like a geode, the gems are in the middle.

The single and opener, “Good Times” is a large celebratory sound reminiscent of the The Beatles, with colorful horns and that happy folk-rock feel, but the lyrics are somber, speaking of a return to hard times…a return to truth, to “the man I once was.” Back to reality. Matt is clever here, offering an economically timely piece. Roundabout the second chorus you get this feeling of, “Aha! I see what you’re doing here!”

The second track, “Never Change”, is the stand-alone classic.  It could have come from the past 80 years of music. The soundscape is reminiscent of Donovan or even an old Woody Guthrie ballad. Costa’s tired voice hinges on the feeling of a theme song or the ending credits to an old Western.  It’s almost got a smirk to it though…actually the whole album does. While the album spins, especially during “Never Change,” you feel a satisfactory buzz and when it ends, you wish it hadn’t.


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Nov 06


Matt Costa’s digital-only EP titled Sacred Hills is out now! The EP features “Good Times,” “Never Change,” “Sacred Hills,” and “Loving You.”

Sacred Hills gives you a hint to what’s in store for Matt Costa’s fourth album, which is due out in February on Brushfire Records. Click the image below to buy the EP now!


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Nov 06


Matt Costa - Sacred Hills EP Teaser

Matt Costa’s new EP titled Sacred Hills comes out tomorrow, November 6th! Here’s a preview of the EP, which features his new single “Good Times.” Matt Costa’s new full length album will be out February 12, 2013 on Brushfire Records.

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Nov 02


Danny Riley’s “Through Their Eyes” covered by Michael Tiernan

This is a beautiful cover of Danny Riley’s “Through Their Eyes” which comes on the 5th year anniversary of his passing.  A big thank you to Michael Tiernan for sharing his take on Danny’s poignant song.

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Oct 30


Right now, as I write this, sitting next to me are two of my acoustic guitars. My new Martin sits by my desk, its warm, rich mahogany gleaming in the low light. I can almost smell it from here. On the neck a rare and beautiful rosewood from East India is laid where my fingers go, along with solid Black Ebony and Sitka Spruce details. And then there’s my Taylor. The top is a crispy crackling Sitka Spruce, making it loud and bright. Indian Rosewood runs across the back and sides of my instrument, and this fingerboard is a solid piece of ebony, a deep, durable but extremely rare wood.

So let’s get this straight…in my room right now, I have mahogany, rosewood, ebony, and Sitka Spruce. Common sense makes it seem wrong. In most countries, these are illegal to harvest. In fact, ebony can now only be found from one country in bulk, the small Eastern African country of Cameroon. But still, when a well-versed guitar player walks into a guitar shop, he or she will insist on therarest woods on the planet. Why?

Back in the 1930’s C.F. Martin & Co. was producing instruments of mahogany, Brazilian Rosewood, and other high-quality tonal woods from all over the world with free reign.


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Oct 30


October Staff Playlist

Author: calia

It’s the end of the month already, which means its time for another unique Oniracom staff playlist. Since it’s October, and Halloween is just a few days away, we decided to provide you all with a spookier playlist than we’re normally used to. As you listen, you’ll notice Zombies as a track title trend and pockets of other eclectic tastes. October’s playlist features 25 tracks!

Mr. Tad Wagner chose:

1. “She’s Not There” - The Zombies - Album: The Original Studio Recordings

“Always enjoyed the suspenseful sound of this song.”

2. “(Don’t Fear) The Reaper” - Blue Oyster Cult - Album: The Essential Blue Oyster Cult

“So smooth for a creepy song (and of course, more cowbell).”

Haaris chose some wonderful spooky tunes:

3. “Halloween” - King Diamond - Album: The Best of King Diamond

“Every day is Halloween when talking about King Diamond. This is what Halloween is all about, Metal, Makeup & the Macabre. Sure he is from the 80’s, but King Diamond will never DIE.”

4. “Electric Funeral” - Black Sabbath - Album: Reunion

“Another Halloween pick, plus these guys invented METAL.”

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Oct 11


Pandora and the Internet Radio Fairness Act

Author: calia

When you’re listening to a popular radio station, you are bound to hear many of the same artists continuously—over and over again. It’s like a playlist on repeat. Clearly, these mainstream artists are making quite a bit from these big commercial radio stations, right? Well, they are earning more than your smaller unknown artists who aren’t heard on broadcast radio, but there are other stations who are also giving these big performers another big boost, much bigger than broadcast radio. Internet radio sites like Pandora are currently paying half of all their revenue towards performance fees while stations such as SiriusXM pay only 7.5%.


Pandora being one of the leaders of Internet radio, is forced to pay these high amounts in artist royalties by the RIAA. Pandora is proud to support artists, and wants to continue to do so, however they believe that it should by no means be in this discriminatory fashion. A new act has been introduced by Congress called the Internet Radio Fairness Act, which addresses “this discrimination by extending to internet radio the same standard used to determine virtually all copyright rate-setting processes, including satellite and cable radio, allowing us to compete on a level playing field” (Pandora Radio Blog).

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Oct 08


International artists are gathering together to bring peace, music, and common ground at the One World Concert this Tuesday (tomorrow!) October 9 at Syracuse University’s Carrier Dome. World Harmony Production has organized the “One World Concert,” which is “expected to be one of the largest gatherings of international artists ever to travel to the region.” (World Harmony Production).


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Sep 27


We at Oniracom have crafted a fully packed playlist with songs that have been personally selected from each staff member. This marks the first ever edition of our “Monthly Staff Playlist.” Be sure to come back at the end of each month for more and more playlists created by our staff here at Oniracom. This month includes loads of tracks from Frank Ocean, as our office just can’t stop listening to his new album Channel Orange. You’ll also see other tracks from new album releases such as Love this Giant from David Byrne and St. Vincent, The Sound Of The Life Of The Mind by Ben Folds Five, and many more. While listening, take a look at which staff member chose what and why!

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Sep 17


Imagine Dragons released their first full-length studio album Night Visions out September 4th on Kid Ina Korner / Interscope Records. The release of the highly anticipated album debuted #2 on the Billboard Top 200 Albums chart, selling over 80,000 copies in the first week.

Oniracom Portfolio | Imagine Dragons ( from Oniracom on Vimeo.

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Sep 12


When I discovered that the marvelous David Byrne and Annie Clark (also known as St. Vincent) were collaborating on an album together, I knew something magical was going to be produced. Yesterday, their album titled, Love This Giant was finally released. Although I had been listening to the album intently and continuously over the past few days, (thanks to the full stream made available by NPR) I gave the album yet another few listens yesterday since it marked their official album release date.


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Sep 11


The Oniracom Doheny Days crew had a blast this weekend at Doheny State Beach in Dana Point, CA. It is always amazing to see our artwork come to life. Our Art Director Tad Wagner implemented and designed this official logo for the Doheny Days music festival.




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Sep 06


The xx’s new album campaign truly showcases the power of social networking! On September 3, (which is a week before their album “Coexist” releases) The xx, in collaboration with Internet Explorer, released a stream of their album. Within this stream, you can listen to Coexist in full as well as track your location and share the album with people around the world. What better way to spread your love for The xx and to “coexist”?

The web page features a world map which shows how the stream of The xx’s new album has been shared. The map has several curves shooting out from one end of the world to the next, which originated from someone either tweeting, emailing, or posting a status on Facebook. This campaign is a great way to encourage fans to share the album stream, bring awareness to the album release, and express what they think about the new album. However, I believe that the campaign could have been more interactive and involved.

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Aug 24


I Am Fenwick

Author: bethany

“I Am Fenwick” is a husband-wife indie rock duo, created this year and just starting out. They released an EP called “Clarity, Light, and Reason Emerge” and are about to continue their music making with the upcoming debut of their first full length album as a band, “Bulletproof Suit.” Based out of a little home recording studio, Nate Fenwick Smith has created a full instrumental texture. Nate is joined by his wife, Sarah Marie Smith, with beautiful and sweet vocal duos in most of their songs. Their sound is similar to and inspired by bands such as “Copeland,” “Barcelona,” “Deas Vail,” and of course, “Coldplay.”

The Album “Bulletproof Suit” includes their new original song “Not Undiscovered.” This musical conversation between Nate and his wife begins with their alternating voices and an interesting contrast of accompaniment by exchanging the initial thick texture with the sudden lack of instruments, emphasizing his voice. They come together in the chorus singing with simple but effective parallel harmonies. It’s a beautiful song and definitely worth checking out.

“Bulletproof Suit” will be on sale on iTunes and Bandcamp at the end of the month. Also, check out their YouTube Channel, their Twitter @IamFenwickMusic, and their Facebook Page.

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